Tell your start up story

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Pitching for investment? Make sure your pitch tells the full story:
- how to make your pitch memorable
- avoid the most common mistakes
- use persuasive language
- create professional looking design in no time

Published in: Business, Economy & Finance
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Tell your start up story

  1. 1. Tell your start-up story Pitching for investment success Miriam Gilbert – Storytelling with Numbers
  2. 2. 90% start-up investment pitches fail No compelling story Product / Business idea is not convincing Lack of preparation Of content and soft skills Weak team Expertise and dynamics are not convincing No investment fit Does not meet investors’ portfolio need
  3. 3. Understand your audience Not all investors are the same – who are they?
  4. 4. What do you know about your audience? Are they: • Angels or VC’s? • Leaders of followers? What is the investment fit?
  5. 5. Common mistakes and how to avoid them when pitching
  6. 6. Solve a problem Focusing on the problem rather than your solution creates interest and human connection
  7. 7. Present a strong team Make sure your team’s expertise shines through and you demonstrate great team dynamic
  8. 8. The right balance Present all the critical data but don’t provide a lecture. You want to sell your idea, not educate Level of detail Critical information
  9. 9. Address the obvious questions Don’t pretend there are no competitors or risks. Admit past mistakes and explain what you learned from them.
  10. 10. Keep the audience engaged Don’t talk too fast or too long (20min max) Never read the slides Make eye contact Invite questions
  11. 11. Be mindful of cultural differences Shaking hands Eye contact Common phrases Using first names Other? I say tomatoes, You say tomatoes
  12. 12. Use storytelling for impact Make your pitch really memorable
  13. 13. Audiences remember pitch data 10% 100% of the data during pitch 10 min after pitch but almost 1 day after pitch 1 week after pitch 0% 20% 40% % data retention 60% 80% 100% of the Story
  14. 14. How stories work Stories provide a frame of reference and can create an emotional connection
  15. 15. Simple storyline Real solution Proposal Status Quo Conflict Challenge Call to ACTION
  16. 16. Ideas from everyday life Set in context
  17. 17. Simple language tricks To achieve greater influence
  18. 18. This is great BUT…
  19. 19. I agree and that is why… I agree and that means…
  20. 20. As you notice / realise / see / experience… you will…
  21. 21. Use straightforward design techniques You can apply immediately
  22. 22. Uncluttered – lots of white space Consistent backgrounds – simple is best Chose a theme and apply consistently Consistent fonts – max. 3 styles Consistent style elements
  23. 23. A monochromatic colour scheme looks professional 14 FREQ. 12 10 8 6 4 2 0 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95
  24. 24. Slides to include in your slide deck Details in hand-out Keep technical details, complex tables and drawings for the hand-out 0) Cover Slide 1) Elevator Pitch Slide 2) Team 3) Board Members & Advisers & Future Hires (Optional, combine w/ team slide) 4) Market Opportunity: Define Market, Size & Target Client 5) Market Problem & Current Solutions 6) Your Solution (1-5 slides) 7) Traction & Awards (Optional, if none yet) (1-3 slides) 8) Market Fit / Competition (Optional, can be explained in slide 5 & 6) 9) Competitive Advantages (Optional, can be explained in slides 5 & 6) 10) Business Model: Key Revenue Streams 11) Marketing Approach & Strategy: Key Expenses / Time-Efforts 12) Financial Projections 13) Exit Strategy (Optional) 14) The Ask: Capital Raise / Uses / Intros 15) Closing Slide: Questions? Contact Details
  25. 25. Q&A
  26. 26. THANK YOU! Wishing you the best of luck, Miriam Gilbert Email: miriam@storytellingwithnumbers.com Tel: +44 (0) 783 40 59 240 Web: www.storytellingwithnumbers.com Twitter: MiriamRGilbert

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