How Twitter
changed my life
@minxuan

My Twitter Hype Cycle

5 Stages of Twitter Acceptance
1. Denial
“I think twi/er sounds stupid. Why would anyone care what
other people are doing right now?”
2. Presence
“Ok, I don’t really get why people love it, but I guess I should
at least create an account”
3. Dumping
“I’m on Twi/er and use it for pasEng links to my blog posts and
poinEng people to my press releases”
4. Conversing
“I don’t always post useful stuff, but I do use Twi/er to have
authenEc 1x1 conversaEons”
5. Microblogging
“I’m using Twi/er to publish useful informaEon that people read
and converse 1x1 authenEcally”

Getting Started

What do people tweet about?

What are you doing?

What has your a/enEon?
In 140 characters.

h/p://
What has your a/enEon?

Tweet to your Public Timeline
Or SMS 40404

Reply using @

Private Message using d

ReTweet using RT

Who should I follow?

How I use
Twitter

Enhance my social circle

Expand my social network

Learn from the Influencers
What do they read?
What are they talking about?

Staying On Top of the News

The Best of the Web

For Work: Know our Users

Personal Development
Remember be/er, Think be/er, Write be/er

Some Tricks

How to cut through the noise?

Don’t use Twitter.com

For every pain you face,
There is a twitter app!
Otherwise, create it!

Find your own Voice

Some
Fascinating
Stories

US Airways Plane Crash

Mumbai Terrorist Attacks
960 tweets/min

Collective Behavior & Mobilization

Free

@chrisEnelu @huwgilbert posted our
response. My best friend commi/ed
suicide ‐ this is a topic very close to my
heart. My deepest apologies.
@chrisEnelu Huw from Pepsi here.
We agree this creaEve is totally
inappropriate; we apologize and please
know it won’t run again. #pepsi

http://twitter.com/tweetlah
Facebook: Tweetlah
More informaEon @audreytan
Gathering Singaporean Twitters, Twitters-to-Be
from all around the world!

Twank You!
@minxuan

Credits & Notes
Slide 1. Backgrounds from
Slide 2. h/p://www.pink‐sheep.com/twi/er‐nonsense/what‐do‐you‐mean‐no‐internet
Slide 4. InfluenEal MarkeEng Blog – h/p://www.rohitbhargava.typepad.com
Slide 14. Other RecommendaEon Sites: By LocaEon – Twi/erLocal, Directories – Twello
Slide 16. Faster than text‐messaging (1 to many)
Stay connected to people you care about
See a new side of your friends
Slide 17. For more ways to visualize your twi/er network:
h/p://flowingdata.com/2008/03/12/17‐ways‐to‐visualize‐the‐twi/er‐universe/
Slide 21. If they’re unhappy – ask them why, If they’re confused – help them,
If they ask quesEons, answer them, If they’re happy – ask them to spread the word :D
Slide 24. @guykawasaki Download from h/p://www.tweetlater.com
Slide 25. Download from h/p://www.tweetdeck.com
Slide 26. An almost complete list of twi/er apps: h/p://twi/er.pbwiki.com/Apps
Slide 32. h/p://www.cnn.com/2008/TECH/04/25/twi/er.buck/index.html
Slide 33. h/p://adage.com/globalideanetwork/post?arEcle_id=133043
Slide 34. h/p://farm4.staEc.flickr.com/3217/2531094926_144140293b.jpg