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Ten reasons why_entertainment
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Ten reasons why_entertainment

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advertising,outdoor advertising

advertising,outdoor advertising

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  • 1. 10+ reasons why entertainmentand mediabrands should use Outdoor
  • 2. Quick cover build
    Outdoor is ideal for getting a message across to a large audience in a hurry
    It delivers cover build quickly, achieving both high coverage and frequency
  • 3. Launch platform
    Outdoor is a great medium to launch a new product
    Most campaigns for films, books, shows, TV programmes and CDs are launches
  • 4. A truly broadcast medium
    86% of UK adults have seen outdoor advertising in the past week (TGI)
    Irrespective of budget, target audience and geography, you can always find a suitable range of outdoor media
  • 5. Outdoor is the classic brand builder
    Outdoor offers a tremendous platform for creating brand familiarity*
    Outdoor confers personality on brands and boosts online search*
    There is a strong correlation between heavy outdoor use and successful or growing brands*
    * The Brand Building Power of Outdoor research, Mindshare, October 2010
  • 6. The right audience in the right place
    The audience you reach most with Outdoor is the audience you most want to reach
    The heavy Outdoor audience is young, in full time employment, and upscale
    With cash to splash, they want to be informed and entertained
  • 7. Outdoor reaches you in the right mindset: ready for inspiration
    The majority of UK adults find outdoor advertising helpful
    They say they have acted on ideas they have seen advertised
  • 8. The media’s medium
    By far the largest product category using Outdoor is Media and Entertainment
    Outdoor is the medium on which other media choose to promote their own
    You’re placing a new idea, reinforcing a preference, acting as a timely reminder, stimulating a change
  • 9. “Out now” – that is where you should be too
    When a brand advertises in outdoor media, consumers know it is “out” and ready to be consumed
    That is true of books, films, magazine issues, music releases and price promotions
    There’s no better announcement vehicle
  • 10. It’s a showcase for ideas on what to do and see
    People on the move out of home are on the lookout for things to do
    They consciously take in suggestions from media they see
    Tourists very often consume no other UK media but they do see attractions advertising
  • 11. Outdoor is a visual medium – a huge canvas for your ideas
    The most visual medium suits a visual product like media
    Outdoor instantly conveys an image of what is on offer, plants it in the brain
    That visual recall of packshot or image is important at point of sale
  • 12. Be (multi) local – own the area!
    When you advertise in Outdoor, you put down a marker
    People expect to be able to find you in that area (in a shop, in a cinema, on the radio dial)
    You dominate the environment and make the territory your own
  • 13. Outdoor audience offers highest annual outlay on CDs, DVDs
    £m
    Source: CBS Outdoor, TGI Media Neutral quintiles 2010
    “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
  • 14. Outdoor audience offers keenest approach to arts, music, gadgets
    Adults 000’s
    Source: CBS Outdoor, TGI Media Neutral quintiles 2010
    “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
  • 15. Word of mouth: Outdoor audience most likely to influence others
    Adults 000’s
    Source: CBS Outdoor, TGI Media Neutral quintiles 2010
    “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
  • 16. Leading media & entertainment advertisers trust outdoor
    Top spending 50 media & entertainment advertisers in outdoor (average spend £2.512m)
    BSkyB, Warner Bros, Twentieth Century Fox, Channel 4, Universal Pictures, Paramount Pictures, Sony Pictures, Entertainment Films, News International, E1 Entertainment, Lionsgate Entertainment, AKA Promotion, ITV, Momentum Pictures, Independent Newspapers, Warner Home Video, Optimum Releasing, Icon Film Distribution, Buena Vista International, UKTV, Transworld Publishers, Warner Music, Virgin Media, Ransom House, Camelot, Harper Collins, Penguin Group, Historic Royal Palaces, Phil McIntyre Entertainment, Macmillan Publishing, Tate Gallery, Universal Music, British Museum, Orion Publishing, Sony Music, Vertigo Films, Merlin Entertainments, Dewynters, Cameron Mackintosh, GMTV, Postcode Lottery, Global radio, BBC Worldwide, Time Warner Books, Royal Academy of Arts, Really Useful Theatre, CBSTV, Titan Bet, Channel 5, Raymond Gubbay, London Eye
    Source: Nielsen Media Research

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