BLOGGING TO DRIVE BUSINESS       REBECCA BOLLWITT              @Miss604         Miss604.com/contact
MY BLOGGING...WhoWhatWho    What       Why    Where              When    Where                      When                  ...
MY BLOGGING...WhoWhatWho    What       Why    Where              When    Where                      When                  ...
MY BLOGGING...WhoWhatWho    What       Why    Where              When    Where                      When                  ...
MY BLOGGING...WhoWhatWho    What       Why    Where              When    Where                      When                  ...
MY BLOGGING...WhoWhatWho    What       Why    Where              When    Where                      When                  ...
MY BLOGGING...WhoWhatWho    What       Why    Where              When    Where                      When                  ...
BUSINESS BLOGSWhatWho    What       Who    When              Why    Where                     When    Where               ...
BUSINESS BLOGSWhatWho    What       Who    When              Why    Where                     When    Where               ...
BUSINESS BLOGSWhatWho    What       Who    When              Why    Where                     When    Where               ...
BUSINESS BLOGSWhatWho    What       Who    When              Why    Where                     When    Where               ...
BUSINESS BLOGSWhatWho    What       Who     When               Why     Where                       When        Where      ...
BUSINESS BLOGSWhatWho    What       Who    When              Why    Where                     When       Where            ...
BUSINESS BLOGSWhatWho    What       Who    When              Why      Where                       When       Where        ...
BUSINESS BLOGSWhatWho    What       Who    When              Why    Where                     When         Where          ...
BUSINESS BLOGSWhatWho    What       Who    When              Why      Where                       When          Where     ...
BUSINESS BLOGSWhatWho         What            Who              When                             Why            Where      ...
BUSINESS BLOGSWhatWho      What         Who                 When                             Why                  Where   ...
BUSINESS BLOGSWhatWho      What         Who         When                     Why        Where                             ...
BUSINESS BLOGSWhatWho      What         Who            When                        Why                 Where              ...
BUSINESS BLOGSWhatWho        What           Who       When                     Why        Where                           ...
BUSINESS BLOGSWhatWho        What           Who          When                        Why                  Where           ...
BUSINESS BLOGSWhatWho      What         Who           When                       Why        Where                         ...
BUSINESS BLOGSWhatWho     What        Who            When                       Why            Where                      ...
BUSINESS BLOGSWhatWho         What            Who              When                             Why             Where     ...
BUSINESS BLOGSWhatWho             What                Who                When                                   Why       ...
BUSINESS BLOGSWhatWho    What       Who    When              Why        Where                         When           Where...
BUSINESS BLOGSWhatWho         What            Who            When                           Why            Where          ...
BUSINESS BLOGSWhatWho    What       Who      When                Why           Where                              When    ...
BUSINESS BLOGSWhatWho    What       Who    When              Why    Where                     When    Where               ...
BUSINESS BLOGSWhatWho     What        Who        When                   Why         Where                               Wh...
BUSINESS BLOGSWhatWho     What        Who        When                   Why        Where                              When...
BUSINESS BLOGSWhatWho     What        Who        When                   Why        Where                              When...
BUSINESS BLOGS  What  Who          What               Who           When                             Why        Where     ...
BUSINESS BLOGSWhatWho    What       Who    When              Why       Where                        When        Where     ...
BUSINESS BLOGSWhatWho          What             Who           When                           Why    Where                 ...
BUSINESS BLOGS What Who         What             Who        When                        Why    Where                      ...
BUSINESS BLOGSWhoTips        What         When        Where         WhyWhat can you write about?•Again, you can think of a...
BUSINESS BLOGSWhoTips        What         When        Where         WhyWhat can you write about?•Again, you can think of a...
BUSINESS BLOGSWhoTips        What         When        Where         WhyWhat can you write about?•Again, you can think of a...
BUSINESS BLOGSWhoTips        What         When        Where         WhyWhat can you write about?•Again, you can think of a...
BUSINESS BLOGSWhoTips        What         When        Where         WhyWhat can you write about?•Again, you can think of a...
BUSINESS BLOGSWhoTips        What         When        Where         WhyWhat can you write about?•Again, you can think of a...
BUSINESS BLOGSExamples WhatWho                  When   Where   Whystonyfield.com/blog
BUSINESS BLOGSExamples WhatWho                       When   Where   Whyblogsouthwest.com/blog/
BUSINESS BLOGSExamples WhatWho                               When                  Where            Why     Technorati Sta...
