Getting Started in Social Media
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Getting Started in Social Media



General introduction into why businesses should use social media.

General introduction into why businesses should use social media.



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Getting Started in Social Media Presentation Transcript

  • 1. Social Media: Strategy Planning Mission Creative Vicki Dirksen
  • 2.
    • “ We don’t have a choice on whether we DO social media, the question is how well we DO it.”
    • -Erik Qualman
    • Social Media Revolution 2
  • 3.
    • Why Social Media?
      • Ask for, review, & respond to customer feedback
      • Promote services and generate future sales
      • Improve the reputation of your business
      • Get referrals and share experiences
      • Build your database & client good will
  • 4.
    • Introduction—Social Media is…
    • Applications or platforms that encourage discussion, sharing and user generated content.
      • Social Networks
      • Blogs/Micro Blogs
      • Community Platforms
      • Content Sharing
      • Social Bookmarking
  • 5.
    • Introduction—Social Networks
      • Facebook, LinkedIn, MySpace, Ning, Hi5, Bebo, Friendster, Tagged
  • 6.
    • Social Networks—Facebook
      • Pages (Deemed best choice for brand interaction)
      • Accessible even if viewer is not a member of Facebook
      • Easy to use applications
      • Ability to create own apps
      • SEO (aka Search Engine Optimization)
      • Personal name and identification is not associated to the Page
      • Cannot send messages nor invite people to the page
  • 7.
    • Introduction—Blogs
      • Blogger, WordPress, Xanga, Tumblr, Weebly, TypePad
      • Can be a sub-page of main website
      • Opens communication bridge – tie to Twitter
      • Create constant stream of relevant information
  • 8.
    • Examples
  • 9.
    • Introduction—Micro Blogging
      • Jaiku, Yammer, Microsoft Vine, Twitter, Foursquare, Check In
      • Build business relationships
      • Network with past clientele
      • Drive traffic to company website/blog
      • Serve as a resource to target audience
  • 10.
    • Introduction—Community Platforms
      • Create a central place for people to talk about brand and products
      • Influences peer to peer interaction about product
      • Encourage conversation, thoughts, questions, surveys or a call to action
      • Lets users know thoughts and suggestions are being heard
  • 11.
    • Introduction—Content Sharing
      • YouTube, Flickr, Slideshare
      • Encourage sharing of experiences about products & services
      • Offers glimpse into the personality/culture of the business
      • Opportunity to share information not readily accessible
  • 12.
    • YouTube
      • Famous source of viral marketing
      • Easy to navigate and upload videos
      • Hosting videos for website/blog
      • Share content of interest to your clientele
      • SEO – 2 nd largest search engine
  • 13.
    • Introduction—Social Bookmarking
      • Stumbleupon, Delicious, Furl, Reddit, Digg, Google Buzz
      • People tag articles, websites, comments, videos, or other content that they find interesting to share with their network.
      • Often used as a resource for locating information they may use again.
  • 14.
    • Social Media Marketing
      • An engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.
  • 15.
    • Answer these questions
      • What are the needs of my business?
        • Know your capabilities
      • Whose attention am I trying to get?
        • Identify your audiences
      • Why would I use social media?
        • Relationship Building, Image Improvement, Promotion, Build Clientele, Learn about your consumers
      • When, Where, How?
        • Develop a plan - Don’t dive in, think strategically
  • 16.
    • Interested in social media?
    • Not sure where to start?
      • Mission Creative offers these services:
      • Plan development
      • Implementation
      • Monthly posting schedule
      • Training
      • Facebook/Twitter customization