6 Things you need to know           about Facebook TimelineThursday 26 April 2012
About TimelineThursday 26 April 2012
Facebook Timeline Guide         What it will do?         This guide will help you make sense of Facebook Timeline for Bran...
What can I do with Timeline                         Brand your Page                         Add a unique cover photo and s...
Key Points        Key points to note:              ๏ Pinned posts keep important stories at the top of a timeline         ...
6 Things you have to                    know about TimelineThursday 26 April 2012
1              Set your Cover Photo      Cover photos offer a great      opportunity for brands to      visually tell thei...
2              Set your Profile Picture                         The page avatar (180x180 px) should still feature your     ...
Tabs    The Location of App Tabs: Apps are now featured below         3          the Cover Photo to the right hand side. T...
4              810px Wide Apps    App landing pages are now 810px    wide, giving you more freedom    with design for your...
5              Control over what a fan sees on                         your timeline       Highlighted and Pinned posts gi...
6              Messaging for Timeline a lot more                         visually focussed:         There is now less emph...
Tell a story...                             Timeline allows brands to graphically tell the                             sto...
Tell the story a story...                          Tell of your companyThursday 26 April 2012
Tell the story a story...                          Tell of your companyThursday 26 April 2012
SummaryThursday 26 April 2012
Summary         ๏ Choose a beautiful cover photo         ๏ Feature your most important apps         ๏ Adapt your designs t...
thank you!                         Zara Sheerin | Managing Director | Mint Digital       m.. +353 86 84 77 512 | e.. zara@...
Upcoming SlideShare
Loading in …5
×

6 Things You Need to Know about Facebook Timeline

919 views
869 views

Published on

A Guide to Facebook Timeline:

What will this guide do?
This guide will help you make sense of Facebook Timeline for Brands. It will explain the new features and outline how to use them.

Who is it for?
Anyone who runs a Facebook Business Page, from marketers to SME owners - it’s vital that we all understand the power of Facebook’s new Timeline Platform and how it can help us reach our customers.

Why is it important?
The rise of visual storytelling as a means of spreading a marketing message has been immense. Image-based platforms like, pinterest, instagram and slideshare have already made a strong statement about how visual content can impact business results. Images are some of the most popular pieces of content shared by brands on Facebook and can help reach the masses spreading your brand message to a much wider audience.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
919
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