BUSINESS BLOGSExamples WhatWho               When   Where   Whywholefoods.com
BUSINESS BLOGSExamples WhatWho               When   Where   Whywholefoods.com
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When              Where   WhyFacebook.comMost usersClosed plat...
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When                                      Where               ...
BUSINESS BLOGS Facebook &What for Business Who       Twitter  When                                     Where              ...
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When           Where            Why                           ...
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When                Where          Why•Match your branding in ...
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When       Where   Why
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When       Where   Why
BUSINESS BLOGSWhoFacebook & Twitter for Business
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When                 Where           WhyFacebook for Business ...
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When       Where   WhyFacebook for Business
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When       Where   WhyFacebook for Business
BUSINESS BLOGS Facebook &What for Business Who       Twitter  When                  Where          WhyBasics•Get profile na...
BUSINESS BLOGS Facebook &What for Business Who       Twitter  When                Where          WhyDetermine...•Who will ...
BUSINESS BLOGSFacebook &What for BusinessWho       Twitter  When                  Where            WhyMy daily “game plan”...
BUSINESS BLOGS Who Tips          What        When         Where            WhyUse plugins and tools...                    ...
BUSINESS BLOGSWho         What         When           Where             WhyWhy broadcast and give away the content for fre...
BUSINESS BLOGSWho         What         When          Where            Why      You have a business already. Blog, tweet, a...
REBECCA BOLLWITT     @Miss604               @sixty4mediaMiss604.com/contact   sixty4media.com/contact
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Blogs and Social Media for Business

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Brief overview of blogs and social media for business for a talk given to a group of business-owners in Vancouver, BC June 2011.

Published in: Business, Technology
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  • Blogs and Social Media for Business

    1. 1. BLOGGING TO DRIVE BUSINESS REBECCA BOLLWITT @Miss604 Miss604.com/contact
    2. 2. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    3. 3. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why
    4. 4. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why
    5. 5. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why
    6. 6. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    7. 7. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    8. 8. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    9. 9. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    10. 10. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    11. 11. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    12. 12. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Local Blog Group
    13. 13. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Food Blog
    14. 14. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Hobby Blog
    15. 15. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Royal Blog
    16. 16. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Business Blog
    17. 17. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 21% of bloggers blog for their own company or organization 2/3 of bloggers are male 42% of respondents say they blog about brands they love or hate
    18. 18. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why You.com or YourBusiness.com/blog YOU If you’re using a tagline, do some research, see: Unvarnished.
    19. 19. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •You.com or YourBusiness.com/blog •Get your profiles on social networks YOU
    20. 20. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •You.com or YourBusiness.com/blog •Get your profiles on social networks YOU Make yourself easy to find. Use the same branding across all networks.
    21. 21. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Who is going to write the blog? •Marketing, Communications •Customer service or support •CEO, Founder YOU •Hired help*
    22. 22. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Who is going to write the blog? •Marketing, Communications •Customer service or support •CEO, Founder YOU •Hired help* *This means someone who is passionate about your business, your industry, and is an experienced online storyteller
    23. 23. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Profile and showcase your contributors •So there’s a voice & perspective •Build up a following YOU •No one in your office is named “Admin”
    24. 24. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Its easy to see the associated risks of a life-logging device. From stalkers to identity theft, recording such information (and to unlock its true value, posting it online) makes us vulnerable to all manner of bad actors. But what about the cost of not sharing? In the online realm, that might mean you simply dont exist. Pete Cashmore of Mashable on CNN.com
    25. 25. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 39% of respondents believe that more people will be getting their news and entertainment from blogs than traditional media in the next 5 years
    26. 26. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 The top ways that blogging has helped businesses: 1. Greater industry visibility (64%) 2. Acquired new customers, made sales (58%) 3. Built thought leadership (54%) 4. Asked to speak at conferences (32%) 5. Helped recruit employees (17%)
    27. 27. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Start anytime •Write anytime •Update often •Promote when published
    28. 28. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 Most bloggers update 2-3 times a week
    29. 29. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Time-saving tips: •Think of a weekly or daily theme •Schedule posts when you get on a roll •If you have time to write an email, you can write a post...
