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ON marketing creative 08
 

ON marketing creative 08

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overview of the spring 08 Old Navy marketing

overview of the spring 08 Old Navy marketing

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    ON marketing creative 08 ON marketing creative 08 Presentation Transcript

    • MARKETING 2007 – 2008
    • OVERVIEW Old Navy Marketing is unique in the Gap Inc family, as we develop all mar- keting programs in-house from inception through production & delivery including: Signage, TV, Print, Radio, Circular, Promotions, PR, Price Signs, Direct Mail, Newspaper, Packaging, Garment Labels, Gift Cards, Old Navy Credit Card, Online Promotions/New Media, Shoppers & Brand Communications This means: 1500 pieces of creative per week created, covering 30 annual campaigns, • and messaged via 28 vehicles
    • IN STORE BOOTHSETS M E D I U M S Q UA R E P H O T O G R A P H Y WINDOWS NEW SHOPPER + GIFT CARDS
    • BOOTHSETS OLD NAVY MARKETING/IN STORE
    • MEDIUM SQUARE PHOTOGRAPHY PRECIOUS METALS IT’S A CINCH get gold, silver, and bronzed longer legs start at the waistline TIE ONE ON the tie-front top adds volume and admirers OLD NAVY MARKETING/IN STORE
    • WINDOWS: SPRING 2008 / PATTERN PLAY OLD NAVY MARKETING/IN STORE
    • WINDOWS: FALL 2007 / DENIM OLD NAVY MARKETING/IN STORE
    • WINDOWS: SPRING 2008 / TWO FOUR SALE OLD NAVY MARKETING/IN STORE
    • WINDOWS: SPRING 2008 / STOCK UP SALE OLD NAVY MARKETING/IN STORE
    • NEW SHOPPER + GIFT CARDS OLD NAVY MARKETING/IN STORE
    • PR+PROMOTIONS ONLINE PRESS KIT B R A N D E V E N T I N V I TAT I O N
    • ONLINE PRESS KIT OLD NAVY MARKETING/PR
    • ONLINE PRESS KIT OLD NAVY MARKETING/PR
    • ONLINE PRESS KIT OLD NAVY MARKETING/PR
    • BRAND EVENT INVITATION OLD NAVY MARKETING/PR
    • BRAND EVENT INVITATION OLD NAVY MARKETING/PR
    • ONLINE BRAND MICROSITE
    • BRAND MICROSITE OLD NAVY MARKETING/ONLINE
    • BRAND MICROSITE OLD NAVY MARKETING/ONLINE
    • BRAND MICROSITE OLD NAVY MARKETING/ONLINE
    • BRAND MICROSITE OLD NAVY MARKETING/ONLINE
    • BRAND MICROSITE OLD NAVY MARKETING/ONLINE
    • DIRECT MAIL
    • DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
    • DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
    • DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
    • DIRECT MAIL OLD NAVY MARKETING/DIRECT MAIL
    • OLD NAVY CARD
    • OLD NAVY CARD CAMPAIGN OLD NAVY MARKETING/OLD NAVY CARD
    • OLD NAVY CARD CAMPAIGN: CASHWARP POSTERS OLD NAVY MARKETING/OLD NAVY CARD
    • STUFF & SAVE CAMPAIGN OLD NAVY MARKETING/OLD NAVY CARD
    • STUFF & SAVE CAMPAIGN OLD NAVY MARKETING/OLD NAVY CARD
    • CIRCULAR OUTERWEAR 2007 TWO FOR SALE 2008
    • CIRCULAR
    • PRINT ADVERTISING U R B A N E X P L O R E R C A M PA I G N
    • PRINT ADVERTISING URBAN EXPLORER CAMPAIGN
    • PRINT ADVERTISING URBAN EXPLORER CAMPAIGN
    • PRINT ADVERTISING URBAN EXPLORER CAMPAIGN
    • OLD NAVY: NEXT MOMENT