BUILDING	
  RELATIONSHIPS	
  WITH	
  YOUR	
  CLIENTS	
  
A	
  shi7	
  from	
  consumers	
  to	
  people	
  
1971

MEDIA	
  FRAGMENTATION	
  	
  
IS	
  INCREASING	
  

An average person
In	
  1971,	
  the	
  average	
  person	
  	
...
Today,	
  
TODAY
that	
  number	
  	
  
is	
  almost	
  

5000
5000
that number is

MAKING	
  IT	
  HARDER	
  TO	
  	
  
E...
People	
  are	
  not	
  listening	
  anymore!	
  
New	
  technologies,	
  
fragmented	
  media	
  &	
  	
  
a	
  new	
  generaHon	
  of	
  	
  

EMPOWERED	
  CONSUMERS	
  	...
“Talking”	
  to	
  “consumers”	
  has	
  evolved	
  from…	
  
…to	
  a	
  real,	
  direct	
  	
  conversaHon	
  
So,	
  idenHfy	
  your	
  brand	
  lovers	
  
Focus	
  on	
  your	
  loyals	
  instead	
  of	
  on	
  
acquiring	
  new	
  customers	
  
Listen	
  to	
  what	
  
they	
  say	
  
Understand	
  their	
  feedback	
  
Personalize	
  your	
  offers	
  and	
  make	
  them	
  relevant	
  
Don’t	
  aZempt	
  to	
  buy	
  
their	
  loyalty	
  
Instead,	
  let	
  them	
  
earn	
  their	
  rewards	
  
Build	
  it	
  every	
  day	
  
Build it every day

LasHng	
  relaHonship	
  with	
  your	
  customers	
  are	
  
your	
  yet	
  undiscovered	
  gold	
  m...
Lasting relationships are your gold mine!

mircea.criveanu@thehubpartners.ro
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Building relationships with your clients

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A presentation about how to reconsider your loyal customers and start reshaping your business around them.

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Building relationships with your clients

  1. 1. BUILDING  RELATIONSHIPS  WITH  YOUR  CLIENTS   A  shi7  from  consumers  to  people  
  2. 2. 1971 MEDIA  FRAGMENTATION     IS  INCREASING   An average person In  1971,  the  average  person     encountered encountered  approximately   approximately 500 500 ad  messages  a  day.   ad messages a day   Media  fragmentaHon  is  increasing    
  3. 3. Today,   TODAY that  number     is  almost   5000 5000 that number is MAKING  IT  HARDER  TO     ENGAGE  CONSUMERS   Contact  becomes  more  complex  
  4. 4. People  are  not  listening  anymore!  
  5. 5. New  technologies,   fragmented  media  &     a  new  generaHon  of     EMPOWERED  CONSUMERS     are  rapidly  changing  adverHsing  
  6. 6. “Talking”  to  “consumers”  has  evolved  from…  
  7. 7. …to  a  real,  direct    conversaHon  
  8. 8. So,  idenHfy  your  brand  lovers  
  9. 9. Focus  on  your  loyals  instead  of  on   acquiring  new  customers  
  10. 10. Listen  to  what   they  say  
  11. 11. Understand  their  feedback  
  12. 12. Personalize  your  offers  and  make  them  relevant  
  13. 13. Don’t  aZempt  to  buy   their  loyalty  
  14. 14. Instead,  let  them   earn  their  rewards  
  15. 15. Build  it  every  day  
  16. 16. Build it every day LasHng  relaHonship  with  your  customers  are   your  yet  undiscovered  gold  mine  
  17. 17. Lasting relationships are your gold mine! mircea.criveanu@thehubpartners.ro

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