Everybody is a Creator!        Don’t forget it        ninjamarketing.it
ninjamarketing.it
Do It Yourself Punk, Hip Hop, Hackers      ninjamarketing.it
Just do itBrands empowering people      ninjamarketing.it
TechnologySocial Media, Mobile Connection         ninjamarketing.it
ninjamarketing.it
DIY     + Just do it     +Technology     =  ninjamarketing.it
Big Bang!
“ThisRevolution  bewillTweeted”
"Never mind the years of activism, the protests, the   decades of cumulated grievances, the terribleeconomic situation, th...
What can we learn   from this?     ninjamarketing.it
People have             the creative               power!ninjamarketing.it
ninjamarketing.it   !
The Creative Class   44 millions of adults in 1995       50 millions in 199980 millions in 2008 (USA)           ninjamarke...
The Creative Classin only 13 years reached 35%     of american population    with +175% growth         ninjamarketing.it
What about marketing?       ninjamarketing.it
ninjamarketing.it
What about brandbuilding in the future?        ninjamarketing.it
Re-think the Value     ninjamarketing.it
Use Valueninjamarketing.it
Symbolic Value
Linking Value
Cultural Value
Is there a deeper value?        ninjamarketing.it
Spiritual Value            ninjamarketing.it
Holon of Value         ninjamarketing.it
Nike Plus
Holon of Value         ninjamarketing.it
Where the Hellis Alex Bogusky?ninjamarketing.it
Common
Holon of Value         ninjamarketing.it
Spiritual marketing will    be the future of       branding?         ninjamarketing.it
Brands are religions      ninjamarketing.it
Martin Lindstrom - Brandwashed
Martin Lindstrom - Brandwashed
Martin Lindstrom - Brandwashed
“Meaning is the new value proposition  of marketing”    (P. Kotler)      ninjamarketing.it
How to designcontagious ideas?     ninjamarketing.it
ninjamarketing.it ninjamarketing.it
ninjamarketing.it
Pathos           ENTERTAINMENT            Meaning        UTILITY               EDUCATIONLogos                             ...
Value is not only utility   or entertainment         ninjamarketing.it
Meaningful!  ninjamarketing.it
Pathos                   Emotions                  Mythos        Utility                       EthicLogos                 ...
Emotions ninjamarketing.it
Kelly School of Business - IndianaPaul Ekman                           ninjamarketing.it
Kelly School of Business - IndianaRobert Plutchik                      ninjamarketing.it
“ Viral is social sharing of         emotions”           ninjamarketing.it
Which emotions are more viral ?                                         joy                                       anger   ...
ninjamarketing.it
Management of meaning        ninjamarketing.it
Technology of soul      ninjamarketing.it
Archetypes  ninjamarketing.it
«Archetypes are activators ofEmotions that call us to make a          journey».          ninjamarketing.it
ninjamarketing.it
Archetypes + Branding        ninjamarketing.it
Archetypal Branding       ninjamarketing.it
“Call the world if you please the vale of soul-making.”        (John Keats)            ninjamarketing.it
Brand Positioning              VS         Soul MakingDon’t look for a positioning but for your meaning in society         ...
Brand is a “Soul Maker”         ninjamarketing.it
ninjamarketing.it
Where the Hell  is Matt?
Why is this a contagious         idea?         ninjamarketing.it
Simple, Unespected,Concrete, Credible and    Emotional ...  Chip Heath, Dan Heath Made to Stick
What more?  ninjamarketing.it
You are Creators, Create!          ninjamarketing.it
www.c-r-e-a-t-e.itfacebook.com/Createideacontagiosa                        @mirkopallera                    mirko@ninjamar...
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Create! how to design contagious communication (and make the world a better place)
Upcoming SlideShare
Loading in...5
×

Create! how to design contagious communication (and make the world a better place)

1,258

Published on

The presentation I've made at Cristal Festival in december 2011.

The presentation is about my new book, a reflection about the changing role of advertising in a conscious consumers society.

