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Lecture 1 introduction (part1)

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Lecture-1 Dated: 22-4-2012

Lecture-1 Dated: 22-4-2012

Published in: Health & Medicine, Business
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  • 1. Sessional Criteria1. Attendance (0.5*lectures) 8 marks2. Quizzes (2.5*2) 5 marks3. Class participation 5 marks4. Final Report & Presentation 7 marks Total 25 marks
  • 2. Branding Defined A brand is name, term, sign, symbol , design or a combination of themintended to identify goods & services of one seller or a group of sellers & to differentiate from those of the competition
  • 3. Why brand?
  • 4. differentiation
  • 5. clarity
  • 6. loyalty
  • 7. What is a brand?
  • 8. a good brand elicits thoughts… a great brand elicits feelings.
  • 9. Emotional relationships are stronger than logical relationships. Customers grant moreloyalty and leniency to brands that they hold a personal relationship with.

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