Social Media and  The Law of Attraction for Law Firms “ Build Your Footprint … Attract New Business” Matthew O’Brien Mint ...
Who is this Guy Presenting? <ul><li>Avid risk-taker  </li></ul><ul><li>20 years in digital media </li></ul><ul><li>12 Year...
What is Social Media? Mint Social – Content Marketing  for Law Firms
Web Search Trends “ Where we spend our time online” Social Media Marketing and Online Branding for Law Firms by Mint Social
Deep Thoughts… Mint Social – Content Marketing  for Law Firms
Deep Thoughts… Mint Social – Content Marketing  for Law Firms
Deep Thoughts… Mint Social – Content Marketing  for Law Firms
Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networ...
The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document Social Med...
Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier  Effect Social Media Ma...
Online Publishing Hub Micro- Blogging Videos, Audio,  Photo Social Networks RSS Aggregation Tools 100 - 300X Multiplier Ef...
I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content  Creates New Content … that gets results!...
Social Media in Action –  The 5 W’s <ul><li>5 Objectives of Social Media </li></ul><ul><ul><li>Reputation Management (‘Who...
‘ Who’  Are You? <ul><li>Reputation Management </li></ul><ul><ul><li>See what you look like online in Google </li></ul></u...
‘ What ’ Makes You an Expert? <ul><ul><li>Branding </li></ul></ul><ul><ul><ul><li>Become synonymous with terms in your nic...
‘ Where’  Do You Market? <ul><ul><li>Content marketing channels </li></ul></ul><ul><ul><ul><li>Social Networks: LinkedIn, ...
The  ‘When’ <ul><li>Listening/Monitoring/Engaging </li></ul><ul><ul><li>Meet your customer on their terms </li></ul></ul><...
‘ Why’  Leverage Social Media <ul><li>Monetization </li></ul><ul><ul><li>Drive wide funnel sales activity (greater suspect...
Social Media…Next Step <ul><li>OPTIONS: </li></ul><ul><li>Hire an Team of People </li></ul><ul><li>Or </li></ul><ul><li>Us...
<ul><li>Matt O’Brien </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address]   </li></ul><ul><li>@ Blogster  </li...
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Mint Social Content Engine For Law Firms

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Mint Social announces the content marketing strategy for Law Firms. This means law firms can now better utilize presentations, articles, videos, blogs and documents (including case law) to promote their law firm online. Mint Social has created a process that makes online marketing EASY. Learn more at Mint Social .com

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  • Law firms were late to the Internet back in the mid late 90s into the 21st century. Social media and content marketing with law firms is getting a slow start as well. The opportunity for law firms to establish themselves as thought leaders online with Mint Social's content engine makes sense for attorneys and the law firms they are a part of.
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Transcript of "Mint Social Content Engine For Law Firms"

