SlideShare a Scribd company logo
1 of 2
Download to read offline
PROJECT EXPERTISE
                                                                                                              New Product development
                                                                                                              Customer Loyalty & Affinity
                                                                                                              measurement
                                                                                                              Customer and market
                                                                                                              segmentation
OUR CAPABILITIES                                                                                              Employee studies
                                                                                                              Experience design and
                                                                                                              Scenario development
                                                                                                              Brand positioning and
                                                                                                              messaging
ABOUT US                                                                                                      Product optimization
                                                                                                              Customer needs analysis
                                                                                                              Campaign measurement
Intrepid is about evidence based insight and innovation.                                                      Brand experience tracking
                                                                                                              Business Planning
We use qualitative , quantitative and ethnographic research techniq
                                                                  ques together with analytics to             Online insight community
                                                                                                              design management
deliver and generate commercial outputs.
                                                                                                              SECTOR EXPERTISE
Whether in the consumer or business space, our approaches use tools and techniques that deliver insight
                                                                  s
                                                                                                               IT: Software, Hardware,
and innovation, not research reportage.
                                                                                                                  Services
                                                                                                                  Telecoms: Device, Network
All of our teams are multi-skilled and we offer a fully integrated suite o skills and techniques to deliver
                                                                         of                                        Media: Content,
consistent insight across the whole research process                                                                Marketing Planning
                                                                                                                      Education/Public Sector
Established in 1998 Intrepid is an award winning research and consu
               1998,               award-winning                   ulting business that helps clients make          Financial services
                                                                                                                    Gaming
better and more informed decisions. Our offices in London and Seattle have a profitable turnover of £4
                                                                    e,
                                                                                                                    Retail
million and we undertake projects in the US and UK and from these tw bases manage large scale Global
                                                                   wo
                                                                                                                    FMCG
Studies.


WHAT WE DO                                                                                                    CLIENTS
                                                                                                              American Express
                                                                                                              Assoc. Online Publishers
                                                                                                              Citi Group
                                                                                                              Ci i G
                                                                                                              Dell
                                                                                                              Dixons Stores Group Plc
                                                                                                              Dunkin’ Donuts
                                                                                                              GE Money
                                                                                                              JWT
                                                                                                              Leo Burnett
                                                                                                              Microsoft
                                                                                                              MSN
                                                                                                              News International
                                                                                                              Nintendo
                                                                                                              O2
                                                                                                              Royal Bank of Scotland
                                                                                                              Sainsbury Bank
                                                                                                              Somerfield
                                                                                                              Speedy Hire Plc
                                                                                                              Tesco Personal Finance
                                                                                                              T-Mobile
                                                                                                              Wunderman


                                                                                                              INTREPID LONDON
                                                                                                              130 Westbourne Studios
                                                                                                              242 Acklam Road
                                                                                                              London W10 5JJ

                                                                                                              E info@thinkintrepid.com
                                                                                                              T + 44 (O) 20 7524 7900
                                                                                                              F + 44 (O) 20 7524 7901


                                                                                                              INTREPID SEATTLE
                                                                                                              124 NW Canal St
                                                                                                              Second Floor
TECHNIQUES USED                                                                                               Seattle, WA 98107

