1. GCSE Art and Design: GraphicDesign and CommunicationImage by Peter Callesen
2. What will I study in GCSE Graphics?IllustrationTypographyAdvertisingPackaging
3. AO1  Develop: studying work by other artists ordesignersAO2  Refine: doing experiments to find out whatworks best for your ideasAO3  Recording: making sketchbook drawings,notes, photographs and presentationsAO4  Present: offering a final outcomeHow will my work be marked?
4. What is it typography?Arranging letterforms to produce printedmatter.
5. Helvetica was invented in 1957by Eduard Hoffmann, Directorof Haas Type Foundry inMünchenstein, Switzerland, withthe help of Max Miedinger. Theoriginal typography was calledNeue Haas Grotesk and itaimed to embody a no-frillsstyle. Hoffmann wanted NeueHaas Grotesk to form acontemporary version of anolder typeface known asAkzidenz Grotesk. This newdesign would allow thetypeface to be featured in avariety of situations without everseeming inappropriate.Eduard Hoffmann
6. Task 1GrungveticaProject yourself far into the future.Linotype GmbH has been chosen tocreate the seventieth anniversaryedition of Helvetica – a modernupdate of the font composed ofdestroyed letterforms. What wouldthe twenty-six characters of this newfont look like? How would youassociate your work to the legacy ofthe original face?1.Complete your Grunvetica alphabet2.Research Eduard Hoffmann. Bring in facts and informationHome Learning: Due Wednesday 12thJune
7. Helvetica Font
8. 1. Choose to work in lower orupper case.2. Keep the same shape andwork in black and white.3. Now change and distort thealphabet. You can collage,use fine liners and work ona variety of different papers.What to do…
9. Task 2Artist ResearchYour second task it to research oneof the following Artists who haveused text and/or numbers in their Art.Once you have chosen your Artistyou must:1.Write facts and opinions in rough inyour own words (use the How ToWrite About Artists sheet for support)2.Create a transcription of the Artist’swork.Complete transcription and writing in roughHome Learning: Due Wednesday 19thJune
10. Michael Craig-Martin is one of the mostinfluential British Artists of recent decades.He was a key figure for the YBAgeneration of Artists, whom he taught inhis capacity as tutor at GoldsmithsCollege of Art. In his recent series,Alphabet, he has produced 26 screen-prints in which the letters of the alphabetare overlaid with everyday objects suchas a book, a glass of water or anumbrella.Michael Craig-Martin
11. American painter andprintmaker, forerunner of PopArt, who uses commonplaceemblematic images such asflags or numbers as thestarting-point for works of greatrichness and complexityJasper Johns
12. Rob RyanRob Ryan is a Britishpaper cutter Artist whospecializes in papercutting, screen-printing,drawing and painting.He is most famous for hisdetailed paper cut outand he often uses text inhis artwork.
13. Task 3Easy as ABCDesign a typeface that will becomposed from elements in theworld around you. Assemble yourtwenty-six-character alphabet usingonly objects. Letters must bedocumented through photography.Avoid examples of computertypefaces and elements of existingwriting or signage. Have fun and becreative!Home Learning: Due 10thJuly1.Complete your alphabet (photographed and printed)2.Research a designer who has photographed an alphabet (bring in factsand images)
14. 5-A-Day Type, by Jimmy SmithI was interested in how 5-a-day couldbecome less lecturing. I responded initiallywith a font based around this, which thengrew to become a whole list of recipesestablished by the NHS.I wanted the font to become light heartedbut still maintain its authority, which is why Ichose to base the font on Times. Thisstopped the font from becoming toojokey. I also considered how I could makeeach recipe seem interesting through thelayout.http://www.behance.net/gallery/5-A-Day-Type/220919
15. Display typefaceconstructed froma personal tiecollection. A largeamount of thecollection wasacquired from mydad, the restbought at fleamarkets, thriftstores with a fewbrand newpurchasessprinkledthroughout. Ihope to soonextend this projectto add alternates,numbers andligatures as thecollection grows.Tie-pography, by Ed Nacionalhttp://www.behance.net/gallery/Tie-pography/227637
16. Shoestring Alphabet, by Mark NotermannAnalphabetmade fromshoestringsdrappedinto acursivepattern,
17. Stuart Whitton is a rising Welsh freelanceillustrator and visual artist based in Londonwho enjoys nothing more than creatingimagery forpersonal and commercial clients globally.An advocate of the traditional he utilisesmedia to create meticulously hand drawnethereal illustrations, many of which havebeen includedin a number of international publications andexhibitions.With a growing client list and ongoing projectsStuart is focused on making his artwork knownto the world.Alphabet, by Stuart Whittonhttp://www.stuartwhitton.co.uk/filter/Typography/About
18. Stefan SagmeisterSagmeister is a New York-basedGraphic Designer andTypographer. He has his ownDesign fim – Sagmeister andWalsh inc
19. Task 4Putting it all togetherYou should now have thefollowing:1. Grungvetica and information onEduard Hoffmann2. A transcription and images and writing (inrough) about an Artist who uses text and/ornumbers.3. A photographic alphabet and designerresearch with facts and informationYour final task is to display all ofyour work on an A1 board. Youshould make sure all the writing isin your own words with facts andopinionsAll A1 board complete and well presentedHome Learning: Due Thursday 18thJuly