Your SlideShare is downloading. ×
0
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Consumer Preferences Towards Branded Sports Shoes

8,724

Published on

Published in: Education, Lifestyle, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
8,724
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
390
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Consumer preferences Towards Branded Sports Shoes Rajput Miraj
  • 2. INDIAN FOOTWARE INDUSTRY
    • The Indian footwear retail market is expected to grow at a CAGR of over 20% for the period spanning from 2008 to 2011.
    • Presently, the Indian footwear market is dominated by Men's footwear market that accounts for nearly 58% of the total Indian footwear retail market.
    • By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retail market.
    • As footwear retailing in India remain focused on men's shoes, there exists a opportunities in the exclusive ladies' and kids' footwear segment
  • 3. MAJOR PLAYERS IN FOOTWEAR
  • 4. Data analysis and interpretation
    • Q.1. WHICH BRAND DO YOU PREFER ?
    COMMENT : Most of the people prefer to wear shoes of Reebok brand
  • 5. Data analysis
    • Q.2. ARE YOU SATISFIED WITH THE QUALITY OF PREFERD BRAND ?
    COMMENT : Most of the people in surveyed region were satisfied with their brand.
  • 6. Data analysis
    • Q.3. ARE YOU SATISFIED WITH THE PRICE RANGE ?
    COMMENT : Most of the people were happy with given price range.
  • 7. Data analysis
    • Q.4. IF PRICES OF YOUR PREFERED BRAND INCREASES WILL YOU PURCHASE AGAIN ?
    COMMENT : Increment in price affects the trend and market of the “branded sports shoe”.
  • 8. Data analysis
    • Q.5.WHAT FACTORS INFLUENCE YOU TO GO FOR A PARTICULAR BRAND ?
    COMMENT : people in the surveyed area mostly preferred the quality of the brand instead of price and durability.
  • 9. Data analysis
    • Q. 6 DO YOU NORMALLY SWITCH OVER THE BRAND ?
    COMMENT : Most of the people were not ready to switch over from their brand.
  • 10. Data analysis
    • Q. 7. IS THERE ANY EFFECT OF ADVERTISEMENT ON SELECTION OF BRANDS ?
    COMMENT : Advertisement plays a crucial role in the brand selection
  • 11. Data analysis
    • Q.8. WHAT KIND OF PROMOTIONAL TOOL YOU PREFER ?
    COMMENT : Respondents were more inclined towards the discounts Package in companies promotional tools.
  • 12. Data analysis
    • Q. 9. WILL YOU BUY PREFERED BRAND AT LOW COST OF NEGLIGIBLE QUALITY ?
    COMMENT: Most of the people do not want to leave their preferred Brand at the cost of “low prices”
  • 13. Data analysis
    • Q. 10. IS THERE ANY IMPACT OF CELEBRITIES ON YOUR PURCHASING ?
    COMMENT : Celebrities have a special impact on the mind of the consumers that affects the purchasing sense of consumers.
  • 14. Data analysis
    • Q. 11. DO YOU THINK WEIGHT IS A FACTOR FOR CHOOSING A BRAND ?
    COMMENTS: weight proved its importance in purchasing of the shoe. Most of the users preferred to wear lighter shoe.
  • 15. Findings
    • THE THREE MAJOR GLOBAL PLAYERS I.E. REEBOK, NIKE, AND ADIDAS DOMINATE THE SPORTS SHOES INDUSTRY IN INDIA.
    • INDIA IS ONE OF FEW BATTLEGROUNDS IN THE WORLD WHERE THERE IS NECK-TO-NECK COMPETITION BETWEEN THE THREE.
    • CONSUMER REACTIONS SUGGESTS THAT NIKE IS THE MARKET LEADER AMONG ALL
    • AFTER ITS SPONSERSHIP TO MAJOR SPORTS EVENTS AND TEAMS LIKE SOCCER IN EUROPE AND CRICKET IN INDIA GIVE IT AN EXTRA EDGE.
    • CONSUMERS ARE NOT SHOWING THAT KIND OF CRAZE IN REEBOK FOR PAST FEW YEARS.
    • THE NEW STUFF OF THE ADIDAS IS ATTRACTING THE CONSUMERS
    Videos
  • 16.  
  • 17. Bata’s Offerings
  • 18.  
  • 19. COMPARISON OF COMPANIES COMPANIES AVERAGE GROWTH RATE (2005 – 2008) NIKE 10.7 % ADIDAS 22.46 % BATA 7.8 % LIBERTY 11.16 %
  • 20. COMPARISON OF THE COMPANIES (PORTER’S MODEL) BASIS OF COMPARISON NIKE ADIDAS RELAXO ACTION BATA LIBERTY BARRIERS TO ENTRY ABSENT ABSENT ABSENT ABSENT ABSENT ABSENT BARGANING POWER OF BUYERS LOW LOW HIGH HIGH HIGH HIGH BARGANING POWER OF SUPPLIER LOW LOW HIGH HIGH HIGH HIGH THREATS OF SUBSTITUTES HIGH HIGH HIGH HIGH HIGH HIGH RIVALRY AMONG THE EXISTING COMPITITORS HIGH HIGH HIGH HIGH HIGH HIGH
  • 21. COMPANIES TARGETING THE CONSUMERS BASED ON INCOME BATA, ACTION, LIBERTY, NIKE, ADIDAS, RELAXO LOWER MIDDLE CLASS UPPER MIDDLE CLASS RICH CLASS BATA, ACTION, RELAXO LOWER INCOME GROUP ACTION, LIBERTY, NIKE, ADIDAS, REEBOK PUMA, NIKE ADIDAS, REEBOK
  • 22.  

×