                                                                                                              E IntrepidUS@thinkintrepid.com
                                                                                                              T + 1 206 547 1588
                                                                                                              F + 1 206 547 0773
QUALITATIVE | Depth Interviews Executive Interviews On-site Case st
                        Interviews,        Interviews, On site       tudies,
                                                                     tudies Focus Groups, Workshops, Brain
                                                                                  Groups Workshops
storming; Innovation workshops; Customer Councils, Business plannin Facilitation, Think Tanks
                                                                     ng,                                      www.thinkintrepid.com
ETHNOGRAPHIC| Virtual ethnography; Participant observation, Consumer immersion, Photo essays, Digital
                                                                                                              MEMBERSHIPS
diaries, Insight films, Technology Trials
                                                                                                              AAA, MRA, AMA, CMOR,
QUANTITATIVE DATA COLLECTION | CAPI, CATI, CAWI, Face-to-Face, Po    ostal
                                                                                                              AQR,MRS, RSS
ANALYTICS | Full range of Multivariate analysis techniques, Conjoint, S
                                                                      Segmentation
                                                                                                              © 2008 Intrepid
PROJECT EXPERTISE
                                                                                                                                  New Product development
                                                                                                                                  Customer Loyalty & Affinity
                                                                                                                                  measurement
                                                                                                                                  Customer and market
                                                                                                                                  segmentation
OUR CAPABILITIES                                                                                                                  Employee studies
                                                                                                                                  Experience design and
                                                                                                                                  Scenario development
                                                                                                                                  Brand positioning and
                                                                                                                                  messaging
WHY CHOOSE US                                                                                                                     Product optimization
                                                                                                                                  Customer needs analysis
                                                                                                                                  Campaign measurement
                                                                                                                                  Brand experience tracking
We differ from other agencies in that we look for insight and inspira
                                                                    ation from a wide range of sources
                                                                                                                                  Business Planning
because we know that understanding complex systems is never sim    mple, requires lateral thinking
                                                                                                                                  Online insight community
and solutions are rarely found in one place We know that true, com
                                      place.                true    mmercially useful insights are:                               design management
•Rarely immediately apparent
                                                                                                                                  SECTOR EXPERTISE
•Sometimes based only on a single, penetrating data point                                                                          IT: Software, Hardware,
                                                                                                                                      Services
•Often come from unusual sources                                                                                                      Telecoms: Device, Network
                                                                                                                                       Media: Content,
•Often discovered accidentally, where you would least expect
                                                                                                                                        Marketing Planning
                                                                                                                                          Education/Public Sector
•They can be often rooted in observed anomalies
                                                                                                                                        Financial services
•Rarely emerge from quantitative analysis                                                                                               Gaming
                                                                                                                                        Retail
•NOT a number, a fact or a quote from a customer.                                                                                       FMCG
•The future basis for competitive advantage

Working in this way takes creativity, bravery and a flexible approach to exploring and solving business issues.                   CLIENTS
                                                                                                                                  American Express
                                                                                                                                  Assoc. Online Publishers
                                                                                                                                  Citi Group
                                                                                                                                  Ci i G
HOW WE WORK                                                                                                                       Dell
                                                                                                                                  Dixons Stores Group Plc
                                                                                                                                  Dunkin’ Donuts
                                                                                                                                  GE Money
                                                                                                                                  JWT
                                                                                                                                  Leo Burnett
                                                                                                                                  Microsoft
                                                                                                                                  MSN
                                                                                                                                  News International
                                                                                                                                  Nintendo
                                                                                                                                  O2
                                                                                                                                  Royal Bank of Scotland
                                                                                                                                  Sainsbury Bank
                                                                                                                                  Somerfield
                                                                                                                                  Speedy Hire Plc
                                                                                                                                  Tesco Personal Finance
                                                                                                                                  T-Mobile
                                                                                                                                  Wunderman


                                                                                                                                  INTREPID LONDON
                                                                                                                                  130 Westbourne Studios
                                                                                                                                  242 Acklam Road
                                                                                                                                  London W10 5JJ

                                                                                                                                  E info@thinkintrepid.com
                                                                                                                                  T + 44 (O) 20 7524 7900
                                                                                                                                  F + 44 (O) 20 7524 7901


                                                                                                                                  INTREPID SEATTLE
                                                                                                                                  124 NW Canal St
                                                                                                                                  Second Floor
AWARDS WE’VE WON                                                                                                                  Seattle, WA 98107

                                                                                                                                  E IntrepidUS@thinkintrepid.com
                                                                                                                                  T + 1 206 547 1588
                                                                                                                                  F + 1 206 547 0773
2008 M R S C on fe r e nc e : Best Newcomer, What Virtual W o                     orlds Tell Us, Intrepid US
2008 The Marketing Society Awards for Excellence: Cust o m e r I n s i g h t W i n n e r ( B 2 B ) O 2
                                                                                                                                  www.thinkintrepid.com
     Corporate Advisory Council
2006 M a r k etin g R es e a r c h Aw a r d s : B e s t u s e o f R e s e a r c h f o r C u s t o m e r I n s i g h t : O 2 3 G
                                                                                                                                  MEMBERSHIPS
     Technology Trial (J O INT WINNER )
                                                                                                                                  AAA, MRA, AMA, CMOR,
2006 M a r k etin g R es e a r c h Aw a r d s : Clerical Medical Cust o m e r a n d P a r t n e r E x p e r i e n c e
                                                                                  t
                                                                                                                                  AQR,MRS, RSS
     P r o g r a m (J O I N T W I N N E R )
2006 M a r k etin g R es e a r c h Aw a r d s : R e s e a r c h i n t h e F i n a n cial Services Sector: Clerical                © 2008 Intrepid
     Medical Customer and Partner Experience Program                              m

