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Z Gate Agency Presentation 2011
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Z Gate Agency Presentation 2011 Presentation Transcript

  • 1. Z Gate
    Communication agency
    < 2011 >
  • 2. Contents
    Who are we?
    The world is talking
    WhyPR?
    Portfolio
    Projects
    Contact details
    ‹#›
  • 3. Who are we?
  • 4. Mission
    Z Gate is a communication agency – an external consultant
    Dedicated to deliver tailored communication and consulting services
    We create an exclusive mix of innovative approach and good practices
    We consistently follow our founding principles
    ‹#›
  • 5. Principles
    The path to our success is founded on the principles we are devoted to
    we have a passion for creativity
    we prize quality
    we believe in honesty and in open mindedness
    we build trust
    we value our employees
    we respect individuals and their differences
    we are in a state of continuous learning and progress
    ‹#›
  • 6. Services
    Developing long term partnerships and comprehensive strategies or separate projects in accordance to the needs and requirements of each client
    Wide range of communication services that are flexible and tailor made, supporting the goals of our clients
    Consulting services
    ‹#›
  • 7. Communication Services
    PR
    Corporate Social Responsibility (CSR)
    Corporate identity
    Internal communication
    B2B and B2C
    Social media
    Internet solutions
    Event management
    Media training
    ‹#›
  • 8. Business Solutions
    Direct business solutions
    Marketing
    Business optimization
    Etiquette and protocol consulting
    ‹#›
  • 9. Team
    Z Gate team consists of experts in PR, marketing and communication field
    Each of them
    Has specialized in a certain field
    Passes additional trainings and participates in international workshops and courses
    ‹#›
  • 10. The world is talking
  • 11. The World Needs to Talk
    The globalization sets the need for sharing information
    The development of new technologies leads to a sky rocketing increase of the communication tools
    11
  • 12. Communication Changes
    The basic principle of communication – sending and receiving of information – are out of date
    Sending of messages is no more one-way action
    12
  • 13. Media Changes
    It gets more difficult to send the message to the end public via the ocean of information
    The end consumer prefers the interactive form of communication
    The need of someone to control and direct the message is vivid
    13
  • 14. whypr?
  • 15. PRcontributes for
    the positive management
    of the public image and reputation
    of persons, products,
    services or organizations
    15
  • 16. PR Provides Opportunities
    Creating trust
    Customers are inclined to trust third parties which are not “biased”
    Media publications are more trustworthy than advertising
    PR contributes for ensuring support and spreading the news
    It is key in ‘saving’ the image from bad publicity
    Media
    Wide range of coverage
    ‘Snowball’ effect
    Creates identity
    Instrument for image building
    Provides direct access to the target public
    16
  • 17. portfolio
  • 18. Our Clients /1
    18
  • 19. Our Clients /2
    19
  • 20. Projects
  • 21. Corporate PR
    Client:GLOBUL
    Project:Visionary Forum by GLOBUL
    1st edition – Infolust – Jan. 2007
    2nd edition – Lost in Translation – June 2007
    Goals and activities:
    Presenting the CEO of GLOBULand company’s position on present issues
    Direct contact with key stakeholders (both from the business and the media)
    Idea generating
    21
  • 22. Corporate Identity
    Client:ITD Group
    Project:corporate identity
    Time frame:Nov. 2010
    Goals and activities:
    Designing a logo system
    Design, preprint and print of business cards and address labels
    Design of a letter head
    22
  • 23. Crisis PR
    Client: Е.ОN Bulgaria
    Time frame:Oct. 2007– May 2008
    Goals and activities:
    Neutralizing the negative publications
    Developing stable relationship with media
    Sending messages and controlling the information flow
    Reliable and apt reaction
    Setting the basis for further development of the positive image
    23
  • 24. Product PR
    Client:NIVEA
    Project: Presenting the new sun care products
    Time frame:May – Sept. 2010
    Goals and activities:
    Presenting the new sun care products
    Developing press releases for four new products
    Developing additional information about sun protection
    Direct mail with information and products was sent to the media
    Organizing two interviews
    24
  • 25. Product PR
    Client:Domain Marash
    Project: presenting the new white wines
    Time frame:Feb. – April 2011
    Goals and activities:
    Developing a marketing strategy about the new white wine’s brand
    Developing and implementing a non-formal research
    Writing and issuing press releases and additional information
    Informational support during the participation of Domain Marash at the Vinaria International Exhibition of Vine-Growing and Wine Producing 2011
    25
  • 26. Website
    Client:ITD Group
    Project: Company website
    Time frame:Dec. 2009 – present
    Goals and activities:
    Developing of a company website
    Structure, design, content
    Buying the copy right of the photos
    Maintenance
    Publishing of updated information
    Bulgarian and English version
    26
  • 27. Social Media
    Client:Via Rilka
    Project: Via Rilka business page onFacebook
    Time frame: 27 July 2010 – present
    Goals and activities:
    Project management
    Launch of the business page onFacebook
    Attracting followers
    Information update
    27
  • 28. Event Management
    Client:Bramac
    Project: Opening of a new factory and celebrating 10 years on the Bulgarian market
    Date: 5 Aug. 2008
    Goals and activities:
    Organizing and managing the event
    Organizing a press conference
    Media relations
    Writing and providing a press release and additional information
    28
  • 29. Media Training
    Client:Domain Marash
    Project: Media Training
    Time frame:Jan. 2011
    Goals and activities:
    Developing and holding a training for the C-level management
    General lecture about media
    Techniques for giving interviews
    Practical part
    29
  • 30. Contact details
  • 31. 31
  • 32. THANK YOU!
    32