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Appendix: Interviews


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This slideshow was created to accompany the interviewing appendix chapter of Communicate! by Kathleen S. Verderber, Rudolph F. Verderber and Deanna D. Sellnow. Publisher: Wadsworth/Cengage …

This slideshow was created to accompany the interviewing appendix chapter of Communicate! by Kathleen S. Verderber, Rudolph F. Verderber and Deanna D. Sellnow. Publisher: Wadsworth/Cengage Learning. ISBN-13: 978-0-495-90171-6

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  • 1. By: Miranda Emery
  • 2.
    • Interview - Highly structured conversation in which one person asks questions and another answers them.
      • Highly structured- Purpose and questions determined ahead of time
      • Used for comparison
      • Effective participants prepare in advance
  • 3.
    • Interview Protocol - List of questions you prepare to elicit the information you want to know from the interviewee.
    • Effective Questions
      • Primary - Lead-in questions about one of the major topics of the interview.
      • Secondary - Follow-up questions designed to probe the answers to primary questions.
  • 4.
      • Open - Broad-based probes that allow interviewee to provide perspective, ideas, information, feelings, or opinions as he/she answers.
      • Closed - Narrowly focused and control what the interviewee can say. Allow very brief answers.
      • Neutral - Do not direct the person’s answer.
      • Leading - Guide respondents toward providing certain types of information and imply that the interviewer prefers one answer over another.
  • 5.
    • Order and Time (pg. 189, sample)
      • List questions and estimate interview length (4 min/open, 1 min/closed)
      • You never want an interview to take longer than scheduled
      • Initial questions should be short and get the interviewee involved
      • Leave more complex questions until later
      • Place important topics toward the beginning of the interview
  • 6.
    • Research Interviewees
      • Figure out who you want to talk to (sometimes obvious, sometimes not)
        • Ask around
        • Look online
        • Contact via email and telephone
          • Clearly state interview purpose, how the info will be used, and expected length of interview
      • Research the topic
        • Prepare better questions
        • Better experience for interviewee
  • 7.
    • Conducting the Information Interview
      • Be prompt
      • Be courteous
        • Thank them for time
        • Be respectful of what they say (regardless of your opinion)
      • Ask permission to record
      • Listen carefully
      • Keep the interview moving
      • Match nonverbal cues to interview tone
      • Get permission to quote
        • Written if direct quotes will be published
      • Always end by thanking the interviewee
  • 8.
    • Organizations assess knowledge, experience, skill, and who will best fit the organization’s culture.
    • In the past 50 yrs., average number of yrs. Spent with one company dropped from 23.5 to 3.5.
    • HR pros/managers to current employees
  • 9.
    • Preparing for the Interview
      • Research
        • Knowledge, skills, and aptitude needed
      • Study
        • Résumés, references, and (if available) test scores of applicants
      • Avoid Q’s that violate fair employment legislation
  • 10.
    • Conducting the Interview
      • Greet applicant
      • Ask prepared questions
      • Consider your nonverbal cues
      • Use follow-up questions
      • Conclude with clarification of next steps
  • 11.
    • Job seeker - Anyone who is looking for a job or considering a job change. (pg. 192)
      • “As a rule, the best jobs do not go to the best-qualified individuals-they go to the best job seekers” (Graber, 2000)
    • Applying for the job
      • Interviews= time consuming, so companies use screening devices to eliminate. Chiefly, evaluating your résumé and cover letter.
      • Résumé/cover letter goal: “to communicate your qualifications in writing and sell yourself to prospective employers” (Kaplan, 2002)
  • 12.
    • Applying for the job (continued)
      • Research
        • Know something about the company and the job
      • Write and effective cover letter
        • Cover letter - Short, well-written letter expressing your interest in a particular job.
        • Focus on employer’s needs, not yours
        • Capture attention, demonstrate qualifications, and request an interview
        • Steps:
          • ID the job for which you are applying
          • Summarize your qualifications
          • Indicate interest in interview, list how you may be reached
          • Close by saying you look forward to hearing from them soon
  • 13.
    • Applying for the job (continued)
      • Prepare a professional résumé
        • Résumé - Brief summary of your skills and accomplishments and is your “silent sales representative”
        • No universal format, but generally 1-2 pages and includes:
          • Contact information
          • Career objective
          • Employment history
          • Education
          • Relevant professional affiliations
          • Military background (if applicable)
          • Special skills
          • Community service
          • References
    Useful source:
  • 14.
      • Electronic cover letters and résumés
        • Employers
          • Easier to sift through, less time consuming
        • Job seekers
          • Less time consuming
          • Less expensive
      • Preparing to be interviewed
        • Do your homework
        • Prepare a self-summary
        • Prepare a list of questions about the organization and job
        • Rehearse the interview
  • 15.
      • Guidelines for job interviewees
        • An interview is your opportunity to sell yourself to the organization.
        • Although stressful, preparation should give you the confidence you need to relax and communicate effectively.
          • You aren’t the only one who is stressed/nervous. Interviewers generally do not interview every day. Most have no interview training.
        • Your goal: Make the interview a comfortable conversation.
  • 16.
      • Guidelines for job interviewees (continued)
        • Steps to a successful interview:
          • Dress appropriately
          • Arrive on time
          • Bring supplies
          • Use active listening
            • (See Steps in Listening Process, pg. 91)
          • Think before answering
          • Be enthusiastic
          • Ask questions
      • Following up after an interview
        • Write a thank-you note
        • Self-assess
        • Contact the interviewer for feedback
  • 17.
      • Before the interview
        • Members of media are under tight deadlines, crucial to answer interview requests immediately. If not, you look like you are hiding something and evading the interview.
        • Remember the interview will likely be edited, so prepare 3-4 talking points - Central ideas you want to present.
      • During the interview
        • Combination interviewing, nonverbal communication, and public speaking skills
          • Appropriate nonverbal
          • Clear/concise statements
          • Realize you are always “on the record”
          • Learn how to bridge - Transition
  • 18.