6 Things You Need to Know about Facebook Timeline

  1. 1. 6 Things you need to know about Facebook TimelineThursday 26 April 2012
  2. 2. About TimelineThursday 26 April 2012
  3. 3. Facebook Timeline Guide What it will do? This guide will help you make sense of Facebook Timeline for Brands. It will explain the new features and outline how to use them. Who is it for? Anyone who runs a Facebook Business Page, from marketers to SME owners - it’s vital that we all understand the power of Facebook’s new Timeline Platform and how it can help us reach our customers. Why is it important? The rise of visual storytelling as a means of spreading a marketing message has been immense. Image-based platforms like, pinterest, instagram and slideshare have already made a strong statement about how visual content can impact business results. Images are some of the most popular pieces of content shared by brands on Facebook and can help reach the masses spreading your brand message to a much wider audience.Thursday 26 April 2012
  4. 4. What can I do with Timeline Brand your Page Add a unique cover photo and showcase your most important news on your Page timeline. Highlight what matters Pin a new post to the top of your Page each week so people notice whats important. Manage everything in one place See and respond to your recent activity and private messages right from the top of your Page.Thursday 26 April 2012
  5. 5. Key Points Key points to note: ๏ Pinned posts keep important stories at the top of a timeline page for up to seven days. ๏ The new administration panel makes it easy for page administrators to track their performance and to respond to private messages from people. ๏ Larger stories, milestones, and page timeline. The new page design allows page owners to tell richer stories through bigger photos and milestones that can include a date and other content Sources: Facebook, All Facebook and Engage Sciences.Thursday 26 April 2012
  6. 6. 6 Things you have to know about TimelineThursday 26 April 2012
  7. 7. 1 Set your Cover Photo Cover photos offer a great opportunity for brands to visually tell their story via a 851 x 315px Cover Photo right at the top of your page.  You can change your cover photo regularly based on your current campaigns or brand positioning. Choose an image Cover Photo that represents your brand well 851 x 315 pixels and grabs attention! Restrictions - Cover Photos may not feature: x Price/purchase information, e.g. “40% off” x References to features, e.g. ‘Like’ or ‘Share’ x Contact information, e.g. web address, email etc. x Calls to action, e.g.: “Get it now”Thursday 26 April 2012
  8. 8. 2 Set your Profile Picture The page avatar (180x180 px) should still feature your brand logo (scales to 30 x 30 px) Page Avatar 180 x 180 pixelsThursday 26 April 2012
  9. 9. Tabs The Location of App Tabs: Apps are now featured below 3 the Cover Photo to the right hand side. This is how your former ‘tabs’ on the left hand side of your page are now being displayed.  Location of apps/tabs 111×74 pixels ๏ Brands have three much larger opportunities to promote featured custom apps. ๏ App images are now 111×74 pixels instead of the 16×16 pixel icons used previously used. It is important to run FEATURE apps. NEW users will be able to better find apps via the app menu, while current fans will still find custom apps through the newsfeed, friend invites, and other custom links such as via email. ๏ This is where your old fan gate or landing page application will now live, making it obsolete as a way of converting new visitors into fans because it won’t be the first thing that’s seen when you land on a timeline. There’s no longer an option in the admin settings to select a landing page, your timeline is your permanent landing page. The cover photo will have to serve as a fan gate somewhat, to the extent that the site’s rules allow. You can still put a real fan gate on your other applications and content. Encourage users to like your timeline before they can access the sought apps or content. We highly recommend this.Thursday 26 April 2012
  10. 10. 4 810px Wide Apps App landing pages are now 810px wide, giving you more freedom with design for your custom apps.  ๏ Facebook has also embedded a link back to a page’s Timeline in the top left corner of the app. ๏ Like Gates remain an extremely important feature on custom apps to drive new likes and acquire new fans. ๏ The 810px wide app page replaces the former steps of using the 520px tab view of campaigns, and the 960px wide canvas view of App Width 810 pixels wide campaigns.Thursday 26 April 2012
  11. 11. 5 Control over what a fan sees on your timeline  Highlighted and Pinned posts gives brands even more flexibility to promote custom apps. The below shows how Tiffany have ‘Pinned’ a post to the top left of their timeline promoting a story, the same can be done to promote a new custom app. ๏ Timeline effectively replaces the ‘Wall’ but gives fans much more control over how posts are visually presented, and also which posts you want to promote to fans.   ๏ Feature only the best updates/apps on your timeline. You can ‘hide’ minor posts or negative fan comments, delete posts, ‘Pin’ important posts to the top of your Timeline. ๏ Pinned posts: Pin favourite or feature posts to the top left of Timeline for 7 days at a time. Perfect for promoting your custom apps. ๏ Highlight posts: Highlight posts in a double width feature on Timeline. This is another great opportunity to promote custom apps or positive fan posts and endorsements.Thursday 26 April 2012
  12. 12. 6 Messaging for Timeline a lot more visually focussed:  There is now less emphasis on a text based wall, with brands instead choosing much larger visual based posts to highlight on Timeline.  Posts images can be full or half width. This allows you to promote your feature apps in a much more effective fashion on Timeline. Brands can create full width 843 x 403 pixels ‘Highlighted Posts’.Thursday 26 April 2012
  13. 13. Tell a story... Timeline allows brands to graphically tell the story of their brand, from inception, through all the important milestones. This creates a more human side to a corporate entity and can engage and endear the user.Thursday 26 April 2012
  14. 14. Tell the story a story... Tell of your companyThursday 26 April 2012
  15. 15. Tell the story a story... Tell of your companyThursday 26 April 2012
  16. 16. SummaryThursday 26 April 2012
  17. 17. Summary ๏ Choose a beautiful cover photo ๏ Feature your most important apps ๏ Adapt your designs to the wider 810px App landing page ๏ Pin or Highlight the post you want to drive the most traffic to (your custom apps) ๏ Start composing your brand story on Timeline with Milestone stories ๏ Get ready to manage incoming one to one messages from your fans Sources: Facebook, All Facebook and Engage Sciences.Thursday 26 April 2012
  18. 18. thank you! Zara Sheerin | Managing Director | Mint Digital m.. +353 86 84 77 512 | e.. zara@mintdigital.ie | l. www.linkedin.com/in/zarasheerinThursday 26 April 2012

×