Create! how to design contagious communication (and make the world a better place)

Everybody is a Creator! Don’t forget it ninjamarketing.it

ninjamarketing.it

Do It Yourself Punk, Hip Hop, Hackers ninjamarketing.it

Just do itBrands empowering people ninjamarketing.it

TechnologySocial Media, Mobile Connection ninjamarketing.it

ninjamarketing.it

DIY + Just do it +Technology = ninjamarketing.it

Big Bang!

“ThisRevolution bewillTweeted”

"Never mind the years of activism, the protests, the decades of cumulated grievances, the terribleeconomic situation, the trampled political freedoms, the police brutality, the torture, etc.Nah - we just watched a Vodafone ad, and thought: Hey! Were powerful! Lets topple the president!" (Mohamed El-Dahshan) ninjamarketing.it

What can we learn from this? ninjamarketing.it

People have the creative power!ninjamarketing.it

ninjamarketing.it !

The Creative Class 44 millions of adults in 1995 50 millions in 199980 millions in 2008 (USA) ninjamarketing.it

The Creative Classin only 13 years reached 35% of american population with +175% growth ninjamarketing.it

What about marketing? ninjamarketing.it

ninjamarketing.it

What about brandbuilding in the future? ninjamarketing.it

Re-think the Value ninjamarketing.it

Use Valueninjamarketing.it

Symbolic Value

Linking Value

Cultural Value

Is there a deeper value? ninjamarketing.it

Spiritual Value ninjamarketing.it

Holon of Value ninjamarketing.it

Nike Plus

Where the Hellis Alex Bogusky?ninjamarketing.it

Common

Spiritual marketing will be the future of branding? ninjamarketing.it

Brands are religions ninjamarketing.it

Martin Lindstrom - Brandwashed

“Meaning is the new value proposition of marketing” (P. Kotler) ninjamarketing.it

How to designcontagious ideas? ninjamarketing.it

ninjamarketing.it ninjamarketing.it

ninjamarketing.it

Pathos ENTERTAINMENT Meaning UTILITY EDUCATIONLogos Ethos ninjamarketing.it

Value is not only utility or entertainment ninjamarketing.it

Meaningful! ninjamarketing.it

Pathos Emotions Mythos Utility EthicLogos Ethos ninjamarketing.it

Emotions ninjamarketing.it

Kelly School of Business - IndianaPaul Ekman ninjamarketing.it

Kelly School of Business - IndianaRobert Plutchik ninjamarketing.it

“ Viral is social sharing of emotions” ninjamarketing.it

Which emotions are more viral ? joy anger sadness fear surpriseKelly School of Business - IndianaKelly School of Business - Indiana ninjamarketing.it

ninjamarketing.it

Management of meaning ninjamarketing.it

Technology of soul ninjamarketing.it

Archetypes ninjamarketing.it

«Archetypes are activators ofEmotions that call us to make a journey». ninjamarketing.it

ninjamarketing.it

Archetypes + Branding ninjamarketing.it

Archetypal Branding ninjamarketing.it

“Call the world if you please the vale of soul-making.” (John Keats) ninjamarketing.it

Brand Positioning VS Soul MakingDon’t look for a positioning but for your meaning in society ninjamarketing.it

Brand is a “Soul Maker” ninjamarketing.it

ninjamarketing.it

Where the Hell is Matt?

Why is this a contagious idea? ninjamarketing.it

Simple, Unespected,Concrete, Credible and Emotional ... Chip Heath, Dan Heath Made to Stick

What more? ninjamarketing.it

You are Creators, Create! ninjamarketing.it

www.c-r-e-a-t-e.itfacebook.com/Createideacontagiosa @mirkopallera mirko@ninjamarketing.it thanks to: gianluca lisi,credits video: stefano scagliarini, letizia blini, valentina robatto

http://paper.li	12
http://a0.twimg.com	5
http://tweetedtimes.com	1
http://us-w1.rockmelt.com	1
http://www.linkedin.com	1

Create! how to design contagious communication (and make the world a better place)

by Mirko Pallera

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 20

Statistics

Create! how to design contagious communication (and make the world a better place) Presentation Transcript