Published in: Business, Education
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,258
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Create! how to design contagious communication (and make the world a better place)

  1. 1. Everybody is a Creator! Don’t forget it ninjamarketing.it
  2. 2. ninjamarketing.it
  3. 3. Do It Yourself Punk, Hip Hop, Hackers ninjamarketing.it
  4. 4. Just do itBrands empowering people ninjamarketing.it
  5. 5. TechnologySocial Media, Mobile Connection ninjamarketing.it
  6. 6. ninjamarketing.it
  7. 7. DIY + Just do it +Technology = ninjamarketing.it
  8. 8. Big Bang!
  9. 9. “ThisRevolution bewillTweeted”
  10. 10. "Never mind the years of activism, the protests, the decades of cumulated grievances, the terribleeconomic situation, the trampled political freedoms, the police brutality, the torture, etc.Nah - we just watched a Vodafone ad, and thought: Hey! Were powerful! Lets topple the president!" (Mohamed El-Dahshan) ninjamarketing.it
  11. 11. What can we learn from this? ninjamarketing.it
  12. 12. People have the creative power!ninjamarketing.it
  13. 13. ninjamarketing.it !
  14. 14. The Creative Class 44 millions of adults in 1995 50 millions in 199980 millions in 2008 (USA) ninjamarketing.it
  15. 15. The Creative Classin only 13 years reached 35% of american population with +175% growth ninjamarketing.it
  16. 16. What about marketing? ninjamarketing.it
  17. 17. ninjamarketing.it
  18. 18. What about brandbuilding in the future? ninjamarketing.it
  19. 19. Re-think the Value ninjamarketing.it
  20. 20. Use Valueninjamarketing.it
  21. 21. Symbolic Value
  22. 22. Linking Value
  23. 23. Cultural Value
  24. 24. Is there a deeper value? ninjamarketing.it
  25. 25. Spiritual Value ninjamarketing.it
  26. 26. Holon of Value ninjamarketing.it
  27. 27. Nike Plus
  28. 28. Holon of Value ninjamarketing.it
  29. 29. Where the Hellis Alex Bogusky?ninjamarketing.it
  30. 30. Common
  31. 31. Holon of Value ninjamarketing.it
  32. 32. Spiritual marketing will be the future of branding? ninjamarketing.it
  33. 33. Brands are religions ninjamarketing.it
  34. 34. Martin Lindstrom - Brandwashed
  35. 35. Martin Lindstrom - Brandwashed
  36. 36. Martin Lindstrom - Brandwashed
  37. 37. “Meaning is the new value proposition of marketing” (P. Kotler) ninjamarketing.it
  38. 38. How to designcontagious ideas? ninjamarketing.it
  39. 39. ninjamarketing.it ninjamarketing.it
  40. 40. ninjamarketing.it
  41. 41. Pathos ENTERTAINMENT Meaning UTILITY EDUCATIONLogos Ethos ninjamarketing.it
  42. 42. Value is not only utility or entertainment ninjamarketing.it
  43. 43. Meaningful! ninjamarketing.it
  44. 44. Pathos Emotions Mythos Utility EthicLogos Ethos ninjamarketing.it
  45. 45. Emotions ninjamarketing.it
  46. 46. Kelly School of Business - IndianaPaul Ekman ninjamarketing.it
  47. 47. Kelly School of Business - IndianaRobert Plutchik ninjamarketing.it
  48. 48. “ Viral is social sharing of emotions” ninjamarketing.it
  49. 49. Which emotions are more viral ? joy anger sadness fear surpriseKelly School of Business - IndianaKelly School of Business - Indiana ninjamarketing.it
  50. 50. ninjamarketing.it
  51. 51. Management of meaning ninjamarketing.it
  52. 52. Technology of soul ninjamarketing.it
  53. 53. Archetypes ninjamarketing.it
  54. 54. «Archetypes are activators ofEmotions that call us to make a journey». ninjamarketing.it
  55. 55. ninjamarketing.it
  56. 56. Archetypes + Branding ninjamarketing.it
  57. 57. Archetypal Branding ninjamarketing.it
  58. 58. “Call the world if you please the vale of soul-making.” (John Keats)  ninjamarketing.it
  59. 59. Brand Positioning VS Soul MakingDon’t look for a positioning but for your meaning in society ninjamarketing.it
  60. 60. Brand is a “Soul Maker” ninjamarketing.it
  61. 61. ninjamarketing.it
  62. 62. Where the Hell is Matt?
  63. 63. Why is this a contagious idea? ninjamarketing.it
  64. 64. Simple, Unespected,Concrete, Credible and Emotional ... Chip Heath, Dan Heath Made to Stick
  65. 65. What more? ninjamarketing.it
  66. 66. You are Creators, Create! ninjamarketing.it
  67. 67. www.c-r-e-a-t-e.itfacebook.com/Createideacontagiosa @mirkopallera mirko@ninjamarketing.it thanks to: gianluca lisi,credits video: stefano scagliarini, letizia blini, valentina robatto

×