Charlie Potter Media Evaluation Kappa Group
In what ways does your media product use, develop or challenge forms and conventions of real media products? <ul><li>1)  O...
Question 1 Continued <ul><li>You can also see that we have also been influenced by 'Silence of the Lambs'. This is where w...
How does you media product represent particular social groups? <ul><li>I think that our media product represents 18 to 30 ...
What kind of media institution might distribute your media product and why? <ul><li>) I think that our media product could...
Who would be the audience of your media product? <ul><li>The age and gender of our target audience is likely to be male be...
How did you attract/address your Audience? <ul><li>The way that we attracted our target audience is by using characters th...
Continued…  <ul><li>We tried to incorporate this type of technique into our filming to try and create more of a suspensefu...
What have you learnt about technologies from the process of constructing this product? <ul><li>The camera equipment that w...
Continued … <ul><li>The editing software that we used was ‘Final Cut Express’. The thing that I have learnt about editing ...
Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full produc...
Charlie Potter  Kappa Group.
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Charlie Potter - Evaluation

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Charlie Potter - Evaluation

  1. 1. Charlie Potter Media Evaluation Kappa Group
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? <ul><li>1) Our media product challenges forms and conventions of real media products because of the way our thriller incorporates generic conventions. For example, In screen shot 1, you can see that we have included the usual suspicious person in dark clothing and is unidentified by the audience. The scenery is also quite spooky and looks perfect for the sort of suspenseful atmosphere that we were trying to create for our opening sequence.(2) The soundtrack help’s create the mood as the audience anticipates a more suspenseful atmosphere. Another way in which our media product develops and challenges conventions is with a twist in the story, where the character in the dark clothing is a Macuffin who turns out to be investigating the story, but the audience believe he is the killer. We believe that the use of these conventions indicate that the sub-genre of our media product is most probably a psychological thriller or a horror thriller. With all of these conventions and shots we have put into our media product, you can see that we have been influenced by films like 'Se7en' as you can see in screen shot 3 because we also crossed out eyes of victims of the killer. </li></ul>1 3 2
  3. 3. Question 1 Continued <ul><li>You can also see that we have also been influenced by 'Silence of the Lambs'. This is where we got our idea for the pictures and articles all cluttered together. (4) We tried to use the close-ups as best we could like in Se7en without the camera shooting the clips out of focus. </li></ul>4 5
  4. 4. How does you media product represent particular social groups? <ul><li>I think that our media product represents 18 to 30 year olds and it also represents gender in a very stereotypical way. For example: the male character being the aggressive, powerful type. The woman is represented as a passive character and is victimised. All of this links to our target audience, the characters are near the same age and now there can be a relationship created between the characters and the audience. </li></ul>
  5. 5. What kind of media institution might distribute your media product and why? <ul><li>) I think that our media product could be produced by a Hollywood film company. I think this because there are not many thriller movies in the box office at this moment in time and with some expertise from professional directors with good quality equipment, it could be a big hit. The existing product’s 'Se7en' (1) and the Silence of the Lambs (2) and other in the genre have gone on to become massive box office hits. It would probably turn out be either an indie type movie or a movie that goes straight out to DVD. I don't think the media product would offer any opportunities for any franchises or merchandising but there may be an opportunity for a sequel. The mise en scene of our thriller is quite plain in terms of the costumes. But I feel that in terms of lighting and props, the mise en scene is quite different to many other thriller films that you may see. </li></ul>1 2 2
  6. 6. Who would be the audience of your media product? <ul><li>The age and gender of our target audience is likely to be male between the ages of 18 and 30. This is linked to the narrative of our media product because it involves people of roughly the same age as the target audience. This helps to encourage a relationship between the audience and the characters in the film. Another film that are linked closely to ours is most defiantly 'Se7en’. </li></ul>
  7. 7. How did you attract/address your Audience? <ul><li>The way that we attracted our target audience is by using characters that are of a similar age to the target audience and therefore, the target audience can relate more to the characters. </li></ul><ul><li>Due to the graphic nature of the plot of our film, there may be scenes that will be unsuitable for children under the age of 15.(1) The reason for this is because of the way we are going to portray injuries and specific objects in our film using close-up and extreme close-up shots. This shows more detail to the audience. This also gives the audience a chance to witness the action themselves. It also adds to the effect if a point of view shot is used. This way of filming has an impact on the audience because, depending on the situation, they can now feel sympathy for the characters of can now experience what they are going through in a little more depth. </li></ul>1
  8. 8. Continued… <ul><li>We tried to incorporate this type of technique into our filming to try and create more of a suspenseful atmosphere and to give the audience something to experience. This can be linked back to the generic conventions due to the ways that we have tried to create suspense. The suspense was created mainly by the suspicion of what the character in dark clothing was looking at. It was also created by the setting that we chose to shoot in. </li></ul>
  9. 9. What have you learnt about technologies from the process of constructing this product? <ul><li>The camera equipment that we were supplied with was not the best. As I mentioned previously, if we got to close to an object, the camera would become out of focus. This was a disappointment because we had planned to do a lot of extreme close-up shots like the shots that were used in ‘Se7en’. Another weakness of the camera equipment that we used was that the camera was a bit awkward to attach to the tripod and occasionally, the camera just didn’t want to fit. We would also have liked the use of some steady cam equipment for the opening shot so that the camera wasn’t easily shaken about. But we resolved this by slowing the shot down a fraction when it came to editing and it looked unnoticeable. </li></ul><ul><li>One problem that we did face while preparing to film was the fact of getting to the set which is at my grandmother’s house in Cambridgeshire. The first time we filmed we only had a limited amount of time to film due to the fact that the parents of the other group members were unwilling to help. The transport that I had arranged was at the last minute and they had to be somewhere else later on in the day and we only had 45 minutes. The second filming session we had was also difficult because on of the team were unable to participate due to a prior commitment. </li></ul>
  10. 10. Continued … <ul><li>The editing software that we used was ‘Final Cut Express’. The thing that I have learnt about editing is that you cannot rush something and that it has to be perfect with everyone in your group before proceeding to the next stage. The most useful part of the editing software was the way that you could edit text and edit how it comes up on the screen. It helps to create more of a suspenseful atmosphere. One part of the editing software that we didn’t use an awful lot was ‘Garageband’. We had already edited our soundtrack so that it hadn’t infringed any copyrighting laws and therefore did not need to use ‘Garageband’. </li></ul>
  11. 11. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product? <ul><li>The practise run that we used was useful because we could now put what we had learnt into our final piece. For example, we learnt a lot more about the importance of the right camera angles to demonstrate how a character or person could be represented. We also learnt more about storyboarding and how it is important to give you an idea of how shots and camera angles are going to be produced and how they are going to come out. We also learnt that it is vital that you film the same scene plenty of times so that when you come to editing, you can have plenty of choices if a scene needs another shot from another angle. </li></ul><ul><li>I think that our knowledge of shot types has improved. We can see this in the film because we use the over the shoulder shot better so that the audience can see what the character is looking at and so that the audience can grab any experience they can from what they are seeing. </li></ul><ul><li>Now that I have used and experienced the filming and editing equipment, I feel a lot more confident than when I started. All in all, I feel that the final product has been a success, even though we have a few sticky moments along the way. I also believe that the rest of the group agree. </li></ul>
  12. 12. Charlie Potter Kappa Group.

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