Your SlideShare is downloading. ×
0
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
SURPRISE APP
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SURPRISE APP

147

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
147
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL MEDIA &ENTEPRENEURSHIPADVERTISING AND PUBLIC RELATIONSLABSDEPARTMENT OF COMMUNICATION, MEDIA AND CULTUREPANTEION UNIVERSITY
  • 2. SURPRISE APP
  • 3. PROBLEMa last minute invitation shows upit can be a dinner party,a gathering at a friend’s house, a soireeor a reception..you don’t have the time to go and buy a presentbut....can you go empty handed? SURPRISE APP | June 2012
  • 4. NO! SURPRISE APP | June 2012
  • 5. SOLUTIONSURPRISE APP is an application that allowsyou to instantly buy a gift for a friend straightfrom your mobile and actually send it to him! SURPRISE APP | June 2012
  • 6. HOW IT WORKSYOU - All you have to do is:1. choose the gift you want to buy from a widerange of products SURPRISE APP | June 2012
  • 7. HOW IT WORKSYOU - All you have to do is:1. choose the present you want to buy from theavailable categories (drinks, pastry, flowers)2. pick a card and write a personal message toyour friend SURPRISE APP | June 2012
  • 8. HOW IT WORKSYOU - All you have to do is:1. choose the present you want to buy from theavailable categories (drinks, pastry, flowers)2. pick a card and write a personal message toyour friend..and let us take care of the rest! SURPRISE APP | June 2012
  • 9. HOW IT WORKSWE – SURPRISE APPwill notify your friendby text, iMessage,e-mail or Facebookthat he is about toreceive a gift from youwhile showing himyour card.No shipping info needed. SURPRISE APP | June 2012
  • 10. HOW IT WORKSYour friend views thecard and fills out hisinformation in order toreceive the gift. SURPRISE APP | June 2012
  • 11. COMPETITIONKARMA APPGIFT APPWRAPPTHE GIFT APPGIFT ME BETA android SURPRISE APP | June 2012
  • 12. PERCEPTUAL MAPPING SURPRISE APP | June 2012
  • 13. COMPETITION SURPRISE APP | June 2012
  • 14. HOW DO WE DIFFER?We send an actual gift. SURPRISE APP | June 2012
  • 15. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea. SURPRISE APP | June 2012
  • 16. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea.We solve an actual problem. SURPRISE APP | June 2012
  • 17. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea.We solve an actual problem.There is no such service in Greece. SURPRISE APP | June 2012
  • 18. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea.We solve an actual problem.There is no such service in Greece.We offer to the customer an easy, simple& different gift experience. SURPRISE APP | June 2012
  • 19. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea.We solve an actual problem.There is no such service in Greece.We offer to the customer an easy, simple& different gift experience.We offer the recipient a special & surprisinggift experience. SURPRISE APP | June 2012
  • 20. SWOT ANALYSIS STRENGTHS WEAKNESSES 1ST IN GR/EU MARKET GR MARKET NOT FAMILIAR WITH ONLINE INSTANT BUY SHOPPING RANGE OF PRODUCTS & PERSONALIZATION VIRTUAL GIFTS PAYPAL SWOT OPPORTUNITIES THREATSAIMS TO GR, BALCAN & EU MARKET OTHER POPULAR APP PREFERANCEPARTNERSHIP WITH SEVERAL BRANDS SURPRISE APP | June 2012
  • 21. MARKET STRATEGY SURPRISE APP | June 2012
  • 22. HOW ARE WE GONNA MAKE IT WORKWe will cooperate with popular chains that have multiple stores across the city.Test Case: AthensPatisseries: Fresh, Max PerryWine points: MatsoukasFlower services: Interflora SURPRISE APP | June 2012
  • 23. HOW ARE WE GONNA MAKE IT WORKThe costumer chooses the gift he prefers,Buys it instantly. SURPRISE APP | June 2012
  • 24. HOW ARE WE GONNA MAKE IT WORKThe costumer chooses the gift he prefers,Buys it instantly.Then the collaborating courier service isnotified and undertakes to deliver the order. SURPRISE APP | June 2012
  • 25. HOW ARE WE GONNA MAKE IT WORKThe costumer chooses the gift he prefers,Buys it instantlyThen the collaborating courier service isnotified and undertakes to deliver the order.… TA TA ! The surprise gift has now beendelivered to its percipient successfully! SURPRISE APP | June 2012
  • 26. thank you.SURPRISE APP | June 2012
  • 27. THE TEACHERS Giannakeas George Siligardakis Nektarios Doksaras Ioannis Tsene Lida - CoordinatorTsakarestou Betty - Professor
  • 28. THE TEAM Alexiadou Daphne Alexou Mirella Alevropoulou Alexia Alivizatou AlexandraDimitrakopoulou Katerina Tsoufi Christianna

×