More Related Content

What's hot

Kolota Cm Capabilitities
Kolota Cm CapabilititiesKolota Cm Capabilitities
Kolota Cm CapabilititiesTed Kolota
 
infinite Field Marketing Service Brochure
infinite Field Marketing Service Brochure infinite Field Marketing Service Brochure
infinite Field Marketing Service Brochure infinite Group
 
Business development with experianced manager
Business development with experianced managerBusiness development with experianced manager
Business development with experianced managercentrabike
 
Introduction to EquiBrand Consulting
Introduction to EquiBrand ConsultingIntroduction to EquiBrand Consulting
Introduction to EquiBrand ConsultingEquiBrand Consulting
 
2011 Focus Company Summary Inc.
2011 Focus Company Summary Inc.2011 Focus Company Summary Inc.
2011 Focus Company Summary Inc.tonyji73
 
Clearworks - Customer Experience and Usability
Clearworks - Customer Experience and UsabilityClearworks - Customer Experience and Usability
Clearworks - Customer Experience and UsabilityInnovation Excellence
 
Business audiences insight
Business audiences insightBusiness audiences insight
Business audiences insightogilvy
 
Jill M. Powers Resume
Jill M. Powers ResumeJill M. Powers Resume
Jill M. Powers Resumejpowers1967
 
Branding methodology
Branding methodologyBranding methodology
Branding methodologyCarpediem_Blr
 
Next Capabilities Brief Fall 2010
Next Capabilities Brief Fall 2010Next Capabilities Brief Fall 2010
Next Capabilities Brief Fall 2010kristint
 
P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...
P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...
P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...ECR Community
 
Capabilities
CapabilitiesCapabilities
Capabilitiesmahollis
 

What's hot (16)

Tms credentails
Tms credentailsTms credentails
Tms credentails
 
Syed Hashmi
Syed HashmiSyed Hashmi
Syed Hashmi
 
Kolota Cm Capabilitities
Kolota Cm CapabilititiesKolota Cm Capabilitities
Kolota Cm Capabilitities
 
Synergy MarCom - Integrated Marketing Services
Synergy MarCom - Integrated Marketing ServicesSynergy MarCom - Integrated Marketing Services
Synergy MarCom - Integrated Marketing Services
 
infinite Field Marketing Service Brochure
infinite Field Marketing Service Brochure infinite Field Marketing Service Brochure
infinite Field Marketing Service Brochure
 
Business development with experianced manager
Business development with experianced managerBusiness development with experianced manager
Business development with experianced manager
 
Introduction to EquiBrand Consulting
Introduction to EquiBrand ConsultingIntroduction to EquiBrand Consulting
Introduction to EquiBrand Consulting
 
2011 Focus Company Summary Inc.
2011 Focus Company Summary Inc.2011 Focus Company Summary Inc.
2011 Focus Company Summary Inc.
 
Clearworks - Customer Experience and Usability
Clearworks - Customer Experience and UsabilityClearworks - Customer Experience and Usability
Clearworks - Customer Experience and Usability
 
Business audiences insight
Business audiences insightBusiness audiences insight
Business audiences insight
 
工業 設計
工業 設計工業 設計
工業 設計
 
Jill M. Powers Resume
Jill M. Powers ResumeJill M. Powers Resume
Jill M. Powers Resume
 
Branding methodology
Branding methodologyBranding methodology
Branding methodology
 
Next Capabilities Brief Fall 2010
Next Capabilities Brief Fall 2010Next Capabilities Brief Fall 2010
Next Capabilities Brief Fall 2010
 
P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...
P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...
P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...
 
