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Tkbileuli
 

Tkbileuli

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    Tkbileuli Tkbileuli Presentation Transcript

    • biznes gegma tkbileulobis centris daarseba S.p.s “ tkbili ocneba ” “ sweet dreame ”
    • monacemebi kompanize winamdebare biznes-gegma warmoadgens S.p.s. “ sweet dreame ”- s daarsebisa da misi funqcionirebis gegmas da, agreTve ganixilavs mis Semdgom ganviTarebis perspeqtivas. kompania “ sweet dreame ” ZiriTadad specializirdeba sxvadasxva saxis namcxvris warmoebisa da gayidvis dargSi.
    • Cveni misia: “ xarisxiani da gemrieli tkbileulobis miwodeba sufTa da komportul garemoSi”
      • miznebi:
      • saburTalos mosaxleobis 15%- is mozidva da mudmiv klientebad gadaqceva.
      • Tbilisis msaStabiT cnobadobis gazrda 50%- iT weliwad-naxevarSi
      • nulovani mogebis wertilze gasvla erT weliwadSi
      • produqciis prestijis momateba, poopularoba
    • gadamwyveti faqtorebi: pirveli ori miznis ganxorcielebis gadamwyveti faqtoria Cveni adgilmdebareoba da stimulirebis saukeTeso xerxebi. xolo mesame miznis gadamwyveti faqtoria didi moTxivna da garantia imis, rom winaswar gansazgvruli raodenobis saqonels gavyidiT. bolo miznis misaxwevad saWiroa saukeTeso sareklamo kampaniis mofiqreba da ganxorcieleba, rac aRwerialia Cvens samomavlo gegmebSi da stimulirebis programaSi.
    • biznes garemo bazari da tendeciebii bazarze, romelzec Cven vimyofebiT, SeiniSneba mravali konkurentunariani firma romlebic yidian msgavs produqcias da sTavazoben momxmarebels msgavs momsaxurebas. es bazari warmoadgens firmebis, momxmareblebis da Sesabamisi infrastruqturis rtul kompleqss. aq dasaqmebulia mravali sareklamo Tu momwodebeli kompania. aseT konkurentul garemoSi rTulia miaRwio warmatebas da gayido Seni produqcia. Cveni kompaniis miznobrivi bazaria 10-dan 35 wlamde asakis moqalaqeebi romlebic cxovroben firmis mimdebare teritoriaze da romelTa Tviuri Semosavalia 100 lari da zemoT. gamokiTxvam aCvena rom adgilobrivi mosaxleobis gamokiTxulTa 50% mzadaa SeiZinos Cveni firmis mier SeTavazebuli produqcia, rac Cven Semdgomi warmatebis erT-erTi mniSvnelovani winapirobaa. TbilisSi SeiniSneba mzardi moTxovnileba mza tortebsa da nmcxvrebze, razec qalaqis sxvadasxva wertilSi gasnili uamravi axali maRazia, amitom Cveni Canafiqris warmatebulad ganxorcielebis Sesalebloba sakmaod realuria.
    • politika da normatiuli mdgomareoba bolo periodis ganmavlobaSi, saqarTveloSi arastabilurma politikurma mdgomareobam didi gavlena moaxdina qveynis ekonomikaze (amis umTavresi mizezi gaxlavT msoflio ekonomikuri krizisi) da mkveTrad Seferxa misi ganviTareba. Tumcara mainc SeiniSneba ekonomikis aRmasvla, rac kerZo biznesis warmatebisTvis erT-erTi winapirobaa. Adgili aqvs mravali sawarmo tu qarxnis amoqmedebas, sul ufro da ufro meti ucxoeli investoria (finansuri krizisis miuxedavad) dainteresebuli saqarTvelos ekonomikuri potencialiT da sakmaod didi moculobis investiciebs abandeben qartul ekonomikaSi. Seiqmna met-nakebad stabiluri biznes garemo da SedarebiT daxvewili sagadasaxado kanonebi
