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Getting Started in Social Media
 

Getting Started in Social Media

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General introduction into why businesses should use social media.

General introduction into why businesses should use social media.

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    Getting Started in Social Media Getting Started in Social Media Presentation Transcript

    • Social Media: Strategy Planning Mission Creative Vicki Dirksen
      • “ We don’t have a choice on whether we DO social media, the question is how well we DO it.”
      • -Erik Qualman
      • Social Media Revolution 2
      • Why Social Media?
        • Ask for, review, & respond to customer feedback
        • Promote services and generate future sales
        • Improve the reputation of your business
        • Get referrals and share experiences
        • Build your database & client good will
      • Introduction—Social Media is…
      • Applications or platforms that encourage discussion, sharing and user generated content.
        • Social Networks
        • Blogs/Micro Blogs
        • Community Platforms
        • Content Sharing
        • Social Bookmarking
      • Introduction—Social Networks
        • Facebook, LinkedIn, MySpace, Ning, Hi5, Bebo, Friendster, Tagged
      • Social Networks—Facebook
        • Pages (Deemed best choice for brand interaction)
        • Accessible even if viewer is not a member of Facebook
        • Easy to use applications
        • Ability to create own apps
        • SEO (aka Search Engine Optimization)
        • Personal name and identification is not associated to the Page
        • Cannot send messages nor invite people to the page
      • Introduction—Blogs
        • Blogger, WordPress, Xanga, Tumblr, Weebly, TypePad
        • Can be a sub-page of main website
        • Opens communication bridge – tie to Twitter
        • Create constant stream of relevant information
      • Examples
      • Introduction—Micro Blogging
        • Jaiku, Yammer, Microsoft Vine, Twitter, Foursquare, Check In
        • Build business relationships
        • Network with past clientele
        • Drive traffic to company website/blog
        • Serve as a resource to target audience
      • Introduction—Community Platforms
        • Create a central place for people to talk about brand and products
        • Influences peer to peer interaction about product
        • Encourage conversation, thoughts, questions, surveys or a call to action
        • Lets users know thoughts and suggestions are being heard
      • Introduction—Content Sharing
        • YouTube, Flickr, Slideshare
        • Encourage sharing of experiences about products & services
        • Offers glimpse into the personality/culture of the business
        • Opportunity to share information not readily accessible
      • YouTube
        • Famous source of viral marketing
        • Easy to navigate and upload videos
        • Hosting videos for website/blog
        • Share content of interest to your clientele
        • SEO – 2 nd largest search engine
      • Introduction—Social Bookmarking
        • Stumbleupon, Delicious, Furl, Reddit, Digg, Google Buzz
        • People tag articles, websites, comments, videos, or other content that they find interesting to share with their network.
        • Often used as a resource for locating information they may use again.
      • Social Media Marketing
        • An engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.
      • Answer these questions
        • What are the needs of my business?
          • Know your capabilities
        • Whose attention am I trying to get?
          • Identify your audiences
        • Why would I use social media?
          • Relationship Building, Image Improvement, Promotion, Build Clientele, Learn about your consumers
        • When, Where, How?
          • Develop a plan - Don’t dive in, think strategically
      • Interested in social media?
      • Not sure where to start?
        • Mission Creative offers these services:
        • Plan development
        • Implementation
        • Monthly posting schedule
        • Training
        • Facebook/Twitter customization