Source: Gregg, M. (2006) Feeling ordinary: blogging as conversational scholarship. Continuum, 20 (2), 147-160.
Keep it accessible in terms of language, length, tone and contentSource: HaraldWeinreich, HartmutObendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.
on an average web page
(593 words) users only
stay long enough to read
up to 28%
for the web is
Source: Harald Weinreich et al. (2008) “Not Quite the Average: An Empirical Study of Web Use,” ACM Transactions on the Web, vol. 2, no. 1 (Feb)
writing for yourself
writing for an audience
“Most people give up on doing something
new after one or two tries, but normally, six
iterations of making something is enough to
get you 90% of the way to understanding
what it is, and how you want to make it.”
Matt Locke, test.org.uk