Class Presentation for Blogging Basics
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Class Presentation for Blogging Basics - Presentation Transcript
- Blogging Basics June 26, 2007
- Brief History of “Blogging”
- Pre-HTTP 1983-1990
- Simple, Moderated Newsgroups
- Discussion Forums - email threads
- Web + Log = Blog 1993/94-2001
- News: International to Personal
- Politics: Off-beat news sources
- “ Electronic Diaries”
- Personal Homepages or Journals
- Blog meets WWW 2001 - Present
- Social Media - Networking
- Content Exchange
- Identity Branding Online
- Why Blog?
- SEO [Search Engine Optimization]
- Online Exposure
- Self-Promotion
- Client Relations
- Community Activity
- 2 Types of Blogs
- Business Blogging
- Professional, Focused, “K.I.S.S”
- “ The Customer Evangelist”
- “ Control is out of Control”
- Personal Blogging
- Think MySpace, Friendster, etc.
- Keep it separate
- Your online presence: You are your Google results
- Who and what is connected to you?
- Step 1: Branding online and offline
- Identity is everything
- Matching your print with web
- How can people find you?
- Defining you
- Who are you?
- Location, Experience, Education
- What type of Blogger are you?
- Why are you different than the next?
- Name + Location
- Slogan, Identity + Branding
- What value are you known for?
- Find Your Voice
- Who is your target audience?
- Why are you blogging?
- What are you offering?
- Step 2: Developing your system
- Conceptualize
- Read blogs
- Research topics
- Review
- Organize
- Where is my information?
- Schedule your blogging time
- Set goals with deadlines
- Analyze
- What are people searching for?
- Where are visitors coming from?
- How can I become more visible?
- Step 3: Create your accounts
- Blogging Platform
- Blogger
- TypePad
- WordPress
- Create your accounts
- Feed
- Feedburner.com
- Directories
- Technorati
- Site Design
- Easy to look at
- Themes, Layouts, Colors
- Memorable Elements
- Title, Profile, Links, Feed
- Streamlined & Focused
- Consistency is KEY
- Posting Content
- Spelling & Grammar
- Cite Informational Sources
- Deliver Value not Advertising
- Appropriate “Netiquette”
- Step 4: Spread the Word
- Ask questions!
- Initiate interesting conversation
- What is your authority?
- RSS is Really Simple Syndication
- Live bookmark
- Email feed
- Feedburner.com
- Web Exposure
- Incoming Links = Traffic
- Submit the URL to directories
- Keywords + Phrases
- Tell EVERYONE about your blog
- Encourage comments
- Talk about other blogs, websites, etc
- Step 5: Testing…
- Try out different applications
- Share the results
- Practice, practice, practice
- Don’t Give Up! Stand out in the crowd
- Thank you!
- RE/MAX Mutual Realty
- Intentional Training
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