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What is Social Media?•Social Media is online technology through which people can sharecontent and post personal opinion. F...
Social Media                             V/S                          Traditional•It’s cheaper. A lot cheaper. You can rea...
How Social Media                   help Garment                       Store•Consumers using Social Media – Get together, s...
How Social Media                         help Garment                             Store•Reputation Management – By gaining...
Facebook in India   Total Users in India   70 Million   Male/Female in India   73 % Male 27 % Female   Avg Friend/User    ...
Facebook in Indian     States
Twitter in India Total Users in India   36 Million Male/Female in India   59 % Male 41 % Female Avg Followers/User     129...
Twitter in Indian     States
YouTube in India  Total Users in India   65 Million  Male/Female in India   53 % Male 47 % Female  Time spend/Day/user    ...
YouTube in Indian     States
Linkedin in India  Total Users in India    19 Million  Male/Female in India    51 % Male 49 % Female  Total connection/use...
Linkedin in Indian     States
Pinterest in India  Total Users in India   1 Million  Male/Female in India   43 % Male 57 % Female  Followers/User        ...
Google + in India  Total Users in India   34 Million  Male/Female in India   71 % Male 29 % Female  Time spend/Day/user   ...
Google + in Indian     States
Facts About Google +  Google “+1" button is served more  than 5 billion times daily  Google+ reached 10 million users in  ...
Way in Facebook        that can help the            business• Creating Fan page with good Timeline.• Creating Micro Sites....
Facebook Timeline
Timeline CoverCover photo : This prominent image space is a great opportunity to create brand     awareness. Choose someth...
Custom TabsYour tabs may have included a promotion you run through Facebook or links to yourblog or Twitter account. Now, ...
Pinning or                              Highlighting PostsAnother great feature is the ability to pin posts to the top of ...
Milestone            You can share your practice’s            history with milestones. Did            you expand to a new ...
Friend to Brand   Interaction             In the new experience, page viewers             will now see how their Facebook ...
MicrositeBranding.Email CampaignIntegrationAudience GrabberIncreased Online Footprint
Engaging ContentGood engaging content can work magic for abrand in social media.Quality content can engage your customers ...
Fan PagePromotion
Facebook Target     Ads
Twitter For                                     BusinessUsing Twitter to post about daily life allows friends and family m...
Twitter For                                     BusinessUsing Twitter to post about daily life allows friends and family m...
Social media for business   www.mintsocialmedia.com
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Social media for business www.mintsocialmedia.com

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Its a presentation created by Mint Social Media, Pune (India), to help people understand how social media can be used by small nad medium enterprises to grow their business and brand.

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Transcript of "Social media for business www.mintsocialmedia.com"