Capabilities
CapabilitiesCapabilities
Capabilities
 

Viewers also liked

Viewers also liked (20)

Nimlok Capabilities
Nimlok CapabilitiesNimlok Capabilities
Nimlok Capabilities
 
El ombligo del mundo
El ombligo del mundoEl ombligo del mundo
El ombligo del mundo
 
Actividad De Aprendizaje No. 5
Actividad De Aprendizaje No. 5Actividad De Aprendizaje No. 5
Actividad De Aprendizaje No. 5
 
Competencias Docentes
Competencias DocentesCompetencias Docentes
Competencias Docentes
 
Tabladistancias
TabladistanciasTabladistancias
Tabladistancias
 
Constructivismo Eddras
Constructivismo EddrasConstructivismo Eddras
Constructivismo Eddras
 
Los cuatro acuerdos
Los cuatro acuerdosLos cuatro acuerdos
Los cuatro acuerdos
 
Problemas Del Comercio Electronico
Problemas Del Comercio ElectronicoProblemas Del Comercio Electronico
Problemas Del Comercio Electronico
 
Cashmore International Golf Design
Cashmore International Golf DesignCashmore International Golf Design
Cashmore International Golf Design
 
Electronic Resources to Go
Electronic Resources to GoElectronic Resources to Go
Electronic Resources to Go
 
Solomon Onlinepresentation
Solomon OnlinepresentationSolomon Onlinepresentation
Solomon Onlinepresentation
 
V Is A Student
V Is A StudentV Is A Student
V Is A Student
 
Apresentação Resultados 4 T08 E N G F I N A L ERRATA
Apresentação  Resultados 4 T08  E N G  F I N A L ERRATAApresentação  Resultados 4 T08  E N G  F I N A L ERRATA
Apresentação Resultados 4 T08 E N G F I N A L ERRATA
 
Clan Hack... El fin de BB
Clan Hack... El fin de BBClan Hack... El fin de BB
Clan Hack... El fin de BB
 
Taxonomia 5 H5
Taxonomia 5 H5Taxonomia 5 H5
Taxonomia 5 H5
 
Luisana CastañO
Luisana CastañOLuisana CastañO
Luisana CastañO
 
Friends
FriendsFriends
Friends
 
Fotos
FotosFotos
Fotos
 
Animation
AnimationAnimation
Animation
 
200917 Nr6 Rbs
200917 Nr6 Rbs200917 Nr6 Rbs
200917 Nr6 Rbs
 

Similar to Intrepid Capabilities A Two Page View

An Approach to Multichannel Retailing
An Approach to Multichannel RetailingAn Approach to Multichannel Retailing
An Approach to Multichannel RetailingRMM London
 
How to: Guide to Messaging Development
How to: Guide to Messaging DevelopmentHow to: Guide to Messaging Development
How to: Guide to Messaging DevelopmentClearworks
 
LatentView Overview
LatentView OverviewLatentView Overview
LatentView OverviewLatentView
 
David Snook Candidate Profile, 6 28 12
David Snook Candidate Profile, 6 28 12David Snook Candidate Profile, 6 28 12
David Snook Candidate Profile, 6 28 12davidsnook
 
Commerical Advantage Services Brochure
Commerical Advantage Services BrochureCommerical Advantage Services Brochure
Commerical Advantage Services BrochureAlexHewitt
 
Soq Qms Partners
Soq   Qms PartnersSoq   Qms Partners
Soq Qms Partnersjonleiman
 
Provident Case Study Final Uk
Provident Case Study Final UkProvident Case Study Final Uk
Provident Case Study Final UkCequity Solutions
 
Solutions for eCommerce industry.
Solutions for eCommerce industry.Solutions for eCommerce industry.
Solutions for eCommerce industry.Mindtree Ltd.
 
Abacus MA Presentation - Non MR Analytics
Abacus MA Presentation  - Non MR AnalyticsAbacus MA Presentation  - Non MR Analytics
Abacus MA Presentation - Non MR Analyticssurya_kiran2010
 
Nasscom Emergeout Frugal Marketing
Nasscom Emergeout Frugal MarketingNasscom Emergeout Frugal Marketing
Nasscom Emergeout Frugal MarketingPaul Writer
 
Avatar - Brief (English)
Avatar - Brief (English)Avatar - Brief (English)
Avatar - Brief (English)Miguel Bissone
 
Ebg Qualifications Info And Case Studies 7 12 12
Ebg Qualifications  Info And Case Studies 7 12 12Ebg Qualifications  Info And Case Studies 7 12 12
Ebg Qualifications Info And Case Studies 7 12 12valpeck
 
