Mobile Landscape 2011
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Mobile development opportunities and challenges for start-ups . Presented in ValoStartup 2011, Oulu. http://www.valostartup.com
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Mobile Landscape 2011
- 1. Mikko Ohtamaa ValoStartup 2011 Mobile Landscape 2011 (for start-ups) http://www.flickr.com/photos/mastrobiggo/2322337810
- 2. AGENDA • Mobile trends • Apps • Mobile internet • Starting up and don’t dos
- 3. • Mikko Ohtamaa • MSc., Industrial engineering & management, University of Oulu (actually an open source hacker) • Entrepreneur since 2007 • Mobile since 1999 • moo9000 @ twitter
- 5. WHERE DOES MOBILE STAND
- 6. 50% OF SOLD PHONES ARE TOUCH
- 8. What a mobile app can accomplish?
- 9. • app store is a distribution channel... • app store provides simple payment mechanism • ...it’s not a marketing channel
- 10. • App Store: 2/3 paid apps • Android Market: 1/3 paid apps • 200 000 apps per store • Avg. app income ~2000 $
- 12. 75 students created apps that collectively had 16 million users in just 10 weeks. Many of those apps were sort of silly: Mr. De Lombaert’s, for example, allowed users to send “hotness” points to Facebook friends. Yet during the term, the apps, free for users, generated roughly $1 million in advertising revenue."
- 14. SERVICES
- 15. http://www.flickr.com/photos/mlorens/3513414830/ New business is born in market disruption
- 16. Mobile internet is crowded 19.00 - 22.00 http://www.flickr.com/photos/zen/5160473614 Use up to 50% 2012
- 17. “MOST MOBILE INTERNET USERS IN EUROPE PREFER TO USE MOBILE BROWSERS TO SURF AS OPPOSED TO APPS.” http://www.bizreport.com/2010/10/us-mobile-shoppers- prefer-browser-to-apps.html
- 18. AVERAGE JOE CANNOT DISTINCT AN APP FROM A BROWSER Call it a “mobile user interface”
- 20. “Bad Piggy Bank is a system for carrier billing that provides the consumers with a straightforward, hassle-free purchase experience. The user won't need to register or enter credit card details...” Not actually limited to Angry Birds... ...Elisa can do payments for you. http://www.flickr.com/photos/29487767@N02/3034659459/
- 21. NFC
- 22. HTML5
- 23. Don’t dos http://www.flickr.com/photos/mager/2716939737
- 24. I DO SOFTWARE Fail - so do Chinese
- 25. I DO A SOFTWARE FRAMEWORK Fail - this is not a business model
- 26. I DO A HOME REMOTE CONTROL Fail - Google released Android@home
- 27. I DO A TOURIST GUIDE Fail - Lonely Planet & Wikipedia
- 28. I DO MOBILE CONTENT MANAGEMENT & SITES Fail - Wordpress (note to my self - spank Artem on this slide)
- 29. I DO BUSINESS BECAUSE APPLE Fail - iFlowReader
- 30. I DO START-UP Fail - Epic failure by nature
- 31. WHAT’S YOUR BUSINESS MODEL What’s your competition
- 32. Is your business Internet grade? http://www.flickr.com/photos/chouingmedia/3852088874/
- 33. Mikko Ohtamaa mikko@mfabrik.com http://linkedin.com/in/ohtis
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- every app for a person in Oulu\n
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- Mobiilikäyttöliittymä\n\nHalutaanko palvella?\n\n\n\n
- \n- ongelma: tavoitai asiakkaasi kustannustehokkaasti - tekstiviestin lukuprosentti - 100% opportunity to see, lukuarvo, opportonity to hear, kontaktihinta, reagointihinta\n\n- käyttömäärät 1800-2100: 30% käyttää nyt, 2012 50% - haluatko palvellu eri asiakasryhmiä\n\nMatkailu-alan sivustolla parhaimmillaan 1/10 käyttää mobiilia\n\nUutissivustolla \n
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- \n- TV:n ääressä ei ole läppäri lähellä, mutta kännykkä on\n\n- Kellonajat samat\n\n- Olisiko syytä laittaa TV-mainokseen mobiiliosoite\n
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- Twitter\n\nKäyntikortit\n\n\n