Social Media 101 - Surrey International Writers' Conference

REBECCA BOLLWITT Miss604.com/contact Miss604.com/Twitter Miss604.com/Facebook

@Miss604 #SiWC2011Please tweet about this talk

@Miss604#SiWC2011

@Miss604 #SiWC2011Pancakes, coyotes, loud vacuum cleaners in the hallway.

@Miss604#SiWC2011

@Miss604By 2008 I had my content ﬁgured out, #SiWC2011 but there was something missing... @Miss604 Twitter Usage Miss604.com Trafﬁc

@Miss604 #SiWC2011http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/

@Miss604 #SiWC2011Social Media 101

@Miss604 #SiWC2011 Blogs200,000,000

@Miss604 #SiWC2011 YouTube300,000,000

@Miss604 #SiWC2011 Flickr10,000,000

@Miss604 #SiWC2011 Twitter100,000,000

@Miss604 #SiWC2011 Facebook500,000,000

@Miss604 #SiWC2011Its easy to see the associated risks of a life-logging device. Fromstalkers to identity theft, recording such information (and to unlockits true value, posting it online) makes us vulnerable to all manner ofbad actors.But what about the cost of not sharing? In the onlinerealm, that might mean you simply dont exist. Pete Cashmore of Mashable on CNN.com

@Miss604 #SiWC2011BlogRSS FeedSEO

@Miss604 #SiWC2011SEO

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@Miss604 #SiWC2011Companies that blog have far better marketing results*55% more visitors to their site97% more inbound links434% more indexed pages*HubSpot

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@Miss604 #SiWC2011•Free•Online-based•Owned by Google•http://YourSite.Blogspot.com

@Miss604 #SiWC2011•Free•Online-based•Powering 10 million + counting•http://YourSite.WordPress.com

@Miss604 #SiWC2011 •Free •Online-based •Powering 10 million + counting •http://YourSite.WordPress.com•80-90% of SEO is covered•You control 100%•Endless theme & design possibilities•Plugins•Advertising

@Miss604#SiWC2011

@Miss604 #SiWC2011Community online ofﬂine

@Miss604 #SiWC2011Community online ofﬂine Engaging in a conversation

@Miss604#SiWC2011

@Miss604 #SiWC2011http://wholefoodsmarket.com/twitter YourSite.com/Social

@Miss604 #SiWC2011 WhatWebsite that is updated frequently Subscription Comments Point of View WhyTo share your thoughts Have a discussion Grow your audience Share your passion Your home base online

@Miss604 #SiWC2011 2nd LargestSearch Engine in the World

@Miss604 #SiWC2011http://www.youtube.com/watch?v=OFv2W7Duqiw

@Miss604 #SiWC2011http://www.youtube.com/watch?v=IztorYlqD9Y

@Miss604 #SiWC2011http://www.assistingauthors.com/2011/author-youtube-channel/

@Miss604#SiWC2011

@Miss604 #SiWC2011 What WhatWebsite that is updated Video & photo sharing frequently Entertainment Subscription Cataloging/Storage Comments Licences/privacy options Point of View Why WhyTo share your thoughts Share photos & videos Have a discussion Make them searchable Grow your audience Bring trafﬁc to your Share your passion site/blog Your home base online

@Miss604#SiWC2011

@Miss604 #SiWC2011Source: HubSpot

@Miss604 #SiWC2011Saying as much as youcan... ...140 characters at a time

@Miss604#SiWC2011

@Miss604 #SiWC2011 Anatomy of a Tweet Click to ReplyHow the Bookmark Click to Retweettweet wasposted

@Miss604 #SiWC2011@Replies @Mentions

@Miss604 #SiWC2011The RetweetRT

@Miss604 #SiWC2011The Hashtag #

@Miss604 #SiWC2011Search

@Miss604 #SiWC2011How to get started...

