Can I be a
business
model?
YOUR BUSINESS MODEL
what is that all about?
2013
Many businesses
fail
Big& Small
Small business
failure:
4 out of 5
in year 1
e.g.
HMV
Jessops
Blockbuster
Comet (2x)
And let’s not talk about the …
Big failures since 2010:
Don’t
blame the
Economy!
YOUR
BUSINESS MODEL
AS THE KEY
Business Model def:
What you do
How you do it
Who you sell it to
K
E
Y
THE Value proposition
Customers
Money
Practicalities
People
Answers on a
post-it
K
E
Y
THE Value proposition
What
Needor Problem
do you solve?
No marketing
blurb!
K
E
Y
THE
Customers
Who are your
Customers
and what’s your
Relationship?
What do you Really know
about you Customers?
K
E
Y
THE
Practicalities
What do you NEED to
Produce?
Sell?
Deliver?
Does it fit
your Value
Proposition?
K
E
Y
THE
People
Who are the
People in your
business?
Staff
Partners
Stakeholders
K
E
Y
THE
Money
Money
Money
Money
Revenue
less
Costs
=
???
Popular
Business
Models
Niche
Expertise, small set of products / services,
limited customer reach, straightforward
exchange
Most life-style busine...
Longtail
Selling less of more = large # of niche product,
each sells infrequently
e.g. Netflix, Ebay, Facebook, Lulu.com, ...
Multi-sided
Brings together two+ separate customer groups
& facilitates the interaction
e.g. Credit Cards, Google, Ebay, A...
Bait & Hook
Cheap/Free initial offer with a tie-in
e.g. Mobiles on contracts, Gillette Razors, Printers &
cartridges
Free/Freemium
Gives away product/service for free – financed
by other products / services
e.g. Skype, Google, Metro & Even...
K
E
Y
THE Value proposition Customer
types
Customer
relationships
ChannelsKey
activities
Key
resources
Key staff
Key
Partn...
I see
Change
Scan
the
Future
Grab
opportunities
Enjoy your business
Acknowledgement
Content and Canvas
The business model canvas has been derived from the business model canvas developed by
...
Business model talk july 2013
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Business model talk july 2013

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Recent talk at Mums in Business group in East Dulwich. Introduction to business modelling, use of a business model canvas and discussion on a range of business models.
Based on the book "Business model generation" by A. Osterwalder / Y. Pigneur

Published in: Business, News & Politics
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Business model talk july 2013

  1. 1. Can I be a business model?
  2. 2. YOUR BUSINESS MODEL what is that all about? 2013
  3. 3. Many businesses fail Big& Small
  4. 4. Small business failure: 4 out of 5 in year 1
  5. 5. e.g. HMV Jessops Blockbuster Comet (2x) And let’s not talk about the … Big failures since 2010:
  6. 6. Don’t blame the Economy!
  7. 7. YOUR BUSINESS MODEL AS THE KEY
  8. 8. Business Model def: What you do How you do it Who you sell it to
  9. 9. K E Y THE Value proposition Customers Money Practicalities People
  10. 10. Answers on a post-it
  11. 11. K E Y THE Value proposition What Needor Problem do you solve?
  12. 12. No marketing blurb!
  13. 13. K E Y THE Customers Who are your Customers and what’s your Relationship?
  14. 14. What do you Really know about you Customers?
  15. 15. K E Y THE Practicalities What do you NEED to Produce? Sell? Deliver?
  16. 16. Does it fit your Value Proposition?
  17. 17. K E Y THE People Who are the People in your business?
  18. 18. Staff Partners Stakeholders
  19. 19. K E Y THE Money Money Money Money
  20. 20. Revenue less Costs = ???
  21. 21. Popular Business Models
  22. 22. Niche Expertise, small set of products / services, limited customer reach, straightforward exchange Most life-style businesses
  23. 23. Longtail Selling less of more = large # of niche product, each sells infrequently e.g. Netflix, Ebay, Facebook, Lulu.com, Amazon
  24. 24. Multi-sided Brings together two+ separate customer groups & facilitates the interaction e.g. Credit Cards, Google, Ebay, Amazon market place
  25. 25. Bait & Hook Cheap/Free initial offer with a tie-in e.g. Mobiles on contracts, Gillette Razors, Printers & cartridges
  26. 26. Free/Freemium Gives away product/service for free – financed by other products / services e.g. Skype, Google, Metro & Evening Standard, Museums in London, many mobile apps
  27. 27. K E Y THE Value proposition Customer types Customer relationships ChannelsKey activities Key resources Key staff Key Partners Stakeholders Income streams Cost structures Profits Get the tools
  28. 28. I see Change Scan the Future
  29. 29. Grab opportunities
  30. 30. Enjoy your business
  31. 31. Acknowledgement Content and Canvas The business model canvas has been derived from the business model canvas developed by Alexander Osterwalder and Yves Pigneur in their book “Business model generation”. The original canvas has been remixed based on my personal experience with clients. Link to the original source: The business model patterns are also based on the same book by Osterwalder / Pigneur Images Flickr, Urban Mogul Life Decca Records Design inspiration Eric Feng & SlideComet ( )
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