    • konkurencia rac Seexeba konkurentebs. radgan qalaqSi mravali maRaziaa, romelic tkbileulobiT vaWrobs, Cvenc Sesabamisad mravali konkurenti gvyavs. Cveni uSualo konkurentia Cvens win mdebare supermarketi, da saburTaloze mdebare kafe, firmebi da a.S. upirveles yovlis, Cven maTgan gansxvavebiT produqciis sakmaod farTo asortimenti gagvaCnia, rac xels gviwyobs meti momxmareblis mozdvaSi, amasTan Cven momxmarebels saSvaleba eqneba isargeblos kafeTi. amasTan erTad Cven aqtiur marketingul RonisZiebebs vatarebT, vmuSaobT prestiJis amaRlebaze, rasac ar iyenebs arcerTi Cveni konkurenti. agreTve teritoriuli adgilmdebareoba Cveni kompaniis erTerTi prioritetia. Ase rom konkurentebis TvalzasriziT, Cveni kompaniis bazarze Sesvla did problemas ar warmoadgens, radgan bazari sruliad ar aris aTvisebuli da nebismieri inovacia am sferoSi uamav momxmarebels moizidavs
    • marketingisa da gayidvebis gegma
      • mizani gayidvebis moculobasTan dakavSirebiT
      • imisaTvis rom miviRoT zustad imdeni mogeba ramdenic miznad gvaqvs dasaxuli saWiroa gamovTvaloT miznobrivi gayidvebis moculoba.
      • Cvens mier Catarebuli gamoTvlebiT miznobrivi gayidvebi TveSi udris daaxloebiT 24500 lars imisTvis, rom miviRoT daaxloebiT 1800 karis toli mogeba.
      • Cveni samomavlo gayidvebi gaizrdeba brendis cnobadobis zrdasTan erTad. reklama, vaWrobis stimulireba da sxvadasxva marketinguli xerxebi dagvexmareba ufro meti Semosavlis miRebaSi.
    • 2 . vaWrobis organizeba rodesac momxmarebeli Semodis maRaziaSi, xvdeba sasiamovno, da sufTa garemo. pirvel sarTulze iyideba namcxvari, tkbileuloba, Sokoladi, mas aq maq moemsaxureba sami gamyidveli. meore sarTulze ifunqcionirebs kafe, aq momxmarebels moemsaxureba ori oficianti, romlebic miiReben SekveTebs da miarTmeven SekveTil produqcias. aqve iqneba barmeni, romelic gayidis sasmels da nayins, kafeSi iqneba nayinis didi arCevani momxmarebels SeeZleba Tavisi neba surviliT gaaformos Tavsi porcia nayini sxvadasxva xiliT Tu mosayreli fxvniliT
    • 3. momsaxurebis stimulirebis programa stimulirebis mravali saxe arsebobs maT Soris: piradad gayidva, reklama, gasaRebis stimulireba da sazogadoebasTan urTierTobebi. am qve TavSi ganvixilavT gasaRebis stimulirebis erT kategorias es aris moTxovnis stimulireba , magaliTad: maRaziaSi davdgamT saswors, momxmarebeelTagan msurveli miva da aiwoneba sruliad ufasod. Tuki is aRmoCndeba 25 kilogeamze naklebi wonis , mas saCuqrad gadaecema safirmo namcxvris eqvsi porcia, “raTa Seiyvaros tkbileuloba” , xolo momxmarebeli romelic 90 kilogramze meti wonis aRmoCndeba masac gadaecema saCuqrad safirmo namcxvris 6 porcia vinaidan “ase hyvarebia tkbileuli”.
    • 3. sareklamo programa vinaidan kafe-maRazia “sweet dreame”- s sareklamo biujeti SezRudulia Cven Tavs varidebT televiziaSi sareklamo rgolebis gaSvebas. amis nacvlad vapirebT aqtiurad gamoviyenoT sareklamo abrebi(igive bilbordebi). Rogorc ukve aRvniSneT Cveni firmis warmaTebisTvis aucilebelia kargi reklama da amisTvis saukeTeso saSvalebaa gare reklama : afiSebi, bilbordebi, laiTboqsebi, sareklamo abrebi.