Proof Brochure
Proof BrochureProof Brochure
Proof BrochurePr00f
 
Zainul F Zainuddin
Zainul F ZainuddinZainul F Zainuddin
Zainul F Zainuddin3helix
 

Similar to Intrepid Capabilities A Two Page View (20)

An Approach to Multichannel Retailing
An Approach to Multichannel RetailingAn Approach to Multichannel Retailing
An Approach to Multichannel Retailing
 
How to: Guide to Messaging Development
How to: Guide to Messaging DevelopmentHow to: Guide to Messaging Development
How to: Guide to Messaging Development
 
LatentView Overview
LatentView OverviewLatentView Overview
LatentView Overview
 
David Snook Candidate Profile, 6 28 12
David Snook Candidate Profile, 6 28 12David Snook Candidate Profile, 6 28 12
David Snook Candidate Profile, 6 28 12
 
Commerical Advantage Services Brochure
Commerical Advantage Services BrochureCommerical Advantage Services Brochure
Commerical Advantage Services Brochure
 
Our value proposition
Our value propositionOur value proposition
Our value proposition
 
Soq Qms Partners
Soq   Qms PartnersSoq   Qms Partners
Soq Qms Partners
 
Brochure
BrochureBrochure
Brochure
 
Provident Case Study Final Uk
Provident Case Study Final UkProvident Case Study Final Uk
Provident Case Study Final Uk
 
Solutions for eCommerce industry.
Solutions for eCommerce industry.Solutions for eCommerce industry.
Solutions for eCommerce industry.
 
Abacus MA Presentation - Non MR Analytics
Abacus MA Presentation  - Non MR AnalyticsAbacus MA Presentation  - Non MR Analytics
Abacus MA Presentation - Non MR Analytics
 
Mx.Credentials Usa
Mx.Credentials UsaMx.Credentials Usa
Mx.Credentials Usa
 
E business
E businessE business
E business
 
Nasscom Emergeout Frugal Marketing
Nasscom Emergeout Frugal MarketingNasscom Emergeout Frugal Marketing
Nasscom Emergeout Frugal Marketing
 
Bp Case Study Final Uk
Bp Case Study Final UkBp Case Study Final Uk
Bp Case Study Final Uk
 
Avatar - Brief (English)
Avatar - Brief (English)Avatar - Brief (English)
Avatar - Brief (English)
 
Sigma Linked In Capabilities
Sigma Linked In CapabilitiesSigma Linked In Capabilities
Sigma Linked In Capabilities
 
Ebg Qualifications Info And Case Studies 7 12 12
Ebg Qualifications  Info And Case Studies 7 12 12Ebg Qualifications  Info And Case Studies 7 12 12
Ebg Qualifications Info And Case Studies 7 12 12
 
