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ON marketing creative 08

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overview of the spring 08 Old Navy marketing

overview of the spring 08 Old Navy marketing


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Transcript

  • 1. MARKETING 2007 – 2008
  • 2. OVERVIEW Old Navy Marketing is unique in the Gap Inc family, as we develop all mar- keting programs in-house from inception through production & delivery including: Signage, TV, Print, Radio, Circular, Promotions, PR, Price Signs, Direct Mail, Newspaper, Packaging, Garment Labels, Gift Cards, Old Navy Credit Card, Online Promotions/New Media, Shoppers & Brand Communications This means: 1500 pieces of creative per week created, covering 30 annual campaigns, • and messaged via 28 vehicles
  • 3. IN STORE BOOTHSETS M E D I U M S Q UA R E P H O T O G R A P H Y WINDOWS NEW SHOPPER + GIFT CARDS
  • 4. BOOTHSETS OLD NAVY MARKETING/IN STORE
  • 5. MEDIUM SQUARE PHOTOGRAPHY PRECIOUS METALS IT’S A CINCH get gold, silver, and bronzed longer legs start at the waistline TIE ONE ON the tie-front top adds volume and admirers OLD NAVY MARKETING/IN STORE
  • 6. WINDOWS: SPRING 2008 / PATTERN PLAY OLD NAVY MARKETING/IN STORE
  • 7. WINDOWS: FALL 2007 / DENIM OLD NAVY MARKETING/IN STORE
  • 8. WINDOWS: SPRING 2008 / TWO FOUR SALE OLD NAVY MARKETING/IN STORE
  • 9. WINDOWS: SPRING 2008 / STOCK UP SALE OLD NAVY MARKETING/IN STORE
  • 10. NEW SHOPPER + GIFT CARDS OLD NAVY MARKETING/IN STORE
  • 11. PR+PROMOTIONS ONLINE PRESS KIT B R A N D E V E N T I N V I TAT I O N
  • 12. ONLINE PRESS KIT OLD NAVY MARKETING/PR
  • 13. ONLINE PRESS KIT OLD NAVY MARKETING/PR
  • 14. ONLINE PRESS KIT OLD NAVY MARKETING/PR
  • 15. BRAND EVENT INVITATION OLD NAVY MARKETING/PR
  • 16. BRAND EVENT INVITATION OLD NAVY MARKETING/PR
  • 17. ONLINE BRAND MICROSITE
  • 18. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  • 19. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  • 20. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  • 21. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  • 22. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  • 23. DIRECT MAIL
  • 24. DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
  • 25. DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
  • 26. DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
  • 27. DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
  • 28. OLD NAVY CARD
  • 29. OLD NAVY CARD CAMPAIGN OLD NAVY MARKETING/OLD NAVY CARD
  • 30. OLD NAVY CARD CAMPAIGN: CASHWARP POSTERS OLD NAVY MARKETING/OLD NAVY CARD
  • 31. STUFF & SAVE CAMPAIGN OLD NAVY MARKETING/OLD NAVY CARD
  • 32. STUFF & SAVE CAMPAIGN OLD NAVY MARKETING/OLD NAVY CARD
  • 33. CIRCULAR OUTERWEAR 2007 TWO FOR SALE 2008
  • 34. CIRCULAR
  • 35. PRINT ADVERTISING U R B A N E X P L O R E R C A M PA I G N
  • 36. PRINT ADVERTISING URBAN EXPLORER CAMPAIGN
  • 37. PRINT ADVERTISING URBAN EXPLORER CAMPAIGN
  • 38. PRINT ADVERTISING URBAN EXPLORER CAMPAIGN
  • 39. OLD NAVY: NEXT MOMENT