Ten reasons why_telecoms
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Ten reasons why_telecoms

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Ten reasons why_telecoms Ten reasons why_telecoms Presentation Transcript

  • 10+ reasons why Telecomms brands should use Outdoor
  • Outdoor is the most visual medium
    Outdoor gets noticed
    Outdoor is the most visual medium, creating strong brand image and recall
    Visual product recognition carries through to point of sale
  • Outdoor is an intercept medium: it is always ‘turned on’
    Outdoor can be seen everywhere 24 hours a day
    It can’t be switched off, zapped, or otherwise ignored
  • Outdoor is where mobiles are used
    Heavy mobile users spend a lot of time outdoors
    You’ll be reaching the right target audience in the right context
    You’ll catch business users on their way into work and home again
  • Outdoor delivers an interested audience: youth
    Being young, the target audience use their phones a lot and spend time talking about phones and apps
    It is how they mostly keep in touch
  • Because we are in the mobile communications business too
    • Mobility is a defining feature of the outdoor audience
    • Consumers are used to taking in information on the move
    • The more mobile the consumer, the more the use their mobiles
  • Outdoor is an acknowledged brand builder
    Outdoor is a proven brand builder
    It is used for both launch and maintenance campaigns
    Outdoor encourages brand search online for mobiles (Mindshare research 2010)
  • Outdoor is a truly broadcast medium
    Everyone sees Outdoor. 97% have seen Outdoor in the past week (TGI)
    Just about everyone you reach with Outdoor has a mobile on them right now
    Like your wallet, you don’t leave home without it
  • National availability means a diverse choice of planning routes
    Outdoor is available nationally, regionally and locally
    It can be planned by catchment area, proximity to store, postcode or Acorn group
  • Outdoor is the nearest medium to point of sale
    Outdoor is the last medium noticed before arriving at the store
    It’s also the medium which can place a message physically closest to a retail purchase point
  • Outdoor can help you dominate the downtown environment
    Outdoor can place your brand in front of customers as they shop
  • Outdoor delivers high brand awareness and unique cover
    Outdoor helps create high brand awareness in a competitive market
    In multimedia campaigns, outdoor typically adds 15% unique reach and recognition
  • Outdoor can target multiple environments and groups
    Outdoor reaches diverse audiences efficiently: parents with children, students, business flyers, clubbers...
    Place your outdoor message in the place it will cut through most
  • Heavy outdoor audience represents an attractive audience for the phone sector
    Adult 000’s
    Source: CBS Outdoor, TGI Media Neutral quintiles 2010
    “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
  • Word of mouth: outdoor audience is rich source of influence about phones
    Adult 000’s
    Source: CBS Outdoor, TGI Media Neutral quintiles 2010
    “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
  • Heavy outdoor audience represents heaviest spend on phone sector
    Source: CBS Outdoor, TGI Media Neutral quintiles 2010
    “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
  • Heavy outdoor audience most dependent on mobile comms
    Adult 000s
    Source: CBS Outdoor, TGI Media Neutral quintiles 2010
    “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
  • Leading telecomms advertisers trust Outdoor
    Top spending 40 telecomms advertisers in Outdoor
    (average spend £2.072m)
    T-Mobile, Vodafone, BT, Talktalk, Orange, O2, Plusnet, Virgin Media, Sony Ericsson Mobile Communications, Samsung, Hutchison 3G, BSkyB, HTC, LG Electronics, Yell, Tesco Mobile, Nokia UK, Lycamobile, Motorola UK, Virgin Mobile, Number UK, Lebara Mobile, Be Unlimited, Lycatel, Transport for London communications, Carphone Warehouse, Asda Stores, Nowtel cards, DTV Services, Vonage, Phones4U, IBC TV, Truphone, Zamir Telecom, Vectone, Probability, Total Phone Solutions, Granada Boxclever, Giffgaff
    Source: Nielsen Media Research