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#bostonmarathon Blasts - Twitter Study
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#bostonmarathon Blasts - Twitter Study

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How was Twitter used in the Boston Blasts. How media, organizations and people handled twitter to inform, update, call for help, warn etc. …

How was Twitter used in the Boston Blasts. How media, organizations and people handled twitter to inform, update, call for help, warn etc.

#bostonmarathon

Published in News & Politics
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  • 1. Crisis Management labPanteion UniversityAdvertising & Public Relations LAB1Crisis management
  • 2. #bostonmarathonCrisis management 2
  • 3. Crisis management 3
  • 4. Boston Marathon Official Twitter Account@bostonmarathonCrisis management 4
  • 5. Boston Marathon@bostonmarathonfew tweets about the incidentCrisis management 5
  • 6. Boston Marathon@bostonmarathonfew tweets about the incidenttechnical & location updatesCrisis management 6
  • 7. Boston Marathon@bostonmarathonfew tweets about the incidenttechnical & location updatesno often use the hashtag #bostonmarathonCrisis management 7
  • 8. Boston Marathon@bostonmarathonfew tweets about the incidenttechnical & location updatesno often use the hashtag #bostonmarathonlinks that redirected you to its Facebook pageCrisis management 8
  • 9. Boston Police Dept.@boston_policeCrisis management 9
  • 10. Boston Police Dept.@boston_policeOn April 15thNewsCrisis management 10
  • 11. Boston Police Dept.@boston_policeOn April 15thNewsUpdatesCrisis management 11
  • 12. Boston Police Dept.@boston_policeOn April 15thNewsUpdatesMedia AdvisoryCrisis management 12
  • 13. Boston Police Dept.@boston_policeOn April 15thNewsUpdatesMedia AdvisoryInformed about Boston Police’s actsCrisis management 13
  • 14. Boston Police Dept.@boston_policeOn the next daysNews // UpdatesMedia AdvisoryAsked people to contact if they had any clueCrisis management 14
  • 15. Boston Police Dept.@boston_policeOn the next daysNews // UpdatesMedia AdvisoryAsked people to contact if they had any clueAdvices // Community AlertsCrisis management 15
  • 16. Boston Police Dept.@boston_policeCrisis management 16
  • 17. The White House@whitehouseCrisis management 17
  • 18. The White House@whitehouseOn the 15thQuotesHappening nowLinks for Obamalive speechCrisis management 18
  • 19. The White House@whitehouseOn the following days:Obama QuotesInspirational –EmpoweringCrisis management 19
  • 20. The Boston Globe@bostonglobeCrisis management 20
  • 21. The Boston Globe@bostonglobeA lot of sentences + links that redirect you totheir siteCrisis management 21
  • 22. The Boston Globe@bostonglobeA lot of sentences + links that redirect you totheir siteUpdates// NewsCrisis management 22
  • 23. The Boston Globe@bostonglobeInformativeCrisis management 23
  • 24. The Boston Globe@bostonglobeInformativeA lot of tweetsCrisis management 24
  • 25. The Boston Globe@bostonglobeInformativeA lot of tweetsRT tweets of Boston Residents regarding thesituationCrisis management 25
  • 26. The Boston Globe@bostonglobeInformativeA lot of tweetsRT tweets of Boston Residents regarding thesituationCalls people to contact if they have anyinformationCrisis management 26
  • 27. ABC NEWS@ABCCrisis management 27
  • 28. • many & often tweetsCrisis management 28
  • 29. • many & often tweets• links to siteCrisis management 29
  • 30. • many & often tweets• links to site• updatesCrisis management 30
  • 31. • many & often tweets• links to site• updates• quotes/statementsCrisis management 31
  • 32. • many & often tweets• links to site• updates• quotes/statements• no often hastagsCrisis management 32
  • 33. • many & often tweets• links to site• updates• quotes/statements• no often hashtags• picture/videosCrisis management 33
  • 34. • many & often tweets• links to site• updates• quotes/statements• no often hashtags• picture/videos• live streamingCrisis management 34
  • 35. Wall Street Journal@WSJCrisis management 35
  • 36. • many tweetsCrisis management 36
  • 37. • many tweets• with hastags #bostonmarathonCrisis management 37
  • 38. • many tweets• with hastags #bostonmarathon• links to siteCrisis management 38
