Internal Blogging for Business

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Quick presentation on the benefits of internal businss blogging.

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  • Internal Blogging for Business

    1. 1. REBECCA BOLLWITT Miss604.com/contact
    2. 2. Internal Business Blogs
    3. 3. Goals Benefits Content Time Up Keep
    4. 4. Goals Benefits Content Time Up KeepHave a PlanWhat Will Be Your Focus?What Kind of Engagement is Important?Comments? Likes? Views?Audience GrowthParticipation
    5. 5. Goals Benefits Content Time Up Keephttp://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
    6. 6. Goals Benefits Content Time Up KeepCorporate Bloggers:Number of Unique VisitorsNumber of People Who Share ContentNumber of CommentsPersonal Satisfaction http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
    7. 7. Goals Benefits Content Time Up Keephttp://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
    8. 8. Goals Benefits Content Time Up KeepCorporate Bloggers:To Share My Expertise & Experience With OthersTo Gain Professional RecognitionTo Speak My Mind on Areas of Interest http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
    9. 9. Goals Benefits Content Time Up Keep
    10. 10. Goals Benefits Content Time Up KeepEnhance Project ClarityImproved Writing & Communication SkillsDemonstrates Your ExpertiseArchived Resource for AnnouncementsCould be Easier to Search Than Email
    11. 11. Goals Benefits Content Time Up KeepConnects You to Staff on a Human LevelBring New Staff Up to SpeedClear Up MisconceptionsThrough Comments:Sharing What They Wouldn’t Otherwise Share
    12. 12. Goals Benefits Content Time Up Keep
    13. 13. Goals Benefits Content Time Up KeepThemes (for days and for content)How-ToLessons LearnedRead Similar Blogs for IdeasLink Stories You’ve Liked/Read
    14. 14. Goals Benefits Content Time Up Keep http://alltop.com/
    15. 15. Goals Benefits Content Time Up KeepPhotosUse ImageryCreate-a-caption http://www.flickr.com/commons/
    16. 16. Goals Benefits Content Time Up KeepMedia-RichYouTube/Videos
    17. 17. Goals Benefits Content Time Up KeepPolls http://google.com/docs
    18. 18. Goals Benefits Content Time Up KeepFeedback/Post IdeasGust AuthorsCelebrate Your Staff
    19. 19. Goals Benefits Content Time Up Keep
    20. 20. Goals Benefits Content Time Up KeepUse a Calendar/ScheduleThemed Days (Tip Tuesdays, Foodie Friday, Community,Monday, Wordless Wednesday, Thankful Thursdays, History)Work in BatchesA Guest Post a Week/Month - Focused Contributors
    21. 21. Goals Benefits Content Time Up Keep http://evernote.com/
    22. 22. Goals Benefits Content Time Up Keep http://google.com/calendar
    23. 23. Goals Benefits Content Time Up Keep http://hootsuite.com
    24. 24. Goals Benefits Content Time Up KeepRe-Visit Posts That Had Traction, Good DiscussionsTrack Your Progress, See How You’ve GrownStay Consistent
    25. 25. REBECCA BOLLWITT Miss604.com/contact

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