Tuscany Social Strategy for tourism. London keynote
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Tuscany Social Strategy four tourism. London keynote

Tuscany Social Strategy four tourism. London keynote

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  • Full Name Full Name Comment goes here.
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  • As you are an English speaking team you will have a fairly good chance of 'getting my banter' . I have lived in Tuscany for 30 years. When i came here it was a quiet 'back water' it is now a third World country(still) under construction. I call it the Granmaleducato. How do you expect to attract tourists to a region that is being destriyed by a Maso/communist / Mafia ( let's be precise. Freemasonry and Political Dementia and the MAFIA. This is the modern day Trinity. Not a surprise that your Giglio represents the original trinity (babylon). Your flying Horse
    Pegasus is the symbol of the Knights Templars, on a Red Shield, (Rothschild!!!) reminds us that you are Bankers. Your feast day 24th September is also that of the Knights Templar / Freemasonry. Saint John the Baptist is also Nimrod (back to Babylon again). When I first came to live in Tuscany I thought that the Mafia originated in Sicily and that Tuscany was a tranquil place far away from Mafia Stories. Ha, how far away from the truth was that idea ? . The Banking / Mafia / and Freemasonry all started off in Tuscany at least 500 years before Sicily. Although Sicily is the second most masonic region after Tuscany. Let's tell the world.
    Are you sure you want to
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  • As you are an English speaking team you will have a fairly good chance of 'getting my banter' . I have lived in Tuscany for 30 years. When i came here it was a quiet 'back water' it is now a third World country(still) under construction. I call it the Granmaleducato. How do you expect to attract tourists to a region that is being destriyed by a Maso/communist / Mafia ( let's be precise. Freemasonry and Political Dementia and the MAFIA. This is the modern day Trinity. Not a surprise that your Giglio represents the original trinity (babylon). Your flying Horse
    Pegasus is the symbol of the Knights Templars, on a Red Shield, (Rothschild!!!) reminds us that you are Bankers. Your feast day 24th September is also that of the Knights Templar / Freemasonry. Saint John the Baptist is also Nimrod (back to Babylon again). When I first came to live in Tuscany I thought that the Mafia originated in Sicily and that Tuscany was a tranquil place far away from Mafia Stories. Ha, how far away from the truth was that idea ? . The Banking / Mafia / and Freemasonry all started off in Tuscany at least 500 years before Sicily. Although Sicily is the second most masonic region after Tuscany. Let's tell the world.
    Are you sure you want to
    Your message goes here
    Processing…
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Tuscany Social Strategy for tourism. London keynote Presentation Transcript

  • 1. 1 martedì 16 marzo 2010
  • 2. VOGLIO VIVERE COSI’ CAMPAIGN A UNIQUE COMMUNICATION PROGRAM Press Airport TV Web ADV Mobile Social Media martedì 16 marzo 2010
  • 3. VOGLIO VIVERE COSI’ CAMPAIGN A permanent, international communication strategy spanning 3 years A novel approach that uses a different tone of voice 3 2 Communicating a sustainable and responsible way of traveling Communicating a unique mix of a strong identity, art, landscape and wellness martedì 16 marzo 2010
  • 4. http://www.youtube.com/watch?v=ROXdVKG3-Hs 4 martedì 16 marzo 2010
  • 5. SOCIAL MEDIA TEAM based on Florence A creative, english speaking, versatile and passionate team Composed of smart people who are already into Social Media 5 martedì 16 marzo 2010
  • 6. VOGLIO VIVERE COSI’ social media team PERFORMANCE FOCUS AREA: CREATIVITY Creative content editors Creative designers CONTENT Marketing Analyst and Operators Tech Geeks 6 martedì 16 marzo 2010
  • 7. GOALS and ACTIVITIES Increase awareness of Tuscany’s offering; Promote Tuscany’s best events, products, and landmarks to the right target niches; 7 martedì 16 marzo 2010
  • 8. GOALS and ACTIVITIES Influence travellers’ purchase choices through conversation and word of mouth within the Social Media universe; Offer useful travel information before, during, and after the visit in Tuscany. 8 martedì 16 marzo 2010
  • 9. GOALS and ACTIVITIES Monitor and manage online conversations about Tuscany to create Customer Relationship and Support services. Identify and connect with Tuscany’s brand advocates worldwide; 9 martedì 16 marzo 2010
  • 10. GOALS and ACTIVITIES Support every component of the Voglio Vivere Così campaign (contests, events, etc) through Social Media; Coordination with facilities and institutions 10 martedì 16 marzo 2010
  • 11. PERFORMANCE Continuous Brand Assessment Project KPIs Definition Monitoring tools & techniques % 11 martedì 16 marzo 2010
  • 12. We are where the conversation takes place 12 martedì 16 marzo 2010
  • 13. We’re telling the story of a different Tuscany 13 martedì 16 marzo 2010
  • 14. Creativity and emotion are at the base of our communication 14 martedì 16 marzo 2010
  • 15. We Engage we manage the conversation, while being honest. 15 martedì 16 marzo 2010
  • 16. PEOPLE LOVE SHARING CONTENT 16 martedì 16 marzo 2010
  • 17. CONVERSATION MONITORING Conversations analyzed* (Tuscany Brand related items) 315,268 *in the last 6 months martedì 16 marzo 2010
  • 18. CONVERSATION MONITORING profiles created 45 18 martedì 16 marzo 2010
  • 19. CONVERSATION MONITORING original content created 4,000 19 martedì 16 marzo 2010
  • 20. CONVERSATION MONITORING 15,000 user reactions martedì 16 marzo 2010
  • 21. VOGLIO VIVERE COSI’ social media team Two parallel tracks Services Content in the Project martedì 16 marzo 2010
  • 22. Google partnership 22 martedì 16 marzo 2010
  • 23. http://www.youtube.com/watch?v=7PXtrKA_hs0 23 martedì 16 marzo 2010
  • 24. AllThings Tuscany 24 martedì 16 marzo 2010
  • 25. Talk2Tuscany 25 martedì 16 marzo 2010
  • 26. Events of Tuscany 26 martedì 16 marzo 2010
  • 27. WiFi Tuscany 27 martedì 16 marzo 2010
  • 28. Tuscany+ http://www.youtube.com/watch?v=TIetwAU3ZdY 28 martedì 16 marzo 2010
  • 29. thank you - grazie! Mirko Lalli Head of Marketing & Communication @ Fondazione Sistema Toscana faculty member Master Social Media Marketing IULM Board member of WOMMI Vice President of ToscanaIN Mirko Lalli mkl m.lalli@fondazionesistematoscana.it martedì 16 marzo 2010