  • 39. • many tweets• with hastags #bostonmarathon• links to site• updatesCrisis management 39
  • 40. • many tweets• with hastags #bostonmarathon• links to site• updates• commentaryCrisis management 40
  • 41. REUTERS US NEWS@REUTERS USCrisis management 41
  • 42. • many and frequent tweetsReuters US News @ReutersUS15 AprTwo explosions near finish line of Boston Marathon: witnesseshttp://reut.rs/ZWsXsL live coverage:http://reut.rs/BostonExplosionNY police stepping up security after Boston Marathon explosionhttp://reut.rs/116xzk1 live coverage:http://reut.rs/BostonExplosionCrisis management 42
  • 43. • many and frequent tweets• links to siteReuters US News @ReutersUS 15 AprBoston Marathon headquarters locked down after blasts heardhttp://reut.rs/ZWsXsLCrisis management 43
  • 44. • many and frequent tweets• links to site• updatesReuters Top News @Reuters15 AprLive updates on #BostonMarathon explosion:http://reut.rs/BostonExplosionCrisis management 44
  • 45. • many and frequent tweets• links to site• updates• statementsCrisis management 45
  • 46. Reuters US News @ReutersUS15 AprObama called Boston mayor, Mass. governor to offer help –live coverage http://reut.rs/BostonExplosionReuters US News @ReutersUS15 AprD.C police spokesman: department has "heightened" security precautionsaround Washington, DC - live coveragehttp://reut.rs/BostonExplosionReuters US News @ReutersUS15 AprBoston police: cannot estimate exactly how many injured in explosionshttp://reut.rs/BostonExplosionReuters US News @ReutersUS15 AprBoston police commissioner unclear if Boston Marathon explosions related to JFK library explosiohttp://reut.rs/BostonExplosionCrisis management 46
  • 47. • many and frequent tweets• link to site• updates• statements• often hastags # BostonMarathon # breakingReuters US News @ReutersUS15 AprAG Holder directed full resources of Justiceto be deployed in investigating Boston explosions: department official #breakingObama notified of #BostonMarathon, has directed administration to provide whateverassistancenecessary in n: White HouseBoston police confirms another explosion at JFK Library#breakingCrisis management 47
  • 48. • many and frequent tweets• link to site• updates• statements• often hastags # BostonMarathon # breaking• pictures/videosReuters Pictures @reuterspictures15 AprGallery: #BostonMarathon bombings http://reut.rs/17C7DR4Crisis management 48
  • 49. • many and frequent tweets• link to site• updates• statements• often hastags # BostonMarathon # breaking• pictures/videos• live coverageReuters US News @ReutersUS15 AprTwo blasts hit Boston Marathon finish line, at least two killedhttp://reut.rs/ZWsXsL live coverage:http://reut.rs/BostonExplosionCrisis management 49
  • 50. FOX 25 News Boston@fox25newsCrisis management 50
  • 51. • only 10 tweetsCrisis management 51
  • 52. • only 10 tweets• often hashtags #bostonmarathonCrisis management 52
  • 53. • only 10 tweets• often hastags # bostonmarathonFOX 25 News Boston @fox25news15 AprRunners being stopped at mile 26 after explosion near finish line#bostonmarathonFOX 25 News Boston @fox25news15 AprB & C line of green line temporarily suspended after explosion#bostonmarathonCrisis management 53
  • 54. • only 10 tweets• often hashtags #bostonmarathon• Breaking newsCrisis management 54
  • 55. • only 10 tweets• often hashtags #bostonmarathon• Breaking newsFOX 25 News Boston @fox25news15 AprBREAKING: @Boston_Police say 22 injured 2 dead#bostonmarathon#fox25Crisis management 55
  • 56. • only 10 tweets• often hashtags #bostonmarathon• breaking news• two statementsCrisis management 56
  • 57. • only 10 tweets• often hashtags #bostonmarathon• breaking news• two statementsFOX 25 News Boston @fox25news15 AprObama has been notified- had directed his administration to providewhatever assistance is necessary in the investigation/response.FOX 25 News Boston @fox25news15 AprBPD: unclear if explosions at marathon, JFK library relatedbut treating them as if they are #bostonmarathon#fox25Crisis management 57
  • 58. THANK YOU FOR YOUR TIMEAlexou MirellaAlevropoulou AlexiaDimitrakopoulou AikateriniPapantonopoulos GiannisPappa StellaMania Xenou, Instructor, CEO at Reliant CommunicationsBetty Tsakarestou, Assistant Professor, Head of Adv. & PR LabCrisis management 58