2013 Social Media Survival Kit Slides

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From the class I teach at In Good Company, NYC: http://ingoodcompany.com/classes/social-media-survival-kit/

From the class I teach at In Good Company, NYC: http://ingoodcompany.com/classes/social-media-survival-kit/

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Transcript

  • 1. Tools for the greatest return on your social media investment Social Media Survival Kit
  • 2. Agenda • Welcome! Brief Introductions • Social Media Best Practices o What's Right For Your Business • 10 Tools For Improving Your Impact o Resources For Learning • Workshop • Q&A
  • 3. Brief Introductions Name Company What brought you hereMission
  • 4. Best Practices • Focused Voice Of Your Business Mission • Always Cross-Check Branding • Brief, Succinct Updates (beware double-posts) • Use Awe-inspiring, Relevant Images • Showcase Your Storytelling Strengths • Identify / Create Shareable Content Often • Optimize For Local + Mobile Users • Be Original, Authentic + Consistent • Monitor Engagement • Stay Influential + Accessible
  • 5. ROI vs. ROR • Benefit • Cost • Return • Measurement o $ Profit o Retention o Trust Return On Investment Return On Relationship
  • 6. Improve Your Impact 10 Tools
  • 7. Maximize • Traffic • Leads • Conversion s • Revenue • Credibility • Customer service 1. Define your social media goals Minimize • Cost • Clutter • Learning Curve • Bounces • Lag Time Write Them Down!
  • 8. 2. Brand To Your Niche Mobile Desktop Time of Day Language Platforms Frequency Location OPTIMIZED SOCIAL STRATEGY
  • 9. 3. Establish Your Social Map Website + or Blog
  • 10. 4. Ask For All Aboard You + Your Staff Biggest Supporters Customers + Contacts
  • 11. 5. Reward Engagement I like you + what you do Personalized replies, support, special offers Expanded word- of-mouth network Receive Give Back Grow
  • 12. 6. Create An Exclusive Offer
  • 13. Website Landing Page • Support Campaign • Specific Objectives • Call To Action 7. Optimize Landing Pages Website Landing Page • Support Campaign • Specific Objectives • Call To Action Campaign Source 1 Campaign Source 2 ACTION
  • 14. 8. Track Analytics ACTION STRATEGY • Web • Social • Email
  • 15. 9. Define Metrics Carefully • Quality Control Data • Use Reliable Networks • Set Analytics Goals + Filters • Identify Conversion Formula • Survey Clients / Users • Use A/B Testing • Commit to minimum 3-6 months • Throw Out / Re-Make Duds • Define Value vs. Expense
  • 16. 10. Use Human Interactions To Convert The Sale
  • 17. Workshop • Biggest Challenges? • Greatest Successes • Best Failures Q&A Workshop
  • 18. Thank You! © 2013 | Ingrid Alvarez @ingridalvarez ingrid@creatingmediaworks.com