Twitter For Business - Enterprising Mom's Network Conference

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I recently re-vamped my Twitter for Business talk so I could go from a very basic introduction all the way to tips for power users.

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Twitter For Business - Enterprising Mom's Network Conference

  1.  
  2. Rebecca Bollwitt
  3.  
  4.  
  5. for Business
  6.  
  7. What is it?
  8. <ul><li>&quot;Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?&quot; </li></ul>
  9. Saying as much as you can... ...in 140 characters at a time
  10. How Twitter works
  11. How Twitter works
  12. How Twitter works
  13. How Twitter works
  14. How Twitter works
  15. Replies: @
  16. The Retweet: RT
  17. #hashtags http://search.twitter.com http://twitterfall.com
  18. How Do You Use Twitter for Business?
  19. Common Uses for Twitter <ul><li>Source: toprankblog.com </li></ul>
  20. Word of Mouth Effect @LuxorLV
  21. Word of Mouth Effect @RagingBean
  22. Real World: Japadog @japadog   (Photo by Roland Tanglao on Flickr.com)
  23. Real World: Japadog
  24. Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com
  25. Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com Brand ambassadors
  26. Real World: Twestival @twestival @yvrtwestival
  27. Real World: Twestival Globally: $250,000+ Vancouver: $4,000+
  28. How To Get YOUR Business Started on...
  29. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul>
  30. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Setup your profile </li></ul></ul><ul><li>  </li></ul>
  31. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Setup your profile </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Start making updates </li></ul></ul><ul><li>  </li></ul>
  32. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Setup your profile </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Start making updates </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Find people you want to follow </li></ul></ul><ul><li>  </li></ul>
  33. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Setup your profile </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Start making updates </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Find people you want to follow </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Decide the best way to use Twitter for you </li></ul></ul><ul><li>  </li></ul>
  34. Rules of Engagement
  35. twitter.com/YourBusiness
  36. twitter.com/YourBusiness <ul><ul><li>Avoid link overload </li></ul></ul>
  37. twitter.com/YourBusiness <ul><ul><li>Avoid link overload </li></ul></ul><ul><ul><li>Add value to your followers' stream </li></ul></ul>
  38. twitter.com/YourBusiness <ul><ul><li>Avoid link overload </li></ul></ul><ul><ul><li>Add value to your followers' stream </li></ul></ul><ul><ul><li>Be conversational </li></ul></ul>
  39. twitter.com/YourBusiness <ul><ul><li>Avoid link overload </li></ul></ul><ul><ul><li>Add value to your followers' stream </li></ul></ul><ul><ul><li>Be conversational </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Promote your presence </li></ul></ul>
  40. twitter.com/YourBusiness <ul><ul><li>Avoid link overload </li></ul></ul><ul><ul><li>Add value to your followers' stream </li></ul></ul><ul><ul><li>Be conversational </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Promote your presence  </li></ul></ul><ul><ul><ul><li>Main website </li></ul></ul></ul><ul><ul><ul><li>Add-ons like WordTwit </li></ul></ul></ul><ul><li>  </li></ul>
  41. Twitter Effect: Miss604.com twitter updates per month website traffic over same period of time
  42. twitter.com/YourBusiness <ul><ul><li>Promote your presence </li></ul></ul><ul><ul><ul><li>Get Listed </li></ul></ul></ul><ul><ul><ul><li>http://tinyurl.com/twittertourismBC </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  43. twitter.com/YourBusiness <ul><ul><li>Show Appreciation  </li></ul></ul><ul><ul><li>Twitter-only promos or contests </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  44. twitter.com/YourBusiness <ul><ul><li>Open your eyes and ears  </li></ul></ul><ul><ul><li>Search and setup alerts - http://search.twitter.com </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  45. twitter.com/YourBusiness <ul><ul><li>Open your eyes and ears  </li></ul></ul><ul><ul><li>Search and setup alerts - http://search.twitter.com </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  46. twitter.com/YourBusiness <ul><ul><li>Open your eyes and ears  </li></ul></ul><ul><ul><li>Search and setup alerts - http://search.twitter.com </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  47. Using Twitter Efficiently
  48. Using Twitter Efficiently   @WholeFoods - From Austin, TX corporate offices @FordDriveOne @FordTrucks @FordDriveGreen @umassdilo - NHL Director of Corporate Communications
  49. Using Twitter Efficiently <ul><li>On the GO </li></ul><ul><li>  </li></ul><ul><li>SMS / Text Messaging </li></ul><ul><li>Smartphone Applications </li></ul><ul><ul><li>TinyTwitter </li></ul></ul><ul><ul><li>Twitterffic </li></ul></ul><ul><ul><li>Tweetie </li></ul></ul><ul><ul><li>Twinkle </li></ul></ul>
  50. Using Twitter Efficiently <ul><li>Third Party Applications </li></ul><ul><ul><ul><li>Twitteriffic </li></ul></ul></ul><ul><ul><ul><li>Twirl </li></ul></ul></ul><ul><ul><ul><li>TweetDeck </li></ul></ul></ul><ul><ul><ul><li>Nambu </li></ul></ul></ul><ul><ul><ul><li>Firefox Extensions </li></ul></ul></ul><ul><ul><ul><ul><li>Twitterfox </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Twitbin </li></ul></ul></ul></ul><ul><ul><ul><ul><li>TwitterBar </li></ul></ul></ul></ul>
  51. Tracking Your Impact Choose Custom Links http://tinyurl.com/twitterapps09 Shorten URLs http://bit.ly http://is.gd Track Stats http://ow.ly http://snipurl.com http://tr.im
  52. Going Beyond Twitter Live Feedback with Polls http://twitter.polldaddy.com/ http://twtpoll.com/   Take it Offline http://twtvite.com/ http://vancouvertweetup.com
  53. Going Beyond Twitter ...beyond 140 characters
  54. Going Beyond Twitter ...beyond 140 characters
  55. Going Beyond Twitter ...beyond 140 characters
  56. Going Beyond Twitter ...beyond 140 characters
  57. for Business
  58. @miss604 http://miss604.com @sixty4media http://sixty4media.com

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