Twitter For Business - Enterprising Mom's Network Conference

Rebecca Bollwitt

for Business

What is it?

"Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"

Saying as much as you can... ...in 140 characters at a time

How Twitter works

Replies: @

The Retweet: RT

#hashtags http://search.twitter.com http://twitterfall.com

How Do You Use Twitter for Business?

Common Uses for Twitter
Source: toprankblog.com

Word of Mouth Effect @LuxorLV

Word of Mouth Effect @RagingBean

Real World: Japadog @japadog (Photo by Roland Tanglao on Flickr.com)

Real World: Japadog

Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com

Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com Brand ambassadors

Real World: Twestival @twestival @yvrtwestival

Real World: Twestival Globally: $250,000+ Vancouver: $4,000+

How To Get YOUR Business Started on...

How To Get Started
Sign up with a good name

How To Get Started

Setup your profile

How To Get Started

Setup your profile

Start making updates

How To Get Started

Setup your profile


Find people you want to follow

How To Get Started

Setup your profile


Find people you want to follow

Decide the best way to use Twitter for you

Rules of Engagement

twitter.com/YourBusiness

Avoid link overload

Avoid link overload
Add value to your followers' stream

Avoid link overload
Be conversational

Avoid link overload
Be conversational

Promote your presence

Avoid link overload
Be conversational

Main website
Add-ons like WordTwit

Twitter Effect: Miss604.com twitter updates per month website traffic over same period of time

Get Listed
http://tinyurl.com/twittertourismBC

Show Appreciation
Twitter-only promos or contests

Open your eyes and ears
Search and setup alerts - http://search.twitter.com

Using Twitter Efficiently

Using Twitter Efficiently @WholeFoods - From Austin, TX corporate offices @FordDriveOne @FordTrucks @FordDriveGreen @umassdilo - NHL Director of Corporate Communications

On the GO

SMS / Text Messaging
Smartphone Applications
TinyTwitter
Twitterffic
Tweetie
Twinkle

Third Party Applications
Twitteriffic
Twirl
TweetDeck
Nambu
Firefox Extensions
Twitterfox
Twitbin
TwitterBar

Tracking Your Impact Choose Custom Links http://tinyurl.com/twitterapps09 Shorten URLs http://bit.ly http://is.gd Track Stats http://ow.ly http://snipurl.com http://tr.im

Going Beyond Twitter Live Feedback with Polls http://twitter.polldaddy.com/ http://twtpoll.com/ Take it Offline http://twtvite.com/ http://vancouvertweetup.com

Going Beyond Twitter ...beyond 140 characters

for Business

@miss604 http://miss604.com @sixty4media http://sixty4media.com

http://www.miss604.com	68
http://www.olafmolenaar.com	50
http://www.aadjemonkeyrock.com	38
http://www.marketinginnovatie.org	22
http://www.camillejourdain.fr	22
http://www.miggelbrink.com	10
http://thinkoutsidebr.wordpress.com	6
http://sixty4media.com	4
http://beacon51201.businesscatalyst.com	2
http://research.exact.nl	2
http://www.slideshare.net	2
http://academic.ensignlms.com	2
http://valk247056-1.exactsoftware.com:8080	1
http://beacon512.com	1
http://www.beacon512.com	1
http://blog.aadjemonkeyrock.com	1

Twitter For Business - Enterprising Mom's Network Conference

by miss604 on Jun 13, 2009

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Twitter For Business - Enterprising Mom’s Network Conference — Presentation Transcript