Mobile Landscape 2011

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Mobile development opportunities and challenges for start-ups . Presented in ValoStartup 2011, Oulu.

http://www.valostartup.com

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  • every app for a person in Oulu\n
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  • Mobiilikäyttöliittymä\n\nHalutaanko palvella?\n\n\n\n
  • \n- ongelma: tavoitai asiakkaasi kustannustehokkaasti - tekstiviestin lukuprosentti - 100% opportunity to see, lukuarvo, opportonity to hear, kontaktihinta, reagointihinta\n\n- käyttömäärät 1800-2100: 30% käyttää nyt, 2012 50% - haluatko palvellu eri asiakasryhmiä\n\nMatkailu-alan sivustolla parhaimmillaan 1/10 käyttää mobiilia\n\nUutissivustolla \n
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  • \n- TV:n ääressä ei ole läppäri lähellä, mutta kännykkä on\n\n- Kellonajat samat\n\n- Olisiko syytä laittaa TV-mainokseen mobiiliosoite\n
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  • Twitter\n\nKäyntikortit\n\n\n
  • Mobile Landscape 2011

    1. Mikko OhtamaaValoStartup 2011 Mobile Landscape 2011 (for start-ups) http://www.flickr.com/photos/mastrobiggo/2322337810
    2. AGENDA• Mobile trends• Apps• Mobile internet• Starting up and don’t dos
    3. • Mikko Ohtamaa• MSc., Industrial engineering & management, University of Oulu (actually an open source hacker)• Entrepreneur since 2007• Mobile since 1999• moo9000 @ twitter
    4. WHERE DOES MOBILE STAND
    5. 50% OF SOLD PHONES ARE TOUCH
    6. What a mobile app can accomplish?
    7. • app store is a distribution channel...• app store provides simple payment mechanism• ...it’s not a marketing channel
    8. • App Store: 2/3 paid apps• Android Market: 1/3 paid apps• 200 000 apps per store• Avg. app income ~2000 $
    9. http://148apps.biz/app-store-metrics/
    10. 75 students created apps that collectively had 16million users in just 10 weeks. Many of those appswere sort of silly: Mr. De Lombaert’s, for example,allowed users to send “hotness” points to Facebookfriends. Yet during the term, the apps, free for users,generated roughly $1 million in advertisingrevenue."
    11. http://2dboy.com/2011/02/08/ipad-launch/
    12. SERVICES
    13. http://www.flickr.com/photos/mlorens/3513414830/ New business isborn in market disruption
    14. Mobile internet is crowded 19.00 - 22.00http://www.flickr.com/photos/zen/5160473614 Use up to 50% 2012
    15. “MOST MOBILE INTERNETUSERS IN EUROPE PREFER TO USE MOBILE BROWSERS TOSURF AS OPPOSED TO APPS.”http://www.bizreport.com/2010/10/us-mobile-shoppers- prefer-browser-to-apps.html
    16. AVERAGE JOE CANNOTDISTINCT AN APP FROM A BROWSER Call it a “mobile user interface”
    17. http://www.flickr.com/photos/patextremadura/4112270436/
    18. “Bad Piggy Bank is a system for carrierbilling that provides the consumers witha straightforward, hassle-free purchaseexperience. The user wont need toregister or enter credit card details...”Not actually limited to Angry Birds......Elisa can do payments for you. http://www.flickr.com/photos/29487767@N02/3034659459/
    19. NFC
    20. HTML5
    21. Don’t dos http://www.flickr.com/photos/mager/2716939737
    22. I DO SOFTWARE Fail - so do Chinese
    23. I DO A SOFTWARE FRAMEWORK Fail - this is not a business model
    24. I DO A HOME REMOTE CONTROL Fail - Google released Android@home
    25. I DO A TOURIST GUIDE Fail - Lonely Planet & Wikipedia
    26. I DO MOBILE CONTENT MANAGEMENT & SITES Fail - Wordpress (note to my self - spank Artem on this slide)
    27. I DO BUSINESS BECAUSE APPLE Fail - iFlowReader
    28. I DO START-UPFail - Epic failure by nature
    29. WHAT’S YOUR BUSINESS MODEL What’s your competition
    30. Is your businessInternet grade? http://www.flickr.com/photos/chouingmedia/3852088874/
    31. Mikko Ohtamaa mikko@mfabrik.comhttp://linkedin.com/in/ohtis

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