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Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
Reliability On The Internet
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Reliability On The Internet

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  • 1. Take off the Blinders! Evaluating Internet Reliability By Naomi Bates Updated October 2006
  • 2. Let’s first look at three generations of who we’re dealing with – then the what
  • 3. Baby boomers <ul><li>Born between mid 1940’s to early 1960’s </li></ul><ul><li>Lived through the Beatles era </li></ul><ul><li>Are the most powerful members of United States society today politically, culturally and academically </li></ul><ul><li>Beginning of television, production of the hydrogen bomb, first successful satellite in space, first copy machine created </li></ul>
  • 4. Generation X <ul><li>Born between early 60’s to late 70’s </li></ul><ul><li>Lived in a world without AIDS </li></ul><ul><li>Teen years lived in the early to mid eighties </li></ul><ul><li>Lived without microwaves and cable television, remembers using a cassette recorder, and purchasing the newest technology – the VCR. </li></ul>
  • 5. The Millennials <ul><li>Born from the late 1970’s to the present </li></ul><ul><li>Last generation of people wholly born in the 20 th century </li></ul><ul><li>Has lived with access to the Internet, cell phones, IM’ing, DVDs, Ipods/mp3, MTV and satellite television </li></ul>
  • 6. Typical Search Engines
  • 7. Marketing for Millennials                        
  • 8. Newer Types of Search Engines 37 . com
  • 9. Newest type of search engine- Cluster engine
  • 10. Hybrid engine One major engine that has combined typical searching with clustering effects. Most radically changed search engine since its conception:
  • 11. Typical Search <ul><li>Keyword: vegetable root </li></ul>Use quotation marks around the words to create a better search!
  • 12. Another typical search <ul><li>Most people surf through the “Top 20 Results” websites without going further! </li></ul><ul><li>KEYWORD: AIDS facts </li></ul>
  • 13. Can you decide? Biomes of the World
  • 14. The Dreaded “S” word - <ul><li>Let’s search for cool sites on….. </li></ul><ul><li>Whichita falls </li></ul>Spelling How about…. psikologie
  • 15. Problems with searches Football research: Superbowl XXX This occurs within every search engine, including: Google Yahoo MSN
  • 16. Hits on keyword Roosevelt
  • 17. Other common problems <ul><li>Webpage made by another student, not authority: keyword “medieval clothing” </li></ul><ul><li>Webpage biased: keyword “holocaust” </li></ul>
  • 18. Wiki what? What is wiki? Derives from the Hawaiian language meaning : fast
  • 19. What to Look For: <ul><li>Validity : author, contact information provided, link to author’s homepage </li></ul><ul><li>Currency : when was the site first created and when last updated? </li></ul><ul><li>Content : what is depth of information offered? Are there link to other useful/reliable websites? </li></ul><ul><li>Purpose : Is the site trying to persuade you? Educate you? Market a product? Are there any biases? </li></ul><ul><li>Accuracy : Citation/credit should be used for all sources mentioned </li></ul>
  • 20. Which Websites Can You Trust? Online databases from educational companies can be used as websites or hard copy sources:

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