One of the world’s most prestigious advertisingagencies. 186 offices in 90 countries Over 6000 employees globally 57 offices across MENA 30 employees in ADMission: balance intellect with creativity toprovide clients with solutions that will differentiatetheir brand in the marketplace and generatebottom-line results.CompanyY&R MENA Website
Global Clients:Ford, Land Rover, Colgate-Palmolive, VirginAtlantic, Chevron, and Xerox. Regional ClientsClientsY&R MENA Website
Client-servicing department Senior Account Director and Strategic PlannerCreative department Creative director Associate creative director CopywriterDepartmentsZorziCreative Director
Client-servicing departmentResearch Companies Employee feedback Websites Blogs Reviews Press releases Advertisements Brand ideas Taglines Tone of voice, look and feel Interview employees around the officeTasks
Creative department – Big Ideas Poster ideas for Al Ain zoo mother’s day.Tasks
Creative department – Big IdeasPhotoshop pointers from graphic designerTasks
Creative department – Big Ideas Ideas to create awareness for earth hourTasks
Creative department – Big IdeasBig idea to raise awareness for the abudhabi.aewebsite Read through the brief then come up with “bigidea”Tasks
Creative department – Big IdeasBig idea to promote buying high quality productsfor safety reasons. Develop ideas Choose an idea Apply todifferent concepts Assist graphicdesignerTasks
Senior Account Manager: explained thedifferent positions in the company andwhat each is responsible for. He thenspoke about how an advertisingagency works, what to expect, andhow it is appropriate to act. Creative Director: showed me theprocess a campaign goes throughbefore it is finalized. Graphic Designer: showed me thewhole process of creating a brandidentity for a client.ChallengesEveryone was busy, so I had to take initiativeand ask.
CompanyMomentum MENA WebsiteA global marketing agency.Operate in over 50 places including New York,Chicago, Atlanta, Washington, Dubai, and AbuDhabi.Employees in MENA: Majority in Dubai 15 in Abu DhabiMission: we make the digital world tangible and thephysical world limitless. In doing so we add a newlayer, a Phygital dimension, that creates greatervalue and engagement, for our clients andconsumers.
Creative Department English copywriter Art Director Graphic DesignerDepartmentsBojan PreradovicCopywriter
Creative department – Copy WritingTasks Logo Ideas Recreate logos – Illustrator Write out content for leaflets and websites Headlines for an ad copy, brochures, and leaflets Taglines for hoardings Proofread brochures, glossaries, leaflets, voice mailmessages and invitations Emailer for a bank Synopses for Coke Studio episodes RJ mentions for a radio station.
Things I learned Process of a campaign Different job titles, and who isresponsible for what Tricks I can use with Photoshop Process of creating a brandidentity How to write a synopsis Hoardings Understanding what wordswork and what do not Paraphrasing and proofreading The amount of stress there is inan advertising agencyLearned
Things I learned Importance of professionalism Sticking to deadlines Being on time Showing interest Wanting to learn Asking questions Taking advantage Standing up for yourself Proving your talent ListeningLearned
How my internship affected my career objectives Realized the importance of experience Will be applying as a Copywriter Art Director Creative DirectorAffects
Additional Comments/RecommendationsTo ZU:Take third/fourth year students on a trip to anadvertising agency or a PR company, wherethey can be given a tour to have a greaterunderstanding of how it all works and what toexpect.Comments
Additional Comments/RecommendationsStudents:Make sure to visit the company before youapply.Intern in 2 places Different experience Learn more Greater opportunities Expand social circleComments