  1. 1. What is Social Media?•Social Media is online technology through which people can sharecontent and post personal opinion. From of social media aretext, images, videos, articles, blogs, etc..•Moving from monologue (one to many) to dialogue (many to many)•Changing people from content readers into contributors andpublishers
  2. 2. Social Media V/S Traditional•It’s cheaper. A lot cheaper. You can reach 1,000 people for a fraction ofthe cost using social media than you can throughtelevision, billboards, even email or news papers.• Social media is the only marketing platform that allows you toengage and interact with your consumers – it’s a two-wayrelationship, which can be hugely lucrative for brands.• The results are measurable, and marketers can take immediateaction to spot trends and re-align campaigns
  3. 3. How Social Media help Garment Store•Consumers using Social Media – Get together, shareinformation, give advice and recommending suggestions.•Build Visibility – Social Media allows you to attract &maintain audience of people who wants to interact with you.•Grow Traffic – Once you have audience you can grow moretraffic to web site of advertisement campagain.•Attract Prospects– Increasing your social media presencewill attract more leads and positive reviews about theproduct and dealership.
  4. 4. How Social Media help Garment Store•Reputation Management – By gaining positive comments and reviews fromthe audience you can increase faith in your dealership by interacting them withcreative content about your current customer service.• Product & Offers – You can update the product information or special offerwith your audience, which can be reached to massive audience on socialnetwork.• News & Events – Share latest news, events and happy moments with yourcustomers with real happy customers, encouraging your potential leads to bedesperate to buy from you.• Loyalty: Hold the attention and maintain your visibility tocustomers, contacts and prospects.
  5. 5. Facebook in India Total Users in India 70 Million Male/Female in India 73 % Male 27 % Female Avg Friend/User 190 Friends Time spend/Day/user 23 Mins, 10 Sec. Total page view/mnt 1.2 Billion
  6. 6. Facebook in Indian States
  7. 7. Twitter in India Total Users in India 36 Million Male/Female in India 59 % Male 41 % Female Avg Followers/User 129 Followers Time spend/Day/user 8 Mins, 50 Sec. Total page view/mnt 810 Million
  8. 8. Twitter in Indian States
  9. 9. YouTube in India Total Users in India 65 Million Male/Female in India 53 % Male 47 % Female Time spend/Day/user 12 Mins, 45 Sec. Total page view/mnt 1.4 Billion
  10. 10. YouTube in Indian States
  11. 11. Linkedin in India Total Users in India 19 Million Male/Female in India 51 % Male 49 % Female Total connection/user 60 Time spend/Day/user 10 Mins, 40 Sec. Total page view/mnt 140 Million
  12. 12. Linkedin in Indian States
  13. 13. Pinterest in India Total Users in India 1 Million Male/Female in India 43 % Male 57 % Female Followers/User 129 Time spend/Day/user 10 Mins, 40 Sec. Total page view/mnt 120 Million
  14. 14. Google + in India Total Users in India 34 Million Male/Female in India 71 % Male 29 % Female Time spend/Day/user 12 Mins, 20 Sec. Total page view/mnt 140 Million
  15. 15. Google + in Indian States
  16. 16. Facts About Google + Google “+1" button is served more than 5 billion times daily Google+ reached 10 million users in a record of 16 days News and entertainment brands – TSeries, Forbes India, Zoom, NDTV, FirstPost are the most popular Indian brands on G+
  17. 17. Way in Facebook that can help the business• Creating Fan page with good Timeline.• Creating Micro Sites.•Adding engaging content with regular updates.•Promoting Fan page.•Getting started with Facebook Adds.•Analytical reports and setup ROI goals.
  18. 18. Facebook Timeline
  19. 19. Timeline CoverCover photo : This prominent image space is a great opportunity to create brand awareness. Choose something catchy and consistent with your practice’s image.Note: Cover photos cannot include price or purchase information, contactinformation, calls-to-action or any indicators such as “like” or “share” your page.
  20. 20. Custom TabsYour tabs may have included a promotion you run through Facebook or links to yourblog or Twitter account. Now, these tabs will be applications displayed as boxes belowyour cover photo. You can change the images of these tabs as another opportunity forbranding.
  21. 21. Pinning or Highlighting PostsAnother great feature is the ability to pin posts to the top of your Timeline. This ensuresthat page visitors are viewing the most important posts on your page. Each post you pinwill remain at the top of your Timeline for 7 days, before returning to its chronologicalspot.Similar to pinning, you can now highlight posts. Perhaps you have an important post, butalready have something pinned to the top; you can highlight that post to appear biggerthan the rest.
  22. 22. Milestone You can share your practice’s history with milestones. Did you expand to a new region? Take a new doctor on board? Share these events in your timeline for a more personal visitor experience.
  23. 23. Friend to Brand Interaction In the new experience, page viewers will now see how their Facebook friends have interacted with your practice’s page. This feature is great because it’s been proven people are more likely to use a service if their friends like it!
  24. 24. MicrositeBranding.Email CampaignIntegrationAudience GrabberIncreased Online Footprint
  25. 25. Engaging ContentGood engaging content can work magic for abrand in social media.Quality content can engage your customers andcan trigger the indirect and direct sales.It makes your brand more popular and visibleonline.Customer talks directly about your brand withtheir circles.Customer can share your content with likeminded people.
  26. 26. Fan PagePromotion
  27. 27. Facebook Target Ads
  28. 28. Twitter For BusinessUsing Twitter to post about daily life allows friends and family members to keep in touch.Many people post on topics major life events, allowing those close to them to feel moreconnected on a daily basis. Clubs and other groups use Twitter to stay connected betweenface-to-face meetings, allowing them to more frequently discuss common interests andshare the latest news. Twitter has often brought people together simply because they live inthe same community and use Twitter, building a "neighborly" atmosphere. Local Twitterusers who have nothing more in common than simply location will meet in face-to-facemeetings called "Tweet-ups.”
  29. 29. Twitter For BusinessUsing Twitter to post about daily life allows friends and family members to keep in touch.Many people post on topics major life events, allowing those close to them to feel moreconnected on a daily basis. Clubs and other groups use Twitter to stay connected betweenface-to-face meetings, allowing them to more frequently discuss common interests andshare the latest news. Twitter has often brought people together simply because they live inthe same community and use Twitter, building a "neighborly" atmosphere. Local Twitterusers who have nothing more in common than simply location will meet in face-to-facemeetings called "Tweet-ups.”

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