Be Where Your Patrons Are<br />Connecticut Library Association Conference<br />20 April 2010<br />Merry Uk<br />@miriella<...
What is all this stuff?<br />Facebook<br />Twitter<br />Myspace<br />Instant messaging<br />Text messaging<br />
<ul><li> 400 million users worldwide
 50% of active users log in every day
 35 million users update their status every day</li></ul>Mobile Facebook:<br /><ul><li>More than 100 million users access ...
 Mobile users are twice as active than non-mobile users</li></li></ul><li><ul><li>Facebook surpassed it in 2009…but!</li><...
 Are your patrons still using it?</li></li></ul><li><ul><li>Over 105 million registered users
 180 million unique visitors each month</li></ul>More importantly:<br /><ul><li> Twitter's search engine receives around 6...
 Library of Congress will archive every single public tweet ever posted! </li></li></ul><li>Twitter + Google = Real Time S...
<ul><li> Over 8 million daily unique visitors
Median age of 21
Widgets add instant interactive feature to your website!</li></li></ul><li>T3XT1NG<br />End of 2009:<br /><ul><li> 91% of ...
98% of cell phones are SMS-ready
 5.1 billion text messages are sent every day
More texts than phone calls are made</li></ul>http://www.flickr.com/photos/whltravel<br />
Why use this stuff?<br />It’s free! <br />It’s easy!<br />Reach out to your users<br />Build your community online<br />
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  1. 1. Be Where Your Patrons Are<br />Connecticut Library Association Conference<br />20 April 2010<br />Merry Uk<br />@miriella<br />merryuk@danburylibrary.org / merryuk@fplct.org<br />
  2. 2. What is all this stuff?<br />Facebook<br />Twitter<br />Myspace<br />Instant messaging<br />Text messaging<br />
  3. 3. <ul><li> 400 million users worldwide
  4. 4. 50% of active users log in every day
  5. 5. 35 million users update their status every day</li></ul>Mobile Facebook:<br /><ul><li>More than 100 million users access Facebook from mobile devices
  6. 6. Mobile users are twice as active than non-mobile users</li></li></ul><li><ul><li>Facebook surpassed it in 2009…but!</li></ul>  <br /><ul><li>57 million unique visitors a month in the U.S. alone
  7. 7. Are your patrons still using it?</li></li></ul><li><ul><li>Over 105 million registered users
  8. 8. 180 million unique visitors each month</li></ul>More importantly:<br /><ul><li> Twitter's search engine receives around 600 million search queries per day.
  9. 9. Library of Congress will archive every single public tweet ever posted! </li></li></ul><li>Twitter + Google = Real Time Searches<br />
  10. 10. <ul><li> Over 8 million daily unique visitors
  11. 11. Median age of 21
  12. 12. Widgets add instant interactive feature to your website!</li></li></ul><li>T3XT1NG<br />End of 2009:<br /><ul><li> 91% of the US owns a cell phone
  13. 13. 98% of cell phones are SMS-ready
  14. 14. 5.1 billion text messages are sent every day
  15. 15. More texts than phone calls are made</li></ul>http://www.flickr.com/photos/whltravel<br />
  16. 16. Why use this stuff?<br />It’s free! <br />It’s easy!<br />Reach out to your users<br />Build your community online<br />
  17. 17. Danbury Library’s Poke @ the Library Contest<br />
  18. 18. Poke @ the Library Contest<br />March 1 – March 31, 2010<br />Facebook, Twitter, SMS, IM, Foursquare<br />
  19. 19. Results<br />13% increase in Facebook fans (over 330)<br />6% increase in Twitter followers (over 1100)<br />15 Foursquare checkins in March (5 prior)<br />43 entries:<br />0 SMS<br />3 IM<br />5 Twitter<br />9 Foursquare<br />26 Facebook<br />
  20. 20. What’s Next for Me?<br />Develop custom landing page<br />Review texting<br />Engage more on Twitter?<br />Foursquare?<br />
  21. 21. What’s Next for YOU?<br />Try.<br />Play.<br />Experiment.<br />Fail. Or don’t.<br />“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”<br />~ Colin Powell<br />
  22. 22. Thank you!<br />Merry Uk<br />Danbury Library (I love you!) – www.danburylibrary.org<br />170 Main Street<br />Danbury, CT 06810<br />merryuk@danburylibrary.org<br />Fairfield Public Library (I love you too!)– www.fairfieldpubliclibrary.org<br />1080 Old Post Road<br />Fairfield, CT 06824<br />merryuk@fplct.org <br />
  23. 23. <ul><li> Slide 3: </li></ul>http://www.facebook.com/press/info.php?statistics<br /><ul><li> Slide 4:</li></ul>http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/<br /><ul><li> Slide 5: </li></ul>http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html<br />http://blogs.loc.gov/loc/2010/04/how-tweet-it-is-library-acquires-entire-twitter-archive/<br /><ul><li>Slide 7:</li></ul>http://business.meebo.com/advertisers/<br /><ul><li> Slide 8: </li></ul>http://www.cellsigns.com/industry.shtml<br />http://www.ctia.org/advocacy/research/index.cfm/AID/10323<br />http://www.flickr.com/photos/whltravel/3925306427<br />

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