Horsemeat Scandal UK

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How two major British media, BBC and The Guardian handled the Horsemeat Scandal

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Horsemeat Scandal UK

  1. 1. Crisis Management labPanteion UniversityAdvertising & Public Relations LAB3/26/13 1Crisis management
  2. 2. 3/26/13 Crisis management 2
  3. 3. 3/26/13 3Crisis management
  4. 4. 3/26/13 4Crisis management
  5. 5. Total articles (16 January-24 March) :2733/26/13 5Crisis management
  6. 6. Total articles (16 January-24 March) :273• informative3/26/13 6Crisis management
  7. 7. Total articles (16 January-24 March) :273• informative• analytical“How the horsemeat scandal unfolded – timeline”Press Association3/26/13 7Crisis management
  8. 8. Total articles (16 January-24 March) :273• informative• analytical• documented (datas, opinions, quotes)3/26/13 8Crisis management
  9. 9. “Horsemeat scandal: the essential guide”Felicity Lawrence3/26/13 Crisis management 9
  10. 10. Total articles (16 January-24 March) :273• informative• analytical• documented (datas, opinions, quotes)• short news3/26/13 10Crisis management
  11. 11. • not critical3/26/13 Crisis management 11
  12. 12. • not critical• humor“Horse? No problem. Just dont take us for a ride”Lucy Mangan3/26/13 Crisis management 12
  13. 13. • not critical• humor• reassuring for the society of England3/26/13 Crisis management 13
  14. 14. • not critical• humor• reassuring for the society of England• self sarcastic, ironic3/26/13 Crisis management 14
  15. 15. •Martin Rowson3/26/13 Crisis management 15
  16. 16. • not critical• humor• reassuring for the society of England• self sarcastic, ironic• well disposed3/26/13 Crisis management 16
  17. 17. • Vs3/26/13 Crisis management 17
  18. 18. • Vs Nestle & Findus• Vs3/26/13 Crisis management 18
  19. 19. • Vs Nestle & Findus• Vs Poland• often refers to EU – as it is the major horsemeattrading partner to UK & Ireland3/26/13 Crisis management 19
  20. 20. • Vs Nestle & Findus• Vs Poland• often refers to EU – as it is the major horsemeattrading partner to UK & Ireland• support3/26/13 Crisis management 20
  21. 21. • Cameron’s opinionPOSITIVE & NEGATIVE REMARKS3/26/13 Crisis management 21
  22. 22. 3/26/13 Crisis management 22
  23. 23. 3/26/13 Crisis management 23
  24. 24. 3/26/13 Crisis management 24
  25. 25. 3/26/13 Crisis management 25
  26. 26. 3/26/13 Crisis management 26
  27. 27. James Meikleis a specialcorrespondent for the Guardian3/26/13 Crisis management 27
  28. 28. 3/26/13 Crisis management 28• Total articles ( 19 January-25 March) : 197
  29. 29. 3/26/13 Crisis management 29• Total articles ( 19 January-25 March) : 197• informative
  30. 30. 3/26/13 Crisis management 30• Total articles ( 19 January-25 March) : 197• informative• emotional ( adjectives, parallelism, metaphors)
  31. 31. 3/26/13 Crisis management 31• Total articles ( 19 January-25 March) : 197• informative• emotional ( adjectives, parallelism, metaphors)• not humor
  32. 32. 3/26/13 Crisis management 32• caustic
  33. 33. 3/26/13 Crisis management 33• caustic• critical
  34. 34. 3/26/13 Crisis management 34• caustic• critical• political orientation
  35. 35. 3/26/13 Crisis management 35• caustic• critical• political orientation• blames Romania
  36. 36. 3/26/13 Crisis management 36
  37. 37. • Plenty of statements3/26/13 Crisis management 37
  38. 38. • Plenty of statementsfrom politicians3/26/13 Crisis management 38
  39. 39. 3/26/13 Crisis management 39
  40. 40. • Plenty of statementsfrom politiciansfrom members of food business3/26/13 Crisis management 40
  41. 41. 3/26/13 Crisis management 41
  42. 42. • Plenty of statementsfrom politiciansfrom members of food businessfrom unionists and consortiums3/26/13 Crisis management 42
  43. 43. 3/26/13 Crisis management 43
  44. 44. • Paterson used words as3/26/13 Crisis management 44
  45. 45. • Paterson used words astrust3/26/13 Crisis management 45
  46. 46. • Paterson used words astrustengagement3/26/13 Crisis management 46
  47. 47. • Paterson used words astrustengagementresponsibility3/26/13 Crisis management 47
  48. 48. • Paterson used words astrustengagementresponsibilitycommitment3/26/13 Crisis management 48
  49. 49. • Paterson used words astrustengagementresponsibilitycommitmentconfidence3/26/13 Crisis management 49
  50. 50. • Blame on Spanghero3/26/13 Crisis management 50
  51. 51. • Blame on Spangheroby French government3/26/13 Crisis management 51
  52. 52. • Blame on Spangheroby French governmentby British government3/26/13 Crisis management 52
  53. 53. • Blame on Spangheroby French governmentby British governmentby FSA officials’ inquiries3/26/13 Crisis management 53
  54. 54. 3/26/13 Crisis management 54
  55. 55. • Rare statements from Spanghero3/26/13 Crisis management 55It’s a conspiracy
  56. 56. Statics and poll results• About the influence in themarket“Meanwhile, 31% of 2,002adults questioned for asurvey for two Sundaynewspapers said they hadstopped eating ready-mealsas a result of the scandal.”• About the effectiveness ofpolitical measures“The survey, carried out on 13and 14 February, also found44% agreed with thestatement "the governmenthas responded well to thefindings of horsemeat inready meals" with 30%disagreeing”3/26/13 Crisis management 56
  57. 57. ARTICLES anonymous3/26/13 Crisis management 57
  58. 58. THANK YOU FOR YOUR TIMEAlexou MirellaAlevropoulou AlexiaDimitrakopoulou AikateriniPapantonopoulos GiannisPappa StellaMania Xenou, Instructor, CEO at Reliant CommunicationsBetty Tsakarestou, Assistant Professor, Head of Adv. & PR LabCrisis management 58

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