PROJECT EXPERTISE
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PROJECT EXPERTISE
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Intrepid Capabilities A Two Page View

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In a nutshell...what we do

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Transcript of "Intrepid Capabilities A Two Page View"

  1. 1. PROJECT EXPERTISE New Product development Customer Loyalty & Affinity measurement Customer and market segmentation OUR CAPABILITIES Employee studies Experience design and Scenario development Brand positioning and messaging ABOUT US Product optimization Customer needs analysis Campaign measurement Intrepid is about evidence based insight and innovation. Brand experience tracking Business Planning We use qualitative , quantitative and ethnographic research techniq ques together with analytics to Online insight community design management deliver and generate commercial outputs. SECTOR EXPERTISE Whether in the consumer or business space, our approaches use tools and techniques that deliver insight s IT: Software, Hardware, and innovation, not research reportage. Services Telecoms: Device, Network All of our teams are multi-skilled and we offer a fully integrated suite o skills and techniques to deliver of Media: Content, consistent insight across the whole research process Marketing Planning Education/Public Sector Established in 1998 Intrepid is an award winning research and consu 1998, award-winning ulting business that helps clients make Financial services Gaming better and more informed decisions. Our offices in London and Seattle have a profitable turnover of £4 e, Retail million and we undertake projects in the US and UK and from these tw bases manage large scale Global wo FMCG Studies. WHAT WE DO CLIENTS American Express Assoc. Online Publishers Citi Group Ci i G Dell Dixons Stores Group Plc Dunkin’ Donuts GE Money JWT Leo Burnett Microsoft MSN News International Nintendo O2 Royal Bank of Scotland Sainsbury Bank Somerfield Speedy Hire Plc Tesco Personal Finance T-Mobile Wunderman INTREPID LONDON 130 Westbourne Studios 242 Acklam Road London W10 5JJ E info@thinkintrepid.com T + 44 (O) 20 7524 7900 F + 44 (O) 20 7524 7901 INTREPID SEATTLE 124 NW Canal St Second Floor TECHNIQUES USED Seattle, WA 98107 E IntrepidUS@thinkintrepid.com T + 1 206 547 1588 F + 1 206 547 0773 QUALITATIVE | Depth Interviews Executive Interviews On-site Case st Interviews, Interviews, On site tudies, tudies Focus Groups, Workshops, Brain Groups Workshops storming; Innovation workshops; Customer Councils, Business plannin Facilitation, Think Tanks ng, www.thinkintrepid.com ETHNOGRAPHIC| Virtual ethnography; Participant observation, Consumer immersion, Photo essays, Digital MEMBERSHIPS diaries, Insight films, Technology Trials AAA, MRA, AMA, CMOR, QUANTITATIVE DATA COLLECTION | CAPI, CATI, CAWI, Face-to-Face, Po ostal AQR,MRS, RSS ANALYTICS | Full range of Multivariate analysis techniques, Conjoint, S Segmentation © 2008 Intrepid
  2. 2. PROJECT EXPERTISE New Product development Customer Loyalty & Affinity measurement Customer and market segmentation OUR CAPABILITIES Employee studies Experience design and Scenario development Brand positioning and messaging WHY CHOOSE US Product optimization Customer needs analysis Campaign measurement Brand experience tracking We differ from other agencies in that we look for insight and inspira ation from a wide range of sources Business Planning because we know that understanding complex systems is never sim mple, requires lateral thinking Online insight community and solutions are rarely found in one place We know that true, com place. true mmercially useful insights are: design management •Rarely immediately apparent SECTOR EXPERTISE •Sometimes based only on a single, penetrating data point IT: Software, Hardware, Services •Often come from unusual sources Telecoms: Device, Network Media: Content, •Often discovered accidentally, where you would least expect Marketing Planning Education/Public Sector •They can be often rooted in observed anomalies Financial services •Rarely emerge from quantitative analysis Gaming Retail •NOT a number, a fact or a quote from a customer. FMCG •The future basis for competitive advantage Working in this way takes creativity, bravery and a flexible approach to exploring and solving business issues. CLIENTS American Express Assoc. Online Publishers Citi Group Ci i G HOW WE WORK Dell Dixons Stores Group Plc Dunkin’ Donuts GE Money JWT Leo Burnett Microsoft MSN News International Nintendo O2 Royal Bank of Scotland Sainsbury Bank Somerfield Speedy Hire Plc Tesco Personal Finance T-Mobile Wunderman INTREPID LONDON 130 Westbourne Studios 242 Acklam Road London W10 5JJ E info@thinkintrepid.com T + 44 (O) 20 7524 7900 F + 44 (O) 20 7524 7901 INTREPID SEATTLE 124 NW Canal St Second Floor AWARDS WE’VE WON Seattle, WA 98107 E IntrepidUS@thinkintrepid.com T + 1 206 547 1588 F + 1 206 547 0773 2008 M R S C on fe r e nc e : Best Newcomer, What Virtual W o orlds Tell Us, Intrepid US 2008 The Marketing Society Awards for Excellence: Cust o m e r I n s i g h t W i n n e r ( B 2 B ) O 2 www.thinkintrepid.com Corporate Advisory Council 2006 M a r k etin g R es e a r c h Aw a r d s : B e s t u s e o f R e s e a r c h f o r C u s t o m e r I n s i g h t : O 2 3 G MEMBERSHIPS Technology Trial (J O INT WINNER ) AAA, MRA, AMA, CMOR, 2006 M a r k etin g R es e a r c h Aw a r d s : Clerical Medical Cust o m e r a n d P a r t n e r E x p e r i e n c e t AQR,MRS, RSS P r o g r a m (J O I N T W I N N E R ) 2006 M a r k etin g R es e a r c h Aw a r d s : R e s e a r c h i n t h e F i n a n cial Services Sector: Clerical © 2008 Intrepid Medical Customer and Partner Experience Program m

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