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Building relationships with your clients
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Building relationships with your clients

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A presentation about how to reconsider your loyal customers and start reshaping your business around them.

A presentation about how to reconsider your loyal customers and start reshaping your business around them.

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Transcript

  • 1. BUILDING  RELATIONSHIPS  WITH  YOUR  CLIENTS   A  shi7  from  consumers  to  people  
  • 2. 1971 MEDIA  FRAGMENTATION     IS  INCREASING   An average person In  1971,  the  average  person     encountered encountered  approximately   approximately 500 500 ad  messages  a  day.   ad messages a day   Media  fragmentaHon  is  increasing    
  • 3. Today,   TODAY that  number     is  almost   5000 5000 that number is MAKING  IT  HARDER  TO     ENGAGE  CONSUMERS   Contact  becomes  more  complex  
  • 4. People  are  not  listening  anymore!  
  • 5. New  technologies,   fragmented  media  &     a  new  generaHon  of     EMPOWERED  CONSUMERS     are  rapidly  changing  adverHsing  
  • 6. “Talking”  to  “consumers”  has  evolved  from…  
  • 7. …to  a  real,  direct    conversaHon  
  • 8. So,  idenHfy  your  brand  lovers  
  • 9. Focus  on  your  loyals  instead  of  on   acquiring  new  customers  
  • 10. Listen  to  what   they  say  
  • 11. Understand  their  feedback  
  • 12. Personalize  your  offers  and  make  them  relevant  
  • 13. Don’t  aZempt  to  buy   their  loyalty  
  • 14. Instead,  let  them   earn  their  rewards  
  • 15. Build  it  every  day  
  • 16. Build it every day LasHng  relaHonship  with  your  customers  are   your  yet  undiscovered  gold  mine  
  • 17. Lasting relationships are your gold mine! mircea.criveanu@thehubpartners.ro