@Miss604 #SiWC2011 • Sign up with a good name

@Miss604 #SiWC2011 • Sign up with a good name • Setup your proﬁle

@Miss604 #SiWC2011 • Sign up with a good name • Setup your proﬁle • Start making updates

@Miss604#SiWC2011

@Miss604 #SiWC2011 Public or Private?“I ﬁnd it ironic that Detroitis known as the ***motorcity and yet no onehere knows how to ***drive.”

@Miss604 #SiWC2011 • Sign up with a good name • Setup your proﬁle • Start making updates • Find people you want to follow

@Miss604 #SiWC2011 • Sign up with a good name • Setup your proﬁle • Start making updates • Find people you want to follow http://mashable.com/2009/05/08/twitter-authors/

@Miss604 #SiWC2011 • Sign up with a good name • Setup your proﬁle • Start making updates • Find people you want to follow http://www.globaltvbc.com/onthego/twitter/index.html

@Miss604 #SiWC2011 • Sign up with a good name • Setup your proﬁle • Start making updates • Find people you want to follow • Use the right tools

@Miss604 #SiWC2011UberTwitterTwitter for iPhone, HootSuite, Echofon

@Miss604 #SiWC2011HootSuite.com

@Miss604 #SiWC2011 • Sign up with a good name • Setup your proﬁle • Start making updates • Find people you want to follow • Use the right tools • It’s not always SELL SELL SELL

@Miss604 #SiWC2011 • Sign up with a good name We have flowers for sale! • Setup your profile Visit our website! • Start making updates Flowers are awesome. We • Find people you want to follow have them! Come to our store, visit our website! • Use the right tools • It’s not always SELL SELL SELL It’s a beautiful day to sell flowers. Stop by our store today!

@Miss604 #SiWC2011 • Sign up with a good name New Blog Post: How to care for cut ﬂowers when you get • Setup your proﬁle them home [link] • Start making updates We’re participating in the Fort • Find people you want to follow Langley Festival. Stop by between 9 & 5 on Saturday for great • Use the right tools deals. • It’s not always SELL SELL SELL A beautiful wedding bouquet put together by Jane: [PIC]

@Miss604 #SiWC2011 What What WhatWebsite that is updated Video & photo sharing frequently 140 character updates Entertainment Share info & thoughts Subscription Cataloging/Storage Comments Share links Licences/privacy options Point of View Why Why WhyTo share your thoughts Share photos & videos Learn & engage Have a discussion Make them searchable Build and audience Grow your audience Bring trafﬁc to your Drive trafﬁc to your Share your passion site/blog site/blog Your home base online

@Miss604#SiWC2011

@Miss604 #SiWC2011 Anatomy ofAdd multimedia a Status UpdateTag people Add a location Who can see it

@Miss604 #SiWC2011 Anatomy of a Status Update How it was posted“Like” the post orcomments on the post

@Miss604 #SiWC2011Sharing

@Miss604#SiWC2011

@Miss604 #SiWC2011 Communityonline ofﬂine

@Miss604 #SiWC2011AskQuestions

@Miss604 #SiWC2011Privacy

@Miss604 #SiWC2011 What What What WhatWebsite that is updated Video & photo sharing frequently 140 character updates Updates, photos, videos Entertainment Share info & thoughts Social timeline Subscription Cataloging/Storage Comments Share links Licences/privacy options Point of View Why Why Why WhyTo share your thoughts Share photos & videos Learn & engage Have a discussion Network with a community Make them searchable Build and audience Grow your audience Share with friends/family Bring traffic to your Drive traffic to your Drive traffic to your site/ Share your passion site/blog site/blog Your home base blog online

@Miss604 #SiWC2011 Know what you want to achieveDetermine your level of engagement & stick with it Determine your level of privacy

@Miss604#SiWC2011

REBECCA BOLLWITT Miss604.com/contact Miss604.com/Twitter Miss604.com/Facebook

Social Media 101 - Surrey International Writers' Conference

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