Strategy

750 views
670 views

Published on

Strategy

  1. 1. What Is Strategy?
  2. 2. memorize this
  3. 3. hey! who’s that?
  4. 4. hey! what the hell are you doing?
  5. 5. That’s yourplace!
  6. 6. “Strategy is a big-complicated thing and anysingle definition could be suicidal.”
  7. 7. To understand the meaning behind this most used andeven more misused word, one needs to understand thefive meanings of strategy.The lesser known 5 P’s
  8. 8. To understand the meaning behind this most used andeven more misused word, one needs to understand thefive meanings of strategy.The lesser known 5 P’sThe lesser known 5 P’s
  9. 9. Five different ways oflooking at meaning ofstrategy
  10. 10. Plan Strategy is a plan of action into future, telling us where we are currently,where do we have to go and what actions in a particular order we have totake to reach there.
  11. 11. Strategy is a pattern, a sort of consistency in the behavior over time.PatternWhat isit?I don’t know – itjust fell out of mybum.
  12. 12. Both are valid definitionsorganizations make plans for futureand they also evolve patterns out of their pastOne can be called intended strategy and the other realized strategy.
  13. 13. Both are valid definitionsorganizations make plans for futureand they also evolve patterns out of their pastOne can be called intended strategy and the other realized strategy.
  14. 14. Both are valid definitionsorganizations make plans for futureand they also evolve patterns out of their pastOne can be called intended strategy and the other realized strategy.
  15. 15. Both are valid definitionsorganizations make plans for futureand they also evolve patterns out of their pastOne can be called intended strategy and the other realized strategy.This will begreat.This wasgreat.
  16. 16. Both are valid definitionsorganizations make plans for futureand they also evolve patterns out of their pastOne can be called intended strategy and the other realized strategy.This will begreat.This wasgreat.Ideally a mix is followed. Some thinking ahead and some on the way learning-and-adaptations.
  17. 17. One’s strategy mix should depend upon one’s ability to predict unexpected events…Oh so, there’ll be floods on28th.Our office is on ground floorLet’s move to top floor!
  18. 18. One’s strategy mix should depend upon one’s ability to predict unexpected events……and need to react to unexpected events.Oh so, there might be floodson 28th.Our office is on top floorSo floods don’t matter!
  19. 19. One’s strategy mix should depend upon one’s ability to predict unexpected events……and need to react to unexpected events.One extreme means no learning…Rigid StrategyKeep doing the same old tried buttested things!
  20. 20. One’s strategy mix should depend upon one’s ability to predict unexpected events……and need to react to unexpected events.One extreme means no learning……other means no control.No StrategyBusiness is a fun chemistry lab, butthings explode at times!
  21. 21. One’s strategy mix should depend upon one’s ability to predict unexpected events……and need to react to unexpected events.One extreme means no learning……other means no control.To put it differently, it should depend upon how much does one want to learn on theway and how much control does one wants to exercise.
  22. 22. Another way of looking at strategy is thinking of it as a position of someadvantage. It’s about creation of a valuable and unique position.‘Position’ is downward and outward looking.Position
  23. 23. Perspective is a organization’sfundamental way of doing things,like, the McDonald’s way, the Tataway or the Google way.It can be seen as a set of values,priorities, beliefs, behaviors,attitudes, actions and responses.‘Perspective’ is upward and inwardlooking.Perspective Delight customersInvest in R&DEntrepreneurial cultureFastCost cuttingSocial responsibility
  24. 24. Again, both are valid definitions and a mix of both is required.
  25. 25. Changing of position within a perspective may be easy…Change Within Perspective
  26. 26. Changing of position within a perspective may be easy……whereas changing position while trying to maintain perspective is notChange Outside Perspective
  27. 27. Changing of position within a perspective may be easy……whereas changing position while trying to maintain perspective is notGoogle launching a printed directory is still imaginable…Google Printed Directory
  28. 28. Changing of position within a perspective may be easy……whereas changing position while trying to maintain perspective is notGoogle launching a printed directory is still imaginable……but imagine Google launching a restaurant!Google Restaurant
  29. 29. Ploy is a specific trick intended to outwit an opponent orcompetitor.Its like playing mind games to confuse the competitor.A company might buy land to give the impression that it intends toexpand its capacity, in order to discourage a competitor frombuilding a new plantPloy
  30. 30. to strategize or not to strategize?
  31. 31. “Strategy sets direction”On one hand we know the path required to reach from one point toanother.
  32. 32. “Strategy sets direction”On one hand we know the path required to reach from one point toanother.On other hand it turns us blind to the unpredicted dangers on the path.
  33. 33. “Strategy focuses effort”On one hand strategy helps infocusing everyone’s effort to thesame direction.
  34. 34. “Strategy focuses effort”On one hand strategy helps infocusing everyone’s effort to thesame direction.On other hand “Groupthink” arisesand opportunities and threats mayget unnoticed.
  35. 35. “Strategy defines the organization”On one hand strategy provides a sharp and single meaning to organization.
  36. 36. “Strategy defines the organization”Uhhh! So whatexactly rest ofthe papers onthe table do?On one hand strategy provides a sharp and single meaning to organization.On other hand that sharp and single meaning could be too simple that richcomplexity may get lost.
  37. 37. “Strategy provides consistency”On one hand strategy reducesambiguity and brings consistency inaction and results.
  38. 38. “Strategy provides consistency”On one hand strategy reducesambiguity and brings consistency inaction and results.On other hand it curbs creativityand perfection over time.
  39. 39. To understandwhen and when not to strategize,how much and how less to strategizeandhow and how not to strategizeis the key.
  40. 40. www.thoughtcommons.com

×