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Voglio Vivere Cosi - The Insights behind the campaign

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  • + guesta5d71e5f guesta5d71e5f 8 months ago
    Esiste già un sito che usa questo Pay Off
    www.voglioviverecosi.com
  • + gueste27a10 gueste27a10 8 months ago
    interessante e accattivante. ora attendiamo che questa rivoluzione si concretizzi e che tutto ciò susciti semplicemente una sana voglia di trascorrere le proprie vacanze in Toscana.
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Good evening everyone, my name is Massimiliano, and tonight I have the pleasure to introduce you the new Tuscany communication campaign, Voglio Vivere Così. It’s not the traditional advertising campaign but something new, something really unique. Different in terms of approach, tone of voice and tools.. In the next 20 minutes we will try to let you understand how different...

Voglio Vivere Così will be a permanent communication campaign that will support the promotion of Tuscany over the next 3 years.

It will touch all the world basically

It will involve many innovative tools

It won’t follow the classical framework where a sender delivers a message to a listener, but it’s going to be about dialogue and continuous interactions

It will be rich and multimedial, both for contents and for channels

and there will be just one important target

leading tuscany form being perceived as one of the most important territory of the world in our mind, to something we feel in our heart, able to create an intimate and emotional connection.

a campaign that will communicate a sustainable and responsible way of travelling, respectful of the nature and its rhythm

a campaign that will communicate that uniwue mix that just Tuscany in the world is able to give, strong identity, art, landscapes and wellness

a campaign that will deliver a new perception of Tuscany, the perception of a smart, contemporary and most of all open region

talking to smart, contemporary and open people...











































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Voglio Vivere Cosi - The Insights behind the campaign - Presentation Transcript

  1. www.turismo.intoscana.it Thursday, March 19, 2009
  2. dierent approach tone of voice Thursday, March 19, 2009
  3. A permanent campaign that will support the promotion of Tuscany over the next 3 years Thursday, March 19, 2009
  4. an International campaign Thursday, March 19, 2009
  5. an Innovative campaign Thursday, March 19, 2009
  6. an Interactive campaign a Thursday, March 19, 2009
  7. a Multimedial campaign Thursday, March 19, 2009
  8. with 1 target Thursday, March 19, 2009
  9. leading Tuscany from a landmark to a lovemark Thursday, March 19, 2009
  10. communicating a sustainable and responsible way of travelling Thursday, March 19, 2009
  11. communicating a unique mix of a strong identity, art, landscapes and wellness Thursday, March 19, 2009
  12. delivering a perception of a smart and open region Thursday, March 19, 2009
  13. talking to smart and open people Thursday, March 19, 2009
  14. The Insights behind the Thursday, March 19, 2009
  15. It's all about people and the use of digital media for travelling Thursday, March 19, 2009
  16. Before travelling, when Thursday, March 19, 2009
  17. people create Thursday, March 19, 2009
  18. people seek for experience bites Thursday, March 19, 2009
  19. do the planning Thursday, March 19, 2009
  20. While travelling, when Thursday, March 19, 2009
  21. people wish/need to interact with the local network Thursday, March 19, 2009
  22. people track and tell what they do and see and feel over blogs or photoblogs or... Thursday, March 19, 2009
  23. After travelling, when... Thursday, March 19, 2009
  24. people think back Thursday, March 19, 2009
  25. people share their experience Thursday, March 19, 2009
  26. people tell stories Thursday, March 19, 2009
  27. Collaboration, Participation, Lifeblogging, Influence Networks are changing the rules Thursday, March 19, 2009
  28. More than 175 million active users on Facebook Thursday, March 19, 2009
  29. nearly 30,000 Wikipedians contribute 5 times or more in a week Thursday, March 19, 2009
  30. 21,000 destination guides and other articles written by Wikitravellers from around the globe Thursday, March 19, 2009
  31. This is Why Thursday, March 19, 2009
  32. VOGLIO VIVERE COSI’ Thursday, March 19, 2009
  33. One website as the focal point turismo.intoscana.it Thursday, March 19, 2009
  34. Travel advice, tips guides, events and destination Thursday, March 19, 2009
  35. 3,000 tourist information pages 1,000 videos MP3 audioguides 360 degrees pictures Thursday, March 19, 2009
  36. content will be both Thursday, March 19, 2009
  37. SMS - MMS based services Thursday, March 19, 2009
  38. many actions happening Thursday, March 19, 2009
  39. at the heart of the campaign A dedicated Social Media Team Thursday, March 19, 2009
  40. It’s going to be about observing and listening, Thursday, March 19, 2009
  41. 10 english speaking young guys managing and stimulating the talk spreading content across the web ‘socializing Tuscany’ Thursday, March 19, 2009
  42. Search Engine & beyond partnering with Google Thursday, March 19, 2009
  43. an original people generated TV format made in partnership with MTV Thursday, March 19, 2009
  44. Unconventional Thursday, March 19, 2009
  45. Young Smart Thursday, March 19, 2009
  46. Engagement Thursday, March 19, 2009
  47. An evocative Thursday, March 19, 2009
  48. On Air RAI & Mediaset in Italy, Thursday, March 19, 2009
  49. Partnership with AP Com 400 press media all over the world Thursday, March 19, 2009
  50. 10 International Airports Thursday, March 19, 2009
  51. Voglio Vivere Così Card a mobile application Thursday, March 19, 2009
  52. This is How Tuscany Thursday, March 19, 2009
  53. PRESS TV Thursday, March 19, 2009 WEB SOCIAL MEDIA MOBILE SERVICES A unique communication AIRPORT DIGITAL VOGLIO
  54. Thank you Thursday, March 19, 2009
  55. more info: http://blog.intoscana.it/intoscanatrepuntozero/ www.turismo.intoscana.it Thursday, March 19, 2009

+ mirkolallimirkolalli, 8 months ago

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