    30. 30. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    31. 31. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com
    32. 32. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com •Free •Online-based •Powering 18 million + counting •http://YourSite.WordPress.com
    33. 33. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Free •Online-based •Powering 18 million + counting •http://YourSite.WordPress.com
    34. 34. BUSINESS BLOGS What Who What Who When Why Where When Where Why •Free •Online-based •Powering 18 million + counting •http://YourSite.WordPress.comWordPress.org•80-90% of SEO is covered•You control 100%•Endless theme & design possibilities•Plugins•Advertising
    35. 35. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •YourSite.com/Blog
    36. 36. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why•Keep your onlinepresences gathered atyour “home base” Websitewhether that’s your mainsite or your blog Wiki Twitter Outside Site
    37. 37. BUSINESS BLOGS What Who What Who When Why Where When Where Why•Share your content•Give options to findyou elsewhere, butwhere people can comeback to the home base
    38. 38. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    39. 39. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    40. 40. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    41. 41. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    42. 42. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    43. 43. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    44. 44. BUSINESS BLOGSExamples WhatWho When Where Whystonyfield.com/blog
    45. 45. BUSINESS BLOGSExamples WhatWho When Where Whyblogsouthwest.com/blog/
    46. 46. BUSINESS BLOGSExamples WhatWho When Where Why Technorati State of the Blogosphere 2010 72% of bloggers are using twitter to promote their blog content ,0 00 ,0 00 0 00 ,0 00 ,0 00 ,0 00 00 0, ,0 00 5 00 10 10 0, 5 00
    47. 47. BUSINESS BLOGSExamples WhatWho When Where Whywholefoods.com
    48. 48. BUSINESS BLOGSExamples WhatWho When Where Whywholefoods.com
    49. 49. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook.comMost usersClosed platformShare updates, news, links, photosYou don’t own anything on Facebook
    50. 50. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook.comMost usersClosed platform Twitter.comShare updates, news, links, photos Quick updates - 140 charactersYou don’t own anything on Facebook Public Share updates, news, links, photos Highest click-through rate of all social networks
    51. 51. BUSINESS BLOGS Facebook &What for Business Who Twitter When Where WhyFacebook.comMost usersClosed platform Twitter.comShare updates, news, links, photos Quick updates - 140 charactersYou don’t own anything on Facebook Public Share updates, news, links, photos Highest click-through rate of all social networksIf you’re going to promote your onlinepresences please tell us who you are:Find us online! Find us online! Find us online! @mycompany /mycompany mycompany.com/social
    52. 52. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where Why It’s come a long way...
    53. 53. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where Why•Match your branding in your Twitter name•Promote your website or blog (more info is there)•Be timely & update every day, at least once•You won’t have time to reply to everything, make a game plan•Pay attention to the conversation about you that’s alreadyhappening
    54. 54. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where Why
    55. 55. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where Why
    56. 56. BUSINESS BLOGSWhoFacebook & Twitter for Business
    57. 57. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook for Business •Be there, have a presence, draw them back to your site •Be interactive, host contests, promotions •Don’t force a “Like”
    58. 58. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook for Business
    59. 59. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook for Business
    60. 60. BUSINESS BLOGS Facebook &What for Business Who Twitter When Where WhyBasics•Get profile names that make sense•Fully fill our profiles/bios•Update at least once a day, blog at least once a week
    61. 61. BUSINESS BLOGS Facebook &What for Business Who Twitter When Where WhyDetermine...•Who will manage•What you want to share, what you want to get out of sharing•How you will track your success
    62. 62. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyMy daily “game plan”•Check email•Check Search.Twitter.com•Check stats overnight & Google my terms•Respond to comments, tweets, or wall posts•Have a daily posting schedule, write (schedule tweets)
    63. 63. BUSINESS BLOGS Who Tips What When Where WhyUse plugins and tools... •Google Analytics, Feedburner •Sitemeter, Statcounter •HootSuite •Link shorteners (bit.ly ow.ly) •Track visits, clicks, search terms
    64. 64. BUSINESS BLOGSWho What When Where WhyWhy broadcast and give away the content for free? “We’re creating families of fans. Radio creates more fans.”
    65. 65. BUSINESS BLOGSWho What When Where Why You have a business already. Blog, tweet, and share why you have that business. Why it’s your PASSION and why customers are/should be passionate too.
    66. 66. REBECCA BOLLWITT @Miss604 @sixty4mediaMiss604.com/contact sixty4media.com/contact

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