Business and the Social Media Age

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Notes from the first 3-hour session of my "Business and the Social Media Age" class at IPFW's Warsaw Center.

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  • You can’t swing a dead cat in a Starbucks without hitting a social media expert. So I call myself a “technologist” instead. This also demonstrates the peril of letting nerds pick their own job titles. In the 15 years since I built my first web site, I’ve had the opportunity to work with multiple generations of internet technologies.
  • Topics Not On the List? Send me an e-mail or bring it up at any point.
  • * Blogger (http://blogger.com/) * best ratio of complexity to power * Easiest Path to Google* WordPress (http://wordpress.com/) * More plugins and themes * Self-Installed vs. Hosted (auto-updating)* Tumblr (http://tumblr.com/) * Easiest to get started, Built in Community * Comments not built in* Custom Domain Names* Sitemap.xml
  • * Blogger (http://blogger.com/) * best ratio of complexity to power * Easiest Path to Google* WordPress (http://wordpress.com/) * More plugins and themes * Self-Installed vs. Hosted (auto-updating)* Tumblr (http://tumblr.com/) * Easiest to get started, Built in Community * Comments not built in* Custom Domain Names* Sitemap.xml
  • * Blogger (http://blogger.com/) * best ratio of complexity to power * Easiest Path to Google* WordPress (http://wordpress.com/) * More plugins and themes * Self-Installed vs. Hosted (auto-updating)* Tumblr (http://tumblr.com/) * Easiest to get started, Built in Community * Comments not built in* Custom Domain Names* Sitemap.xml
  • Business and the Social Media Age

    1. 1. Business and the Social Media Age<br />Session 1: Web 2.0, in Theory and Practice<br />Jerry Richardson<br />
    2. 2. @jerry<br />Chief Technologist, Disruptive Ventures, Inc.<br />jerry@jerryr.com<br />
    3. 3. @you<br />
    4. 4. Session 1<br />Web 1.0 vs. Web 2.0<br />Web 2.0 in Chronological Order<br />Social Thinking: Blogs, Bloggers and Blogging <br />Social Links: Delicious, Stumble Upon<br />Social Media: You Tube, Flickr and iTunes <br />Social News: Digg, Reddit and The New York Times<br />
    5. 5. Session 2<br /><ul><li>Facebook: Business Pages and Applications
    6. 6. Twitter: Why and How
    7. 7. Twitter Apps
    8. 8. Business in Real-Time - search.twitter.com
    9. 9. Linked In
    10. 10. Location-Based Services</li></ul>Topics Not On the List? Send me an e-mail or bring it up at any point.<br />
    11. 11. Clay Shirky<br />“emerging technologies enabling loose collaboration <br />will change the way our society works”<br />
    12. 12. Web 1.o<br /><ul><li>1-way Medium – Publishers vs. Consumers
    13. 13. Driven by Hierarchy
    14. 14. Text and Pictures
    15. 15. Corporate</li></li></ul><li>Web 2.o<br /><ul><li>2-way Medium – Everyone is a Publisher
    16. 16. Driven by Collaboration
    17. 17. Audio and Video
    18. 18. Individualistic</li></li></ul><li>Web 3.o<br /><ul><li>Does not Exist Yet.</li></li></ul><li>Web 2.0, ChronologicallySocial Thinking<br />Wikipedia and Blogs<br />
    19. 19. Wikipedia<br />Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project... Wikipedia's 15 million articles (3.2 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. It was launched in 2001 by Jimmy Wales and Larry Sanger and is currently the largest and most popular general reference work on the Internet.<br />
    20. 20. What is a Blog?<br />A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. <br />Entries are commonly displayed in reverse-chronological order. <br />"Blog" can also be used as a verb, meaning to maintain or add content to a blog <br />(via Wikipedia)<br />
    21. 21. Why Blog?<br />Communicate: Facilitate Authentic Conversation with Stakeholders<br />Externally: Customers, Prospects, Shareholders, Media<br />Internally: Employees, Franchisees, Suppliers<br />
    22. 22. Why Blog?<br />Shape The Debate:<br />Increase Perceived Expertise<br />Increase Perceived Transparency - window into the corporate culture<br />Rapid Response - PR, Product News<br />
    23. 23. Why Blog?<br />Increase Exposure Online<br />Substitute for or supplement to a Web Site<br />Google rewards high-quality content and punishes phonies<br />
    24. 24. Tools<br />http://blogger.com/<br /><ul><li>best ratio of complexity to power
    25. 25. Easiest Path to Google</li></li></ul><li>Tools<br />http://wordpress.com/<br /><ul><li>More plugins and themes
    26. 26. Self-Installed vs. Hosted (auto-updating)</li></li></ul><li>Tools<br />http://tumblr.com/<br /><ul><li>Easiest to get started, Built in Community
    27. 27. Comments not built in</li></li></ul><li>Implementation<br /><ul><li>Link from your corporate site
    28. 28. Custom Domain Names
    29. 29. Sitemap.xml</li></li></ul><li>Guidelines<br />Narrow Your Niche - In the Google World, Narrower is always more effective<br />Be Authentic<br /><ul><li>Be Yourself, but Punctuate appropriately
    30. 30. Talk about Things You Care About
    31. 31. Be judicious with the YouTube (http://youtube.com/) videos and cat pictures (http://icanhascheezburger.com/)</li></li></ul><li>Accelerants<br />http://google.com/reader<br />http://feedburner.com/<br />http://google.com/analytics<br />http://alerts.google.com/<br />
    32. 32. Blogs I Subscribe To<br />Buzzfeed: http://buzzfeed.com/<br />Deadspin: http://deadspin.com/<br />Signal vs. Noise: http://37signals.com/svn<br />Uncrate: http://www.uncrate.com/<br />
    33. 33. More “Shared Thinking” Sites<br />http://answers.yahoo.com/<br />http://vark.com/ replaces http://answers.google.com/<br />http://ted.com/<br />
    34. 34. Web 2.0, ChronologicallySocial Links<br />Delicious, Stumble Upon<br />
    35. 35. Sites<br />http://delicious.com/<br />http://stumbleupon.com/ <br />See also, URL Shorteners<br />http://bit.ly/<br />http://tinyurl.com/<br />
    36. 36. Web 2.0, ChronologicallySocial Media<br />You Tube, Flickr and iTunes<br />
    37. 37. Sites<br />http://flickr.com/<br />http://youtube.com/ <br />http://vimeo.com/<br />http://www.slideshare.net/<br />http://www.ustream.tv/theowlbox<br />
    38. 38. Web 2.0, ChronologicallySocial News<br />Digg, Reddit, The New York Times<br />
    39. 39. Other Topics<br />Game-Changing Sites are purchased and smothered.<br />User-Generated Content is Profitable, but fickle.<br />Corporate Policies<br />

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