Proof Brochure
Proof BrochureProof Brochure
Proof Brochure
 
Zainul F Zainuddin
Zainul F ZainuddinZainul F Zainuddin
Zainul F Zainuddin
 

Recently uploaded

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 

Recently uploaded (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 

Intrepid Capabilities A Two Page View

  • 1. PROJECT EXPERTISE New Product development Customer Loyalty & Affinity measurement Customer and market segmentation OUR CAPABILITIES Employee studies Experience design and Scenario development Brand positioning and messaging ABOUT US Product optimization Customer needs analysis Campaign measurement Intrepid is about evidence based insight and innovation. Brand experience tracking Business Planning We use qualitative , quantitative and ethnographic research techniq ques together with analytics to Online insight community design management deliver and generate commercial outputs. SECTOR EXPERTISE Whether in the consumer or business space, our approaches use tools and techniques that deliver insight s IT: Software, Hardware, and innovation, not research reportage. Services Telecoms: Device, Network All of our teams are multi-skilled and we offer a fully integrated suite o skills and techniques to deliver of Media: Content, consistent insight across the whole research process Marketing Planning Education/Public Sector Established in 1998 Intrepid is an award winning research and consu 1998, award-winning ulting business that helps clients make Financial services Gaming better and more informed decisions. Our offices in London and Seattle have a profitable turnover of £4 e, Retail million and we undertake projects in the US and UK and from these tw bases manage large scale Global wo FMCG Studies. WHAT WE DO CLIENTS American Express Assoc. Online Publishers Citi Group Ci i G Dell Dixons Stores Group Plc Dunkin’ Donuts GE Money JWT Leo Burnett Microsoft MSN News International Nintendo O2 Royal Bank of Scotland Sainsbury Bank Somerfield Speedy Hire Plc Tesco Personal Finance T-Mobile Wunderman INTREPID LONDON 130 Westbourne Studios 242 Acklam Road London W10 5JJ E info@thinkintrepid.com T + 44 (O) 20 7524 7900 F + 44 (O) 20 7524 7901 INTREPID SEATTLE 124 NW Canal St Second Floor TECHNIQUES USED Seattle, WA 98107 E IntrepidUS@thinkintrepid.com T + 1 206 547 1588 F + 1 206 547 0773 QUALITATIVE | Depth Interviews Executive Interviews On-site Case st Interviews, Interviews, On site tudies, tudies Focus Groups, Workshops, Brain Groups Workshops storming; Innovation workshops; Customer Councils, Business plannin Facilitation, Think Tanks ng, www.thinkintrepid.com ETHNOGRAPHIC| Virtual ethnography; Participant observation, Consumer immersion, Photo essays, Digital MEMBERSHIPS diaries, Insight films, Technology Trials AAA, MRA, AMA, CMOR, QUANTITATIVE DATA COLLECTION | CAPI, CATI, CAWI, Face-to-Face, Po ostal AQR,MRS, RSS ANALYTICS | Full range of Multivariate analysis techniques, Conjoint, S Segmentation © 2008 Intrepid
  • 2. PROJECT EXPERTISE New Product development Customer Loyalty & Affinity measurement Customer and market segmentation OUR CAPABILITIES Employee studies Experience design and Scenario development Brand positioning and messaging WHY CHOOSE US Product optimization Customer needs analysis Campaign measurement Brand experience tracking We differ from other agencies in that we look for insight and inspira ation from a wide range of sources Business Planning because we know that understanding complex systems is never sim mple, requires lateral thinking Online insight community and solutions are rarely found in one place We know that true, com place. true mmercially useful insights are: design management •Rarely immediately apparent SECTOR EXPERTISE •Sometimes based only on a single, penetrating data point IT: Software, Hardware, Services •Often come from unusual sources Telecoms: Device, Network Media: Content, •Often discovered accidentally, where you would least expect Marketing Planning Education/Public Sector •They can be often rooted in observed anomalies Financial services •Rarely emerge from quantitative analysis Gaming Retail •NOT a number, a fact or a quote from a customer. FMCG •The future basis for competitive advantage Working in this way takes creativity, bravery and a flexible approach to exploring and solving business issues. CLIENTS American Express Assoc. Online Publishers Citi Group Ci i G HOW WE WORK Dell Dixons Stores Group Plc Dunkin’ Donuts GE Money JWT Leo Burnett Microsoft MSN News International Nintendo O2 Royal Bank of Scotland Sainsbury Bank Somerfield Speedy Hire Plc Tesco Personal Finance T-Mobile Wunderman INTREPID LONDON 130 Westbourne Studios 242 Acklam Road London W10 5JJ E info@thinkintrepid.com T + 44 (O) 20 7524 7900 F + 44 (O) 20 7524 7901 INTREPID SEATTLE 124 NW Canal St Second Floor AWARDS WE’VE WON Seattle, WA 98107 E IntrepidUS@thinkintrepid.com T + 1 206 547 1588 F + 1 206 547 0773 2008 M R S C on fe r e nc e : Best Newcomer, What Virtual W o orlds Tell Us, Intrepid US 2008 The Marketing Society Awards for Excellence: Cust o m e r I n s i g h t W i n n e r ( B 2 B ) O 2 www.thinkintrepid.com Corporate Advisory Council 2006 M a r k etin g R es e a r c h Aw a r d s : B e s t u s e o f R e s e a r c h f o r C u s t o m e r I n s i g h t : O 2 3 G MEMBERSHIPS Technology Trial (J O INT WINNER ) AAA, MRA, AMA, CMOR, 2006 M a r k etin g R es e a r c h Aw a r d s : Clerical Medical Cust o m e r a n d P a r t n e r E x p e r i e n c e t AQR,MRS, RSS P r o g r a m (J O I N T W I N N E R ) 2006 M a r k etin g R es e a r c h Aw a r d s : R e s e a r c h i n t h e F i n a n cial Services Sector: Clerical © 2008 Intrepid Medical Customer and Partner Experience Program m