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Auteur : Adrian GERBER, Innovation Consultant, Berne, Suisse, Atizo …

Auteur : Adrian GERBER, Innovation Consultant, Berne, Suisse, Atizo
Réalisé lors du 4ème Atelier Microtechniques & Innovation de Minnovarc, les 11 et 12 octobre 2012, Ste-Croix, Suisse
Plus d'infos sur www.minnovarc.eu

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  • 1. Open Innovationthe wisdom of the crowds Atélier Minnovarc - Octobre, 2012
  • 2. The wisdom of the crowdsWhy is the studio joker so popular?
  • 3. What is Atizo? Media Community Innovators: 17087 Customers Ideas: 73210 Projects: 183 Company Founded: 2007Science 12 employees Offices: Bern & Zürich
  • 4. Atizo Community
  • 5. Who are our customers?
  • 6. How it worksBrainstorming: Ask a question and gain hundreds of innovative Ideas
  • 7. How it worksBrainstorming: All Ideas arrive in the same format
  • 8. How it worksSurvey: Create an environment to maximise your success
  • 9. Customer Benefits - Marketing Using top level crowdsourcing tools. Involve customers in to the development of new products. Lower the amount of flops, by involving customers in evaluation. Use social media activities by including our facebook app. Improve customer loyality by collecting customer insights.
  • 10. Customer Benefits - Development Simplify and speed up the innovation process. Involve stakeholders in to the development of new products. A tool to fight organizational blindness. Using cool innovation tools. Focused brainstorming on a carefully selected topic.
  • 11. Customer Benefits - HR Increase employees motivation by collecting insights. Involve employees in to the development of new products. Simplify and speed up the innovation process. Using cool innovation tools. A tool to fight organizational blindness.
  • 12. Possible fields of application Products & Aervices Strategy Marketing Processes
  • 13. Rivella is using Atizo with their consumers
  • 14. Wander is using Atizowith their consumers and employees
  • 15. Cendres+Métaux is using Atizo with employees