ON marketing creative 08

352 views
256 views

Published on

overview of the spring 08 Old Navy marketing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
352
On SlideShare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ON marketing creative 08

  1. 1. MARKETING 2007 – 2008
  2. 2. OVERVIEW Old Navy Marketing is unique in the Gap Inc family, as we develop all mar- keting programs in-house from inception through production & delivery including: Signage, TV, Print, Radio, Circular, Promotions, PR, Price Signs, Direct Mail, Newspaper, Packaging, Garment Labels, Gift Cards, Old Navy Credit Card, Online Promotions/New Media, Shoppers & Brand Communications This means: 1500 pieces of creative per week created, covering 30 annual campaigns, • and messaged via 28 vehicles
  3. 3. IN STORE BOOTHSETS M E D I U M S Q UA R E P H O T O G R A P H Y WINDOWS NEW SHOPPER + GIFT CARDS
  4. 4. BOOTHSETS OLD NAVY MARKETING/IN STORE
  5. 5. MEDIUM SQUARE PHOTOGRAPHY PRECIOUS METALS IT’S A CINCH get gold, silver, and bronzed longer legs start at the waistline TIE ONE ON the tie-front top adds volume and admirers OLD NAVY MARKETING/IN STORE
  6. 6. WINDOWS: SPRING 2008 / PATTERN PLAY OLD NAVY MARKETING/IN STORE
  7. 7. WINDOWS: FALL 2007 / DENIM OLD NAVY MARKETING/IN STORE
  8. 8. WINDOWS: SPRING 2008 / TWO FOUR SALE OLD NAVY MARKETING/IN STORE
  9. 9. WINDOWS: SPRING 2008 / STOCK UP SALE OLD NAVY MARKETING/IN STORE
  10. 10. NEW SHOPPER + GIFT CARDS OLD NAVY MARKETING/IN STORE
  11. 11. PR+PROMOTIONS ONLINE PRESS KIT B R A N D E V E N T I N V I TAT I O N
  12. 12. ONLINE PRESS KIT OLD NAVY MARKETING/PR
  13. 13. ONLINE PRESS KIT OLD NAVY MARKETING/PR
  14. 14. ONLINE PRESS KIT OLD NAVY MARKETING/PR
  15. 15. BRAND EVENT INVITATION OLD NAVY MARKETING/PR
  16. 16. BRAND EVENT INVITATION OLD NAVY MARKETING/PR
  17. 17. ONLINE BRAND MICROSITE
  18. 18. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  19. 19. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  20. 20. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  21. 21. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  22. 22. BRAND MICROSITE OLD NAVY MARKETING/ONLINE
  23. 23. DIRECT MAIL
  24. 24. DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
  25. 25. DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
  26. 26. DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
  27. 27. DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
  28. 28. OLD NAVY CARD
  29. 29. OLD NAVY CARD CAMPAIGN OLD NAVY MARKETING/OLD NAVY CARD
  30. 30. OLD NAVY CARD CAMPAIGN: CASHWARP POSTERS OLD NAVY MARKETING/OLD NAVY CARD
  31. 31. STUFF & SAVE CAMPAIGN OLD NAVY MARKETING/OLD NAVY CARD
  32. 32. STUFF & SAVE CAMPAIGN OLD NAVY MARKETING/OLD NAVY CARD
  33. 33. CIRCULAR OUTERWEAR 2007 TWO FOR SALE 2008
  34. 34. CIRCULAR
  35. 35. PRINT ADVERTISING U R B A N E X P L O R E R C A M PA I G N
  36. 36. PRINT ADVERTISING URBAN EXPLORER CAMPAIGN
  37. 37. PRINT ADVERTISING URBAN EXPLORER CAMPAIGN
  38. 38. PRINT ADVERTISING URBAN EXPLORER CAMPAIGN
  39. 39. OLD NAVY: NEXT MOMENT

×