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Search in a social world lydiangwy, SES Singapore

by Lead for Digital Performance & Search Marketing at SingTel on Nov 24, 2011

  • 745 views

http://www.youtube.com/watch?v=6B4PXmCPoDg ...

http://www.youtube.com/watch?v=6B4PXmCPoDg

http://www.twitter.com/lydiangwy

Social Media and Search Integration - SES Singapore 2011 - Search in a Social World

"Be congruent. Consumer journeys are not linear. Multi-platform consumption is on the rise, ensure your message is consistent."
Thanks @whytebate http://twitter.com/#!/whytebate

We must be relevant, congruent and searchable. Lydia Ng, Digital Marketing Search Lead explains why we need a new search model in the evolving social landscape.

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Search in a social world lydiangwy, SES Singapore Search in a social world lydiangwy, SES Singapore Presentation Transcript