Z Gate Agency Presentation 2011


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Z Gate Agency Presentation 2011

  1. 1. Z Gate<br />Communication agency<br />< 2011 ><br />
  2. 2. Contents<br />Who are we?<br />The world is talking<br />WhyPR?<br />Portfolio<br />Projects<br />Contact details<br />‹#›<br />
  3. 3. Who are we?<br />
  4. 4. Mission<br />Z Gate is a communication agency – an external consultant<br />Dedicated to deliver tailored communication and consulting services<br />We create an exclusive mix of innovative approach and good practices<br />We consistently follow our founding principles<br />‹#›<br />
  5. 5. Principles<br />The path to our success is founded on the principles we are devoted to<br />we have a passion for creativity<br />we prize quality <br />we believe in honesty and in open mindedness<br />we build trust<br />we value our employees <br />we respect individuals and their differences<br />we are in a state of continuous learning and progress<br />‹#›<br />
  6. 6. Services<br />Developing long term partnerships and comprehensive strategies or separate projects in accordance to the needs and requirements of each client<br />Wide range of communication services that are flexible and tailor made, supporting the goals of our clients<br />Consulting services<br />‹#›<br />
  7. 7. Communication Services<br />PR<br />Corporate Social Responsibility (CSR)<br />Corporate identity<br />Internal communication<br />B2B and B2C<br />Social media<br />Internet solutions<br />Event management<br />Media training<br />‹#›<br />
  8. 8. Business Solutions<br />Direct business solutions<br />Marketing<br />Business optimization<br />Etiquette and protocol consulting<br />‹#›<br />
  9. 9. Team<br />Z Gate team consists of experts in PR, marketing and communication field<br />Each of them<br />Has specialized in a certain field<br />Passes additional trainings and participates in international workshops and courses<br />‹#›<br />
  10. 10. The world is talking<br />
  11. 11. The World Needs to Talk<br />The globalization sets the need for sharing information<br />The development of new technologies leads to a sky rocketing increase of the communication tools<br />11<br />
  12. 12. Communication Changes<br />The basic principle of communication – sending and receiving of information – are out of date<br />Sending of messages is no more one-way action<br />12<br />
  13. 13. Media Changes<br />It gets more difficult to send the message to the end public via the ocean of information<br />The end consumer prefers the interactive form of communication <br />The need of someone to control and direct the message is vivid<br />13<br />
  14. 14. whypr?<br />
  15. 15. PRcontributes for <br />the positive management <br />of the public image and reputation<br />of persons, products, <br />services or organizations<br />15<br />
  16. 16. PR Provides Opportunities<br />Creating trust<br />Customers are inclined to trust third parties which are not “biased” <br />Media publications are more trustworthy than advertising <br />PR contributes for ensuring support and spreading the news<br />It is key in ‘saving’ the image from bad publicity <br />Media <br />Wide range of coverage<br />‘Snowball’ effect<br />Creates identity<br />Instrument for image building<br />Provides direct access to the target public<br />16<br />
  17. 17. portfolio<br />
  18. 18. Our Clients /1<br />18<br />
  19. 19. Our Clients /2<br />19<br />
  20. 20. Projects<br />
  21. 21. Corporate PR<br />Client:GLOBUL<br />Project:Visionary Forum by GLOBUL<br />1st edition – Infolust – Jan. 2007<br />2nd edition – Lost in Translation – June 2007<br />Goals and activities:<br />Presenting the CEO of GLOBULand company’s position on present issues<br />Direct contact with key stakeholders (both from the business and the media)<br />Idea generating<br />21<br />
  22. 22. Corporate Identity<br />Client:ITD Group<br />Project:corporate identity<br />Time frame:Nov. 2010<br />Goals and activities:<br />Designing a logo system<br />Design, preprint and print of business cards and address labels<br />Design of a letter head<br />22<br />
  23. 23. Crisis PR<br />Client: Е.ОN Bulgaria<br />Time frame:Oct. 2007– May 2008<br />Goals and activities:<br />Neutralizing the negative publications<br />Developing stable relationship with media<br />Sending messages and controlling the information flow<br />Reliable and apt reaction<br />Setting the basis for further development of the positive image<br />23<br />
  24. 24. Product PR<br />Client:NIVEA<br />Project: Presenting the new sun care products<br />Time frame:May – Sept. 2010<br />Goals and activities:<br />Presenting the new sun care products<br />Developing press releases for four new products<br />Developing additional information about sun protection <br />Direct mail with information and products was sent to the media<br />Organizing two interviews<br />24<br />
  25. 25. Product PR<br />Client:Domain Marash<br />Project: presenting the new white wines<br />Time frame:Feb. – April 2011<br />Goals and activities:<br />Developing a marketing strategy about the new white wine’s brand<br />Developing and implementing a non-formal research<br />Writing and issuing press releases and additional information<br />Informational support during the participation of Domain Marash at the Vinaria International Exhibition of Vine-Growing and Wine Producing 2011<br />25<br />
  26. 26. Website<br />Client:ITD Group<br />Project: Company website<br />Time frame:Dec. 2009 – present<br />Goals and activities:<br />Developing of a company website<br />Structure, design, content<br />Buying the copy right of the photos<br />Maintenance <br />Publishing of updated information<br />Bulgarian and English version<br />26<br />
  27. 27. Social Media<br />Client:Via Rilka<br />Project: Via Rilka business page onFacebook<br />Time frame: 27 July 2010 – present<br />Goals and activities:<br />Project management<br />Launch of the business page onFacebook<br />Attracting followers<br />Information update<br />27<br />
  28. 28. Event Management<br />Client:Bramac<br />Project: Opening of a new factory and celebrating 10 years on the Bulgarian market<br />Date: 5 Aug. 2008<br />Goals and activities:<br />Organizing and managing the event<br />Organizing a press conference <br />Media relations<br />Writing and providing a press release and additional information<br />28<br />
  29. 29. Media Training<br />Client:Domain Marash<br />Project: Media Training<br />Time frame:Jan. 2011<br />Goals and activities:<br />Developing and holding a training for the C-level management<br />General lecture about media<br />Techniques for giving interviews<br />Practical part<br />29<br />
  30. 30. Contact details<br />
  31. 31. 31<br />
  32. 32. THANK YOU!<br />32<br />