When missing basics listed, people look at list and ask, “What do you mean by labeling?”
Very important to learn names of components, subsystems & systems of technology.
Important to assign labels to patterns in data or new systems.
Use and assignment of terms such a commonplace don’t even notice.
Sometimes think that equations and numbers are the only tech objects worth knowing.
Sensitivity to names and labels critical to becoming great engineer.
Roadmap Socrates, Aristotle & all that. Connection to Back of the Napkin. Importance of learning tech names & how. Senior design example. Assigning labels: How & why. Senior design revisited. Made to Stick. The construction of engineering reality.
Socrates and Dialectic Socrates was a pain in the neck. Walked around Athens asking everyone impossible questions. Then proved their answers were wrong, but rarely gave an answer himself. Nonetheless, Socrates’s method was useful. Dialectic (continuing sequence of questions & answers) trying to probe what & how things really are (or might be). Socrates (470-399 BCE)
Aristotle and Labeling/Categorization Called The Philosopher. Amazing range & scope. Created basic categories of college curriculum. Founded a school the Lyceum. We have 1/3 his output (2000 pages in 30 books). Categories (10): substance, quantity, quality, relation, place, time, position, state, action, and passion. Aristotle (384-322 BCE)
Names & Labels Names as conventional terms used to identify something. Labels as tentative naming of phenomenon as part of criticial/creative process. Time + social acceptance: label name. Consider Extant tech names. Labeling of new/unknown phenomena.
Example from Senior Design Tortilla line. Was using too much “dusting flour.” Problem: expensive (flour price had risen), maintenance, quality of product. Students go to plant. Don’t know the names of things, but need them to explain process.
List iFoundry terms and consider whether they are descriptive and memorable.
Critical Examination of iFoundry Terms “Category creator” vs. “category enhancer” “Missing basics” “Cold war engineer” “Missed revolutions” Are they descriptive? Do they have rhetorical intent beyond their function? Approbation, opprobrium, or other values.
Abbreviations, Acronyms & Initialisms 3 terms: Abbreviation: shortening of word or phrase. Acronym: abbreviation that can be pronounced as a word. Initialism: abbreviation formed from initial letters of words. Engineering uses abbreviations as shorthand for longer term. Abbreviation: iFoundry (Illinois Foundry for Innovation in Engineering Education). Acronym examples: SNAFU (situation normal all fouled up), BASIC (Beginner's All-Purpose Symbolic Instruction Code). Initialism examples: Background, purpose, roadmap: BPR (background, purpose, roadmap), CSL (Coordinated Science Laboratory). Rules of usage: lower case for term unless it is a proper name. Use of an abbreviation can signal an important label or local term of art. Example: The missing basics (MBs) are important to an engineer’s education.
Return to Tortilla Problem Labeling as initial step in solution. Recall problem was too much dusting flour. What names might we assign to this problem?
The Construction of Engineering Reality Engineers think of physics and material world. All engineered objects are social. Searle’s, The Construction of Social Reality (Free Press, 1995), explains. Helps us understand social and institutional facts, separate physics from the social. Engineered objects are always observer relative. Some engineered objects “institutional” in that we must believe they exist for them to exist: E-bay. John R. Searle (b. 1932)