Jaiku, Yammer, Microsoft Vine, Twitter, Foursquare, Check In
Build business relationships
Network with past clientele
Drive traffic to company website/blog
Serve as a resource to target audience
Create a central place for people to talk about brand and products
Influences peer to peer interaction about product
Encourage conversation, thoughts, questions, surveys or a call to action
Lets users know thoughts and suggestions are being heard
YouTube, Flickr, Slideshare
Encourage sharing of experiences about products & services
Offers glimpse into the personality/culture of the business
Opportunity to share information not readily accessible
Famous source of viral marketing
Easy to navigate and upload videos
Hosting videos for website/blog
Share content of interest to your clientele
SEO – 2 nd largest search engine
Stumbleupon, Delicious, Furl, Reddit, Digg, Google Buzz
People tag articles, websites, comments, videos, or other content that they find interesting to share with their network.
Often used as a resource for locating information they may use again.
Social Media Marketing
An engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.
Answer these questions
What are the needs of my business?
Know your capabilities
Whose attention am I trying to get?
Identify your audiences
Why would I use social media?
Relationship Building, Image Improvement, Promotion, Build Clientele, Learn about your consumers
When, Where, How?
Develop a plan - Don’t dive in, think strategically