Intro to Search Engine Optimization With Ingrid Alvarez February 1, 2011
What is SEO?The Big Picture Robots are algorithm based programsRobots crawl, index and calculate theweb’s massive quantity of online content Search results depend on matching relevant content to your query, and on the content’s importance, popularity
How do I get higher search rankings? Set realistic strategy goals Identify your competitorsEstablish your network and team Cultivate your strengths
Establish akeyword-based brand How are you already known? Brand consistency is key Be original
When will I see the resultsImplement meta-data and attribute toyour multimedia content Put your keywords, descriptions, etc. into the source code of your website and/or utilize SEO pluginsMake sure all content has attributes Check or make your Robot.txt file
Why does accessibility matter?If you build it they will come. But can they use it? Make site navigation easy as pie Don’t make your visitors theorize on how to use your site Get familiar and use web design conventions already in place
Where are the resources for building my empire?Target the niche within your niche Identify - the value of your businessEstablish - your reputation offline as well Cultivate - your systems and strategies
Who are you? Your “image” says it all What is your avatar? Icon? Logo? Does it reflect you?Are you using easily recognizable onall platforms? Be transparent yet appropriate
Successful SEO Integrates: Targeted Marketing Strategies Clear and Consistent Branding Keyword-driven Titles, Tags, Descriptions Constantly Refreshed Content w/ Attributes Link-building or Affiliate Marketing Social Networking Activity Streams Geo-location Tagging Email Marketing E-Commerce
Contact Ingrid Alvarez Mobile: email@example.com http://ingridalvarez.com @ingridalvarez
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