"MojeMiasto" - news-community websites combined with free weeklies


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Presentation of MojeMiasto print&online publishing project based on citizen journalism, started by Media Regionalne, polish branch of Mecom. Presented on WAN conference in Amsterdam on 16.10.2008.

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"MojeMiasto" - news-community websites combined with free weeklies

  1. 1. MM Moje Miasto This makes the city alive
  2. 2. MM Moje Miasto – extension of Media Regionalne reach Szczecin Lublin News Events Information Aglomeration City District Blogs Multimedia Fotoblogs People Places News Communities Interactivity localisation Web 2.0 p hilosophy Citizen journalism Internet newspaper Warszawa Kraków Katowice Wrocław Trójmiasto Bydgoszcz Łódź Poznań
  3. 3. MM Moje Miasto roll-out schedule <ul><li>print & online pilot in Szczecin - October 2006 </li></ul><ul><li>2 online only in Silesia and Trójmiasto - 23rd December 2007 </li></ul><ul><li>6 online only localizations - 20th March 2008 </li></ul><ul><li>1 print & online in Lublin - 20th March 2008 </li></ul><ul><li>--------------------------------------------------------------------------------------- </li></ul><ul><li>TOTAL: 10 MM online in biggest polish cities </li></ul>
  4. 4. MM concept: local community in the center Fusion of a news website with a i nternet community segments , and a printed free weekly distributed to the most of the city households, constitutes the project’s innovation . news community integration print-online <ul><li>Organization where local community and local advertisers are in the center </li></ul><ul><li>where content and ads are geotargeted according to the city districts </li></ul><ul><li>no national content at all </li></ul><ul><li>where citizen journalists and professional journalists are equally important </li></ul><ul><li>where all journalists work online </li></ul><ul><li>where print and online editors work together (days: 7/7), 4 editors dedicated to online edition only (2 – full time, 2 – community managers) </li></ul>
  5. 5. <ul><li>News </li></ul><ul><li>Citizen journalism </li></ul><ul><li>Breaking news </li></ul><ul><li>Articles (user generated content + content from weeklies) </li></ul><ul><li>V ideo news </li></ul><ul><li>Pictures </li></ul><ul><li>Entertainment </li></ul><ul><li>Classifieds </li></ul><ul><li>Event guide </li></ul><ul><li>Search engine </li></ul><ul><li>RSS </li></ul><ul><li>Statistic features: most read, most popular, most discussed </li></ul><ul><li>Places </li></ul><ul><li>Google maps – business, favourite places, </li></ul><ul><li>Places’ rating </li></ul><ul><li>Entertainment sphere – interconnection between users </li></ul><ul><li>People </li></ul><ul><li>Profiles, members’ registration & logging system (user’s identity) </li></ul><ul><li>Internal e-mail system </li></ul><ul><li>Blogs </li></ul><ul><li>Fotoblogs </li></ul><ul><li>Videoblogs </li></ul><ul><li>Localization on the map </li></ul><ul><li>Statistic features: most read, most popular, most discussed </li></ul><ul><li>Entertainment sphere – interconnection between users </li></ul><ul><li>Materialization of online community </li></ul>Portal’s slogan: Tym zyje miasto – This makes the city alive 3 pillars of MM Moje Miasto website
  6. 6. Oliwia Piotrowska Civil journalist, received a prize Civil Journalist for 2006 according to Internauts, the author of blogs „Media i ludzie” <Media and peeople>: www.thuringwethil., wordpress.com about changes in media and people connected with the 2.0 revolution, graduate of psychology and PR. She is active in a team of volunteers dealing with the translation of the book „We the Media” Dan Gillmor. MM Moje Miasto recruitment standards
  7. 7. MM Moje Miasto UGC – Photo Day Great example of users activity and their content quality.
  8. 8. MM Moje Miasto UGC – photo & video diary of Euro 2012 stadium construction 27 weeks = 27 stories
  9. 9. MoDO application Mo bilny D ziennikarz O bywatelski = Mobile Citizen Journalist <ul><li>available for free to all our users </li></ul><ul><li>photo, video & voice recording functionalities </li></ul><ul><li>geolocalisation </li></ul><ul><li>runs on Symbian & Windows Mobile smartphones </li></ul><ul><li>580 downloads in 2 month </li></ul><ul><li>implementation in our dailies newsroom s taken place now </li></ul>
  10. 10. MoDO - Opener festival 278 posts with photo in two days
  11. 11. MoDO – pilgrimage to Czestochowa
  12. 12. Mo DO – football match live
  13. 13. MoDO – breaking news
  14. 14. MM online – content KPI’s Registered users: 13 368 Articles: 36 733 Places on map: 23 438 Blogs: 1 544 Posts on blogs: 12 527 Photos: 187 041 Clasiffieds: 4 516 Events: 3 028
  15. 15. <ul><li>Newsroom is everywhere </li></ul><ul><li>The whole editorial team works in public places: universities, shopping centers, cinemas. </li></ul><ul><li>The journalists actively helping users to create profiles, find their way about the site, etc. </li></ul><ul><li>Meetings with MM community in real live . </li></ul>MM Moje Miasto promotion
  16. 16. MM Moje Miasto promotion <ul><li>MM in schools </li></ul><ul><li>The editorial team visits secondary schools </li></ul><ul><li>Workshops o n such issues as: modern journalism, trends in the development of the Internet – web 2.0, citizen journalism, podcasts, photos, videos, etc. </li></ul><ul><li>MM Leader Academy </li></ul><ul><li>The training project for a group of students with an interest in journalism. </li></ul><ul><li>After the course they receive MM certificates. </li></ul>
  17. 17. MM Moje Miasto unique users monthly
  18. 18. MM Moje Miasto online advertising <ul><li>Key findings: </li></ul><ul><li>Big nation wide advertisers shows bigger interest for such combination of news and community on site, than for pure community sites. </li></ul><ul><li>District structure of the site is well received and appreciated on a local level. </li></ul><ul><li>Topic pages are very welcome by both kind of advertisers. </li></ul>
  19. 19. Topic pages – interesting offer for advertisers
  20. 20. MM Moje Miasto way to profit <ul><li>750 000 unique users end of 2008 </li></ul><ul><li>1 500 000 unique users end of 2009 </li></ul><ul><li>Profit in 2010 </li></ul>
  21. 21. Thank you for your attention 