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Blogs and Social Media for Business

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Brief overview of blogs and social media for business for a talk given to a group of business-owners in Vancouver, BC June 2011.

Brief overview of blogs and social media for business for a talk given to a group of business-owners in Vancouver, BC June 2011.

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  • Transcript

    • 1. BLOGGING TO DRIVE BUSINESS REBECCA BOLLWITT @Miss604 Miss604.com/contact
    • 2. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    • 3. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why
    • 4. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why
    • 5. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why
    • 6. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    • 7. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    • 8. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    • 9. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    • 10. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    • 11. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    • 12. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Local Blog Group
    • 13. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Food Blog
    • 14. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Hobby Blog
    • 15. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Royal Blog
    • 16. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Business Blog
    • 17. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 21% of bloggers blog for their own company or organization 2/3 of bloggers are male 42% of respondents say they blog about brands they love or hate
    • 18. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why You.com or YourBusiness.com/blog YOU If you’re using a tagline, do some research, see: Unvarnished.
    • 19. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •You.com or YourBusiness.com/blog •Get your profiles on social networks YOU
    • 20. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •You.com or YourBusiness.com/blog •Get your profiles on social networks YOU Make yourself easy to find. Use the same branding across all networks.
    • 21. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Who is going to write the blog? •Marketing, Communications •Customer service or support •CEO, Founder YOU •Hired help*
    • 22. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Who is going to write the blog? •Marketing, Communications •Customer service or support •CEO, Founder YOU •Hired help* *This means someone who is passionate about your business, your industry, and is an experienced online storyteller
    • 23. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Profile and showcase your contributors •So there’s a voice & perspective •Build up a following YOU •No one in your office is named “Admin”
    • 24. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Its easy to see the associated risks of a life-logging device. From stalkers to identity theft, recording such information (and to unlock its true value, posting it online) makes us vulnerable to all manner of bad actors. But what about the cost of not sharing? In the online realm, that might mean you simply dont exist. Pete Cashmore of Mashable on CNN.com
    • 25. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 39% of respondents believe that more people will be getting their news and entertainment from blogs than traditional media in the next 5 years
    • 26. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 The top ways that blogging has helped businesses: 1. Greater industry visibility (64%) 2. Acquired new customers, made sales (58%) 3. Built thought leadership (54%) 4. Asked to speak at conferences (32%) 5. Helped recruit employees (17%)
    • 27. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Start anytime •Write anytime •Update often •Promote when published
    • 28. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 Most bloggers update 2-3 times a week
    • 29. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Time-saving tips: •Think of a weekly or daily theme •Schedule posts when you get on a roll •If you have time to write an email, you can write a post...
    • 30. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    • 31. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com
    • 32. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com •Free •Online-based •Powering 18 million + counting •http://YourSite.WordPress.com
    • 33. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Free •Online-based •Powering 18 million + counting •http://YourSite.WordPress.com
    • 34. BUSINESS BLOGS What Who What Who When Why Where When Where Why •Free •Online-based •Powering 18 million + counting •http://YourSite.WordPress.comWordPress.org•80-90% of SEO is covered•You control 100%•Endless theme & design possibilities•Plugins•Advertising
    • 35. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •YourSite.com/Blog
    • 36. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why•Keep your onlinepresences gathered atyour “home base” Websitewhether that’s your mainsite or your blog Wiki Twitter Outside Site
    • 37. BUSINESS BLOGS What Who What Who When Why Where When Where Why•Share your content•Give options to findyou elsewhere, butwhere people can comeback to the home base
    • 38. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    • 39. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    • 40. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    • 41. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    • 42. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    • 43. BUSINESS BLOGSWhoTips What When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    • 44. BUSINESS BLOGSExamples WhatWho When Where Whystonyfield.com/blog
    • 45. BUSINESS BLOGSExamples WhatWho When Where Whyblogsouthwest.com/blog/
    • 46. BUSINESS BLOGSExamples WhatWho When Where Why Technorati State of the Blogosphere 2010 72% of bloggers are using twitter to promote their blog content ,0 00 ,0 00 0 00 ,0 00 ,0 00 ,0 00 00 0, ,0 00 5 00 10 10 0, 5 00
    • 47. BUSINESS BLOGSExamples WhatWho When Where Whywholefoods.com
    • 48. BUSINESS BLOGSExamples WhatWho When Where Whywholefoods.com
    • 49. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook.comMost usersClosed platformShare updates, news, links, photosYou don’t own anything on Facebook
    • 50. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook.comMost usersClosed platform Twitter.comShare updates, news, links, photos Quick updates - 140 charactersYou don’t own anything on Facebook Public Share updates, news, links, photos Highest click-through rate of all social networks
    • 51. BUSINESS BLOGS Facebook &What for Business Who Twitter When Where WhyFacebook.comMost usersClosed platform Twitter.comShare updates, news, links, photos Quick updates - 140 charactersYou don’t own anything on Facebook Public Share updates, news, links, photos Highest click-through rate of all social networksIf you’re going to promote your onlinepresences please tell us who you are:Find us online! Find us online! Find us online! @mycompany /mycompany mycompany.com/social
    • 52. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where Why It’s come a long way...
    • 53. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where Why•Match your branding in your Twitter name•Promote your website or blog (more info is there)•Be timely & update every day, at least once•You won’t have time to reply to everything, make a game plan•Pay attention to the conversation about you that’s alreadyhappening
    • 54. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where Why
    • 55. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where Why
    • 56. BUSINESS BLOGSWhoFacebook & Twitter for Business
    • 57. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook for Business •Be there, have a presence, draw them back to your site •Be interactive, host contests, promotions •Don’t force a “Like”
    • 58. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook for Business
    • 59. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyFacebook for Business
    • 60. BUSINESS BLOGS Facebook &What for Business Who Twitter When Where WhyBasics•Get profile names that make sense•Fully fill our profiles/bios•Update at least once a day, blog at least once a week
    • 61. BUSINESS BLOGS Facebook &What for Business Who Twitter When Where WhyDetermine...•Who will manage•What you want to share, what you want to get out of sharing•How you will track your success
    • 62. BUSINESS BLOGSFacebook &What for BusinessWho Twitter When Where WhyMy daily “game plan”•Check email•Check Search.Twitter.com•Check stats overnight & Google my terms•Respond to comments, tweets, or wall posts•Have a daily posting schedule, write (schedule tweets)
    • 63. BUSINESS BLOGS Who Tips What When Where WhyUse plugins and tools... •Google Analytics, Feedburner •Sitemeter, Statcounter •HootSuite •Link shorteners (bit.ly ow.ly) •Track visits, clicks, search terms
    • 64. BUSINESS BLOGSWho What When Where WhyWhy broadcast and give away the content for free? “We’re creating families of fans. Radio creates more fans.”
    • 65. BUSINESS BLOGSWho What When Where Why You have a business already. Blog, tweet, and share why you have that business. Why it’s your PASSION and why customers are/should be passionate too.
    • 66. REBECCA BOLLWITT @Miss604 @sixty4mediaMiss604.com/contact sixty4media.com/contact

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