Rebecca Bollwitt

for Business

What is it?

"Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"

"Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"

Saying as much as you can... ...in 140 characters at a time

How Twitter works

How Twitter works

How Twitter works

How Twitter works

How Twitter works

Replies: @

The Retweet: RT

#hashtags http://search.twitter.com http://twitterfall.com

How Do You Use Twitter for Business?

Common Uses for Twitter Source: toprankblog.com

Source: toprankblog.com

Word of Mouth Effect @LuxorLV

Word of Mouth Effect @RagingBean

Real World: Japadog @japadog (Photo by Roland Tanglao on Flickr.com)

Real World: Japadog

Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com

Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com Brand ambassadors

Real World: Twestival @twestival @yvrtwestival

Real World: Twestival Globally: $250,000+ Vancouver: $4,000+

How To Get YOUR Business Started on...

How To Get Started Sign up with a good name

Sign up with a good name

How To Get Started Sign up with a good name Setup your profile

Sign up with a good name

Setup your profile

How To Get Started Sign up with a good name Setup your profile Start making updates

Sign up with a good name

Setup your profile

Start making updates

How To Get Started Sign up with a good name Setup your profile Start making updates Find people you want to follow

Sign up with a good name

Setup your profile

Start making updates

Find people you want to follow

How To Get Started Sign up with a good name Setup your profile Start making updates Find people you want to follow Decide the best way to use Twitter for you

Sign up with a good name

Setup your profile

Start making updates

Find people you want to follow

Decide the best way to use Twitter for you

Rules of Engagement

twitter.com/YourBusiness

twitter.com/YourBusiness Avoid link overload

Avoid link overload

twitter.com/YourBusiness Avoid link overload Add value to your followers' stream

Avoid link overload

Add value to your followers' stream

twitter.com/YourBusiness Avoid link overload Add value to your followers' stream Be conversational

Avoid link overload

Add value to your followers' stream

Be conversational

twitter.com/YourBusiness Avoid link overload Add value to your followers' stream Be conversational Promote your presence

Avoid link overload

Add value to your followers' stream

Be conversational

Promote your presence

twitter.com/YourBusiness Avoid link overload Add value to your followers' stream Be conversational Promote your presence Main website Add-ons like WordTwit

Avoid link overload

Add value to your followers' stream

Be conversational

Promote your presence

Main website

Add-ons like WordTwit

Twitter Effect: Miss604.com twitter updates per month website traffic over same period of time

twitter.com/YourBusiness Promote your presence Get Listed http://tinyurl.com/twittertourismBC

Promote your presence

Get Listed

http://tinyurl.com/twittertourismBC

twitter.com/YourBusiness Show Appreciation Twitter-only promos or contests

Show Appreciation

Twitter-only promos or contests

twitter.com/YourBusiness Open your eyes and ears Search and setup alerts - http://search.twitter.com

Open your eyes and ears

Search and setup alerts - http://search.twitter.com

twitter.com/YourBusiness Open your eyes and ears Search and setup alerts - http://search.twitter.com

Open your eyes and ears

Search and setup alerts - http://search.twitter.com

twitter.com/YourBusiness Open your eyes and ears Search and setup alerts - http://search.twitter.com

Open your eyes and ears

Search and setup alerts - http://search.twitter.com

Using Twitter Efficiently

Using Twitter Efficiently @WholeFoods - From Austin, TX corporate offices @FordDriveOne @FordTrucks @FordDriveGreen @umassdilo - NHL Director of Corporate Communications

Using Twitter Efficiently On the GO SMS / Text Messaging Smartphone Applications TinyTwitter Twitterffic Tweetie Twinkle

On the GO

SMS / Text Messaging

Smartphone Applications

TinyTwitter

Twitterffic

Tweetie

Twinkle

Using Twitter Efficiently Third Party Applications Twitteriffic Twirl TweetDeck Nambu Firefox Extensions Twitterfox Twitbin TwitterBar

Third Party Applications

Twitteriffic

Twirl

TweetDeck

Nambu

Firefox Extensions

Twitterfox

Twitbin

TwitterBar

Tracking Your Impact Choose Custom Links http://tinyurl.com/twitterapps09 Shorten URLs http://bit.ly http://is.gd Track Stats http://ow.ly http://snipurl.com http://tr.im

Going Beyond Twitter Live Feedback with Polls http://twitter.polldaddy.com/ http://twtpoll.com/ Take it Offline http://twtvite.com/ http://vancouvertweetup.com

Going Beyond Twitter ...beyond 140 characters

Going Beyond Twitter ...beyond 140 characters

Going Beyond Twitter ...beyond 140 characters

Going Beyond Twitter ...beyond 140 characters

for Business

@miss604 http://miss604.com @sixty4media http://sixty4media.com