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Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
Horsemeat Scandal UK
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Horsemeat Scandal UK

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How two major British media, BBC and The Guardian handled the Horsemeat Scandal

How two major British media, BBC and The Guardian handled the Horsemeat Scandal

Published in: News & Politics
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  • 1. Crisis Management labPanteion UniversityAdvertising & Public Relations LAB3/26/13 1Crisis management
  • 2. 3/26/13 Crisis management 2
  • 3. 3/26/13 3Crisis management
  • 4. 3/26/13 4Crisis management
  • 5. Total articles (16 January-24 March) :2733/26/13 5Crisis management
  • 6. Total articles (16 January-24 March) :273• informative3/26/13 6Crisis management
  • 7. Total articles (16 January-24 March) :273• informative• analytical“How the horsemeat scandal unfolded – timeline”Press Association3/26/13 7Crisis management
  • 8. Total articles (16 January-24 March) :273• informative• analytical• documented (datas, opinions, quotes)3/26/13 8Crisis management
  • 9. “Horsemeat scandal: the essential guide”Felicity Lawrence3/26/13 Crisis management 9
  • 10. Total articles (16 January-24 March) :273• informative• analytical• documented (datas, opinions, quotes)• short news3/26/13 10Crisis management
  • 11. • not critical3/26/13 Crisis management 11
  • 12. • not critical• humor“Horse? No problem. Just dont take us for a ride”Lucy Mangan3/26/13 Crisis management 12
  • 13. • not critical• humor• reassuring for the society of England3/26/13 Crisis management 13
  • 14. • not critical• humor• reassuring for the society of England• self sarcastic, ironic3/26/13 Crisis management 14
  • 15. •Martin Rowson3/26/13 Crisis management 15
  • 16. • not critical• humor• reassuring for the society of England• self sarcastic, ironic• well disposed3/26/13 Crisis management 16
  • 17. • Vs3/26/13 Crisis management 17
  • 18. • Vs Nestle & Findus• Vs3/26/13 Crisis management 18
  • 19. • Vs Nestle & Findus• Vs Poland• often refers to EU – as it is the major horsemeattrading partner to UK & Ireland3/26/13 Crisis management 19
  • 20. • Vs Nestle & Findus• Vs Poland• often refers to EU – as it is the major horsemeattrading partner to UK & Ireland• support3/26/13 Crisis management 20
  • 21. • Cameron’s opinionPOSITIVE & NEGATIVE REMARKS3/26/13 Crisis management 21
  • 22. 3/26/13 Crisis management 22
  • 23. 3/26/13 Crisis management 23
  • 24. 3/26/13 Crisis management 24
  • 25. 3/26/13 Crisis management 25
  • 26. 3/26/13 Crisis management 26
  • 27. James Meikleis a specialcorrespondent for the Guardian3/26/13 Crisis management 27
  • 28. 3/26/13 Crisis management 28• Total articles ( 19 January-25 March) : 197
  • 29. 3/26/13 Crisis management 29• Total articles ( 19 January-25 March) : 197• informative
  • 30. 3/26/13 Crisis management 30• Total articles ( 19 January-25 March) : 197• informative• emotional ( adjectives, parallelism, metaphors)
  • 31. 3/26/13 Crisis management 31• Total articles ( 19 January-25 March) : 197• informative• emotional ( adjectives, parallelism, metaphors)• not humor
  • 32. 3/26/13 Crisis management 32• caustic
  • 33. 3/26/13 Crisis management 33• caustic• critical
  • 34. 3/26/13 Crisis management 34• caustic• critical• political orientation
  • 35. 3/26/13 Crisis management 35• caustic• critical• political orientation• blames Romania
  • 36. 3/26/13 Crisis management 36
  • 37. • Plenty of statements3/26/13 Crisis management 37
  • 38. • Plenty of statementsfrom politicians3/26/13 Crisis management 38
  • 39. 3/26/13 Crisis management 39
  • 40. • Plenty of statementsfrom politiciansfrom members of food business3/26/13 Crisis management 40
  • 41. 3/26/13 Crisis management 41
  • 42. • Plenty of statementsfrom politiciansfrom members of food businessfrom unionists and consortiums3/26/13 Crisis management 42
  • 43. 3/26/13 Crisis management 43
  • 44. • Paterson used words as3/26/13 Crisis management 44
  • 45. • Paterson used words astrust3/26/13 Crisis management 45
  • 46. • Paterson used words astrustengagement3/26/13 Crisis management 46
  • 47. • Paterson used words astrustengagementresponsibility3/26/13 Crisis management 47
  • 48. • Paterson used words astrustengagementresponsibilitycommitment3/26/13 Crisis management 48
  • 49. • Paterson used words astrustengagementresponsibilitycommitmentconfidence3/26/13 Crisis management 49
  • 50. • Blame on Spanghero3/26/13 Crisis management 50
  • 51. • Blame on Spangheroby French government3/26/13 Crisis management 51
  • 52. • Blame on Spangheroby French governmentby British government3/26/13 Crisis management 52
  • 53. • Blame on Spangheroby French governmentby British governmentby FSA officials’ inquiries3/26/13 Crisis management 53
  • 54. 3/26/13 Crisis management 54
  • 55. • Rare statements from Spanghero3/26/13 Crisis management 55It’s a conspiracy
  • 56. Statics and poll results• About the influence in themarket“Meanwhile, 31% of 2,002adults questioned for asurvey for two Sundaynewspapers said they hadstopped eating ready-mealsas a result of the scandal.”• About the effectiveness ofpolitical measures“The survey, carried out on 13and 14 February, also found44% agreed with thestatement "the governmenthas responded well to thefindings of horsemeat inready meals" with 30%disagreeing”3/26/13 Crisis management 56
  • 57. ARTICLES anonymous3/26/13 Crisis management 57
  • 58. THANK YOU FOR YOUR TIMEAlexou MirellaAlevropoulou AlexiaDimitrakopoulou AikateriniPapantonopoulos GiannisPappa StellaMania Xenou, Instructor, CEO at Reliant CommunicationsBetty Tsakarestou, Assistant Professor, Head of Adv. & PR LabCrisis management 58

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