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Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
Tourism goes Social & Mobile
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Tourism goes Social & Mobile

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Tourism goes Social & Mobile

Tourism goes Social & Mobile

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  • 1. MIRKO LALLI - MARKETING COMUNICATIONS DIGITAL P.R. & SOCIAL MEDIA TOURISM GOES SOCIAL Mobile!
  • 2. http://bit.ly/164AdIV
  • 3. 4 LE COSE CAMBIANO...
  • 4. 5 LE COSE CAMBIANO...
  • 5. LE COSE CAMBIANO... “Il marketing è morto in quanto sono esaurite le due condizioni che lo nutrivano: primo, che le persone non potessero parlare facilmente e direttamente tra loro, secondo, che il canale di trasmissione fosse concentrato, semplice e direttamente controllabile.” Gianluca Diegoli [mini]marketing www.minimarketing.it
  • 6. Only 18% of TV ! ! ! ! AD campaigns Generate positive ROI Erik  Qualman.  “Socialnomics”
  • 7. Non  è  la  vostra   promozione  ma  la  loro   conversazione  a   differenziare  il  vostro   prodotto,  e  provocare  un   acquisto. Gianluca  Diegoli [mini]marketing
  • 8. #villeggiatura
  • 9. LOW-COST NO-COST
  • 10. errore del titanic
  • 11. strategia obiettivi strumenti contenuti
  • 12. 24 mobile everything Mobile platforms on tablets and smartphones will enable second screen media consumption and local services.
  • 13. 29
  • 14. 30
  • 15. 31
  • 16. #longtail
  • 17. Mercati  di  massa Massa  di  Mercati Percezione del valore #longtail
  • 18. ad esempio...
  • 19. Valore Caratteristiche di Personalizzazione (Unicità) Caratteristiche intensificate (+esperienza) Caratteristiche ampliate (+servizio) Caratteristiche differenziate (+specificità) Caratteristiche indifferenziate (commodity) IL VALORE DELL’ESPERIENZA “UNICA”
  • 20. http://www.youtube.com/watch?v=pqHWAE8GDEk
  • 21. #storytelling
  • 22. #1 al mondo
  • 23. http://www.youtube.com/watch?v=VPBRiDhrRqA
  • 24. http://www.youtube.com/watch?v=uv3KqZUY_qc
  • 25. http://www.youtube.com/watch?v=R4vkVHijdQk
  • 26. #golfodellaesecuzione “...che separa lo stadio delle intenzioni da quello delle azioni” DONALD NORMAN, La Caffettiera del Masochista
  • 27. In the vast majority of website projects that I have managed during my ten years in the industry, content is often the last thing to be considered (and almost always the last thing to be delivered).We’ll spend hours, weeks, even months, doing user scenarios, site maps, wireframes, designs, schemas, and specifications—but content? (Pepi Ronalds)
  • 28. #contenuti
  • 29. #contenuti
  • 30. A LEZIONE DA CALVINO • leggerezza • rapidità • esattezza • visibilità • molteplicità • coerenza usabilità + utilità + rilevanza
  • 31. http://www.youtube.com/watch?v=Hzgzim5m7oU
  • 32. IDEA vs. MONEY
  • 33. http://www.youtube.com/watch?v=e91c0mWP960
  • 34. http://www.youtube.com/watch?v=7FQDjRbThRg
  • 35. Non è la più forte delle specie che sopravvive, né la più intelligente, ma quella più reattiva ai cambiamenti. Charles Darwin Mirko  Lalli Marketing  Comunications  and  Public  Relations Digital  P.R.  &  Social  Media #grazie

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