#GiftARecharge
Campaign
@FreeCharge
Aim
To engage audience on the twitter handle of
FreeCharge.com on the occasion of Diwali
#GiftARecharge
Execution
• #GiftARecharge contest was live for 3 hours
with 4 winners and trended for 5 hours.
Impact
• #GiftARecharge trended in India for 5 hours.
• Followers increased – 150+
• Creative and massive engagement throu...
Became Top Trend in India
Delhi

Mumbai

India

Bangalore
Tweet Count
• Overall tweet count including freecharge’s
hashtag & @freecharge – 2,812
• Tweet count with freecharge’s has...
FreeCharge’s Exposure
• Overall Exposure including @freecharge and
Freecharge’s hashtag – 5,236,483
• Exposure with @freec...
Tweets’ Screenshot
Exposure’s screenshot
Thank you
Team Viralcurry
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#GiftARecharge campaign by Viralcurry

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To engage audience on the twitter handle of FreeCharge.com on the occasion of Diwali

Published in: Marketing
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#GiftARecharge campaign by Viralcurry

  1. 1. #GiftARecharge Campaign @FreeCharge
  2. 2. Aim To engage audience on the twitter handle of FreeCharge.com on the occasion of Diwali #GiftARecharge
  3. 3. Execution • #GiftARecharge contest was live for 3 hours with 4 winners and trended for 5 hours.
  4. 4. Impact • #GiftARecharge trended in India for 5 hours. • Followers increased – 150+ • Creative and massive engagement through tweets related to Gifting, Mobile Recharge and festival fever.
  5. 5. Became Top Trend in India Delhi Mumbai India Bangalore
  6. 6. Tweet Count • Overall tweet count including freecharge’s hashtag & @freecharge – 2,812 • Tweet count with freecharge’s hashtag - 2,785 • Overall Activity- 5,597
  7. 7. FreeCharge’s Exposure • Overall Exposure including @freecharge and Freecharge’s hashtag – 5,236,483 • Exposure with @freecharge – 2,540,874 • Exposure with Freecharge’s hashtag 2,695,609
  8. 8. Tweets’ Screenshot
  9. 9. Exposure’s screenshot
  10. 10. Thank you Team Viralcurry
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