i am
Research Executive, Territory Manager, Area Manager, Chilled Dairy Manager,                              Regional Manager
Sessional Criteria1.   Attendance (0.5*lectures)     8 marks2.   Quizzes (2.5*2)               5 marks3.   Class participa...
Branding Defined  A brand is name, term, sign, symbol ,    design or a combination of themintended to identify goods & ser...
Why brand?
differentiation
clarity
loyalty
What is a brand?
a good brand elicits thoughts…  a great brand elicits feelings.
Emotional relationships are stronger than logical relationships. Customers grant moreloyalty and leniency to brands that t...
Next Week
What’s Brand ???
Branding Challenges     &Opportunities
Savvy Consumers        Education Level Media & Information availability Awareness level about health &            hygiene
Complex Brand Families
Media Fragmentation    Increased Media Choices   Traditional vs. Digital Media    Consumer attention span
Increased Competition
Increased Costs                 InflationMaintaining Price Points Becoming Difficult      Consumer Purchasing Power
Mirza Shakeel
1) Consumer disposition funnel2) Definition of quality (Perceived Quality)ADDITIONAL DISCUSSIONS
Lecture 1&2   introduction
Lecture 1&2   introduction
Lecture 1&2   introduction
Lecture 1&2   introduction
Lecture 1&2   introduction
Lecture 1&2   introduction
Lecture 1&2   introduction
Lecture 1&2   introduction
Lecture 1&2   introduction
Lecture 1&2   introduction
Lecture 1&2   introduction
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Lecture 1&2 introduction

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Lecture 1&2 introduction

  1. 1. i am
  2. 2. Research Executive, Territory Manager, Area Manager, Chilled Dairy Manager, Regional Manager
  3. 3. Sessional Criteria1. Attendance (0.5*lectures) 8 marks2. Quizzes (2.5*2) 5 marks3. Class participation 5 marks4. Final Report & Presentation 7 marks Total 25 marks
  4. 4. Branding Defined A brand is name, term, sign, symbol , design or a combination of themintended to identify goods & services of one seller or a group of sellers & to differentiate from those of the competition
  5. 5. Why brand?
  6. 6. differentiation
  7. 7. clarity
  8. 8. loyalty
  9. 9. What is a brand?
  10. 10. a good brand elicits thoughts… a great brand elicits feelings.
  11. 11. Emotional relationships are stronger than logical relationships. Customers grant moreloyalty and leniency to brands that they hold a personal relationship with.
  12. 12. Next Week
  13. 13. What’s Brand ???
  14. 14. Branding Challenges &Opportunities
  15. 15. Savvy Consumers Education Level Media & Information availability Awareness level about health & hygiene
  16. 16. Complex Brand Families
  17. 17. Media Fragmentation Increased Media Choices Traditional vs. Digital Media Consumer attention span
  18. 18. Increased Competition
  19. 19. Increased Costs InflationMaintaining Price Points Becoming Difficult Consumer Purchasing Power
  20. 20. Mirza Shakeel
  21. 21. 1) Consumer disposition funnel2) Definition of quality (Perceived Quality)ADDITIONAL DISCUSSIONS

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