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Z Gate Agency Presentation 2011
 

Z Gate Agency Presentation 2011

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    Z Gate Agency Presentation 2011 Z Gate Agency Presentation 2011 Presentation Transcript

    • Z Gate
      Communication agency
      < 2011 >
    • Contents
      Who are we?
      The world is talking
      WhyPR?
      Portfolio
      Projects
      Contact details
      ‹#›
    • Who are we?
    • Mission
      Z Gate is a communication agency – an external consultant
      Dedicated to deliver tailored communication and consulting services
      We create an exclusive mix of innovative approach and good practices
      We consistently follow our founding principles
      ‹#›
    • Principles
      The path to our success is founded on the principles we are devoted to
      we have a passion for creativity
      we prize quality
      we believe in honesty and in open mindedness
      we build trust
      we value our employees
      we respect individuals and their differences
      we are in a state of continuous learning and progress
      ‹#›
    • Services
      Developing long term partnerships and comprehensive strategies or separate projects in accordance to the needs and requirements of each client
      Wide range of communication services that are flexible and tailor made, supporting the goals of our clients
      Consulting services
      ‹#›
    • Communication Services
      PR
      Corporate Social Responsibility (CSR)
      Corporate identity
      Internal communication
      B2B and B2C
      Social media
      Internet solutions
      Event management
      Media training
      ‹#›
    • Business Solutions
      Direct business solutions
      Marketing
      Business optimization
      Etiquette and protocol consulting
      ‹#›
    • Team
      Z Gate team consists of experts in PR, marketing and communication field
      Each of them
      Has specialized in a certain field
      Passes additional trainings and participates in international workshops and courses
      ‹#›
    • The world is talking
    • The World Needs to Talk
      The globalization sets the need for sharing information
      The development of new technologies leads to a sky rocketing increase of the communication tools
      11
    • Communication Changes
      The basic principle of communication – sending and receiving of information – are out of date
      Sending of messages is no more one-way action
      12
    • Media Changes
      It gets more difficult to send the message to the end public via the ocean of information
      The end consumer prefers the interactive form of communication
      The need of someone to control and direct the message is vivid
      13
    • whypr?
    • PRcontributes for
      the positive management
      of the public image and reputation
      of persons, products,
      services or organizations
      15
    • PR Provides Opportunities
      Creating trust
      Customers are inclined to trust third parties which are not “biased”
      Media publications are more trustworthy than advertising
      PR contributes for ensuring support and spreading the news
      It is key in ‘saving’ the image from bad publicity
      Media
      Wide range of coverage
      ‘Snowball’ effect
      Creates identity
      Instrument for image building
      Provides direct access to the target public
      16
    • portfolio
    • Our Clients /1
      18
    • Our Clients /2
      19
    • Projects
    • Corporate PR
      Client:GLOBUL
      Project:Visionary Forum by GLOBUL
      1st edition – Infolust – Jan. 2007
      2nd edition – Lost in Translation – June 2007
      Goals and activities:
      Presenting the CEO of GLOBULand company’s position on present issues
      Direct contact with key stakeholders (both from the business and the media)
      Idea generating
      21
    • Corporate Identity
      Client:ITD Group
      Project:corporate identity
      Time frame:Nov. 2010
      Goals and activities:
      Designing a logo system
      Design, preprint and print of business cards and address labels
      Design of a letter head
      22
    • Crisis PR
      Client: Е.ОN Bulgaria
      Time frame:Oct. 2007– May 2008
      Goals and activities:
      Neutralizing the negative publications
      Developing stable relationship with media
      Sending messages and controlling the information flow
      Reliable and apt reaction
      Setting the basis for further development of the positive image
      23
    • Product PR
      Client:NIVEA
      Project: Presenting the new sun care products
      Time frame:May – Sept. 2010
      Goals and activities:
      Presenting the new sun care products
      Developing press releases for four new products
      Developing additional information about sun protection
      Direct mail with information and products was sent to the media
      Organizing two interviews
      24
    • Product PR
      Client:Domain Marash
      Project: presenting the new white wines
      Time frame:Feb. – April 2011
      Goals and activities:
      Developing a marketing strategy about the new white wine’s brand
      Developing and implementing a non-formal research
      Writing and issuing press releases and additional information
      Informational support during the participation of Domain Marash at the Vinaria International Exhibition of Vine-Growing and Wine Producing 2011
      25
    • Website
      Client:ITD Group
      Project: Company website
      Time frame:Dec. 2009 – present
      Goals and activities:
      Developing of a company website
      Structure, design, content
      Buying the copy right of the photos
      Maintenance
      Publishing of updated information
      Bulgarian and English version
      26
    • Social Media
      Client:Via Rilka
      Project: Via Rilka business page onFacebook
      Time frame: 27 July 2010 – present
      Goals and activities:
      Project management
      Launch of the business page onFacebook
      Attracting followers
      Information update
      27
    • Event Management
      Client:Bramac
      Project: Opening of a new factory and celebrating 10 years on the Bulgarian market
      Date: 5 Aug. 2008
      Goals and activities:
      Organizing and managing the event
      Organizing a press conference
      Media relations
      Writing and providing a press release and additional information
      28
    • Media Training
      Client:Domain Marash
      Project: Media Training
      Time frame:Jan. 2011
      Goals and activities:
      Developing and holding a training for the C-level management
      General lecture about media
      Techniques for giving interviews
      Practical part
      29
    • Contact details
    • 31
    • THANK YOU!
      32