  1. 1. Social Media and The Law of Attraction for Law Firms “ Build Your Footprint … Attract New Business” Matthew O’Brien Mint Social @blogster
  2. 2. Who is this Guy Presenting? <ul><li>Avid risk-taker </li></ul><ul><li>20 years in digital media </li></ul><ul><li>12 Years Internet Marketing </li></ul><ul><li>Fortune 500 to start ups </li></ul><ul><li>Seminar/Webinar Enthusiast </li></ul><ul><li>Volunteer </li></ul>Social Media Marketing and Online Branding for Law Firms by Mint Social
  3. 3. What is Social Media? Mint Social – Content Marketing for Law Firms
  4. 4. Web Search Trends “ Where we spend our time online” Social Media Marketing and Online Branding for Law Firms by Mint Social
  5. 5. Deep Thoughts… Mint Social – Content Marketing for Law Firms
  6. 6. Deep Thoughts… Mint Social – Content Marketing for Law Firms
  7. 7. Deep Thoughts… Mint Social – Content Marketing for Law Firms
  8. 8. Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Websites </li></ul><ul><li>Press Releases </li></ul><ul><li>PowerPoints </li></ul><ul><li>Photos </li></ul><ul><li>Audio (Podcasts) </li></ul>Social Media Marketing and Online Branding for Law Firms by Mint Social
  9. 9. The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document Social Media Marketing and Online Branding for Law Firms by Mint Social
  10. 10. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier Effect Social Media Marketing and Online Branding for Law Firms by Mint Social
  11. 11. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools 100 - 300X Multiplier Effect Articles, Docs PR Monthly Approved Content Partner Content Inbound Links and Traffic Social Media Marketing and Online Branding for Law Firms by Mint Social
  12. 12. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! Mint Social – Content Marketing for Law Firms
  13. 13. Social Media in Action – The 5 W’s <ul><li>5 Objectives of Social Media </li></ul><ul><ul><li>Reputation Management (‘Who’ Are You?) </li></ul></ul><ul><ul><li>Branding (The ‘What’) </li></ul></ul><ul><ul><li>Marketing (The ‘Where’) </li></ul></ul><ul><ul><li>Listening/Engaging (The ‘When’) </li></ul></ul><ul><ul><li>Monetization (The ‘Why’) </li></ul></ul>Social Media Marketing and Online Branding for Law Firms by Mint Social
  14. 14. ‘ Who’ Are You? <ul><li>Reputation Management </li></ul><ul><ul><li>See what you look like online in Google </li></ul></ul><ul><ul><li>Establish your niche - “Free Wordtracker” </li></ul></ul><ul><ul><ul><li>Plug in terms you use to market you/your business </li></ul></ul></ul><ul><ul><li>Become the expert – Influence the Conversation </li></ul></ul><ul><ul><ul><li>Define your niche with keywords </li></ul></ul></ul><ul><ul><ul><li>What is missing? </li></ul></ul></ul>Social Media Marketing and Online Branding for Law Firms by Mint Social
  15. 15. ‘ What ’ Makes You an Expert? <ul><ul><li>Branding </li></ul></ul><ul><ul><ul><li>Become synonymous with terms in your niche </li></ul></ul></ul><ul><ul><ul><ul><li>Elevator pitch with niche terms </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Redo your content to include niche terms </li></ul></ul></ul></ul><ul><ul><ul><li>Generate awareness </li></ul></ul></ul><ul><ul><ul><ul><li>Launch Your Content Engine </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Publish repurposed content with new terms </li></ul></ul></ul></ul><ul><ul><ul><li>Establish/Regain trust </li></ul></ul></ul>Social Media Marketing and Online Branding for Law Firms by Mint Social
  16. 16. ‘ Where’ Do You Market? <ul><ul><li>Content marketing channels </li></ul></ul><ul><ul><ul><li>Social Networks: LinkedIn, Plaxo.com, Naymz.com, Facebook.com, Twitter.com </li></ul></ul></ul><ul><ul><ul><li>MRSS Sites: YouTube.com, SlideShare.com </li></ul></ul></ul><ul><ul><li>Drive action/traffic </li></ul></ul><ul><ul><ul><li>Tag with your URL, Call to Action, Landing Page </li></ul></ul></ul><ul><ul><li>Establish need (to collect data) </li></ul></ul><ul><ul><ul><li>Whitepapers, special offers, Newsletters </li></ul></ul></ul>Social Media Marketing and Online Branding for Law Firms by Mint Social
  17. 17. The ‘When’ <ul><li>Listening/Monitoring/Engaging </li></ul><ul><ul><li>Meet your customer on their terms </li></ul></ul><ul><ul><ul><li>Setup Google Alerts for your targeted terms </li></ul></ul></ul><ul><ul><ul><li>Identify competitors, partners and stay on breaking news </li></ul></ul></ul><ul><ul><li>Leverage existing content to increase productivity/word of mouth </li></ul></ul><ul><ul><ul><li>Repurpose your content with new information </li></ul></ul></ul><ul><ul><li>Form/Change opinion (influence the influencers) </li></ul></ul><ul><ul><ul><li>Comment Marketing </li></ul></ul></ul><ul><ul><ul><li>LinkedIn Q & A </li></ul></ul></ul>Mint Social – Content Marketing for Law Firms
  18. 18. ‘ Why’ Leverage Social Media <ul><li>Monetization </li></ul><ul><ul><li>Drive wide funnel sales activity (greater suspects/prospects) </li></ul></ul><ul><ul><li>Decrease costs of communicating value proposition </li></ul></ul><ul><ul><li>Become ‘The Hunted’ </li></ul></ul>Mint Social – Content Marketing for Law Firms
  19. 19. Social Media…Next Step <ul><li>OPTIONS: </li></ul><ul><li>Hire an Team of People </li></ul><ul><li>Or </li></ul><ul><li>Use The </li></ul><ul><li>Content Engine Company </li></ul><ul><li>‘ Mint Social’ </li></ul>Social Media Marketing and Online Branding for Law Firms by Mint Social
  20. 20. <ul><li>Matt O’Brien </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address] </li></ul><ul><li>@ Blogster </li></ul>Mint Social – Content Marketing for Law Firms

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