Librarian's challenge to publishers
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Librarian's challenge to publishers

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  • [2 minutes 40 seconds]As we’ve heard from Agnes, the learner is mobile.Our aim is to be where the students are, across all platforms.
  • Around 70%of our 250 000 students remain in work while studying.Up to 44 per cent of our UK student population starts undergraduate study without the entry qualifications they would need at a conventional university.http://www8.open.ac.uk/about/main/the-ou-explained/facts-and-figuresHave you heard of Ranganathan’s five laws of Library Science?Books are for use. Every reader his or her book. Every book its reader. Save the time of the reader. The Library is a growing organism. It still applies todayWeb resources are for use. Every user his or her web resource. Every web resource its user. Save the time of the user. The Web is a growing organism.
  • A student is on a trip to London and decides to make use of their travel time to study.They’ve logged in to the VLE, and looked up an article/ebook they’re required to read. They go from the VLE to the library website….
  • 66.5% of Edinburgh University students surveyed own a smartphone. This is an increase of 17.3% from the IS survey in March 2010.89% rate searching library databases on a mobile as “Very useful” or “Generally useful”.
  • …..and search for the article/ebook.They’ve found a link to the article/e-book, so they click on it….now what?Do they connect seamlessly, or….
  • Make authentication easy – allow users to sign in through their usual institutional log-in method.
  • How does the student know that?And why can’t they use their institutional login to access the content?
  • Supposing the authentication works and they’re successfully directed to the full text of the article or e-book,then what do they see? Provide resources in formats that will reflow to fit different screen sizes, and accessible format so that text to speech software can be used by all. PDF, HTML or ePub?Culture of instant gratification - I’m used to being able to access what I want without delay – music, answers and now books…Make it easy to share, annotate and save a link or article to read later.
  • What happens when I lose my connection? Can I keep reading what I’ve found so far?
  • According to Ofcom’s 2010 Communications Market Report, in the UK91% of households have mobile connections, there are129 mobile connections per head of population29% of respondents use a mobile handset to access the internet AT HOMENearly a quarter of adults (23 per cent) accessed content or sent emails on their mobile phones.Among 15-24s this rises to 45 per cent.http://stakeholders.ofcom.org.uk/binaries/research/cmr/753567/icmr/ICMR_2010.pdf

Librarian's challenge to publishers Librarian's challenge to publishers Presentation Transcript

  • The Librarian’s Challenge
    Evolving content delivery for mobile learners, 7th March 2010
  • Our vision
    http://www.youtube.com/watch?gl=GB&v=KI60v6L_2mI
    Keren Mills
    2
  • Save the time of the reader
    3
    Keren Mills
  • I want to study anywhere
    http://www.flickr.com/photos/joi/723917454/
    4
  • Keren Mills
    5
    89%
    http://lorrainepaterson.wordpress.com/2010/12/15/mobile-library-survey-report/
  • Keren Mills
    6
  • Keren Mills
    7
  • …but we have an app
    Keren Mills
    8
    Articles R Us
    Articles R Us
  • Can I access content on the go?
    http://www.flickr.com/photos/grumbler/400238259/
    9
  • Uh-oh a tunnel!
    http://www.geograph.org.uk/photo/1799739
    Keren Mills
    10
  • Apple is not the only fruit
    Keren Mills
    11
    http://www.asymco.com/2011/02/08/android-and-iphone-conquistadors-or-pioneers/
  • Website or App?
    Mobile website
    Cross platform
    Lower development requirements (staff knowledge, time)
    Limited access to device hardware (location, not camera)
    Easy to find
    In your control
    Can be linked
    Mobile app
    Platform specific
    High development requirements
    Access to device hardware (camera, location)
    Inherently personal
    Dependent on App store
    May be regulated by App store owner
    Limited memory on device
    Keren Mills
    12
  • Thank you
    Keren Mills
    13
  • Keren Mills
    14
    http://www.libsuccess.org/index.php?title=M-Libraries#Publishers_offering_databases_for_mobile_devices