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the essential elements of
web application design
robert hoekman, jr.




images and video courtesy of iStockPhoto
1
Understand users, then ignore them.
2
Build only what’s absolutely necessary.
3
Support the user’s mental model
4
Turn beginners into intermediates.
          Immediately.
5       Prevent errors.
(And handle the rest gracefully.)
<Squidoo, before>
6
Design for uniformity, consistency,
          and meaning.
<Squidoo, after>
7
Reduce, reduce, reduce.
     (And refine.)
<Browser with blank page>
[Not shown: Video of 3 dots
  exploding in a collision.]
[Not shown: Video of a young lion
in a tree, swatting at the camera.]
the essential elements of
web application design
robert hoekman, jr.




images and video courtesy of iStockPhoto
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
The Essential Elements of Great Web Application Design
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The Essential Elements of Great Web Application Design

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Transcript of "The Essential Elements of Great Web Application Design"

  1. 1. the essential elements of web application design robert hoekman, jr. images and video courtesy of iStockPhoto
  2. 2. 1 Understand users, then ignore them.
  3. 3. 2 Build only what’s absolutely necessary.
  4. 4. 3 Support the user’s mental model
  5. 5. 4 Turn beginners into intermediates. Immediately.
  6. 6. 5 Prevent errors. (And handle the rest gracefully.)
  7. 7. <Squidoo, before>
  8. 8. 6 Design for uniformity, consistency, and meaning.
  9. 9. <Squidoo, after>
  10. 10. 7 Reduce, reduce, reduce. (And refine.)
  11. 11. <Browser with blank page>
  12. 12. [Not shown: Video of 3 dots exploding in a collision.]
  13. 13. [Not shown: Video of a young lion in a tree, swatting at the camera.]
  14. 14. the essential elements of web application design robert hoekman, jr. images and video courtesy of iStockPhoto
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