B2B Social MediaB2B Social Media
Ab tAbout me:
Ab tAbout you:
As marketers, what do we do?
Awareness
AcquisitionAcquisition
Loyalty
Traditional Marketing Tacticsg
Events Print
Search
Print 
Advertising
Banner 
Awareness
PR
Ads
Acquisition
Lead
Generation...
Traditional Marketing Tacticsg
PAID PUSHPAID + PUSH
With traditional marketing tactics
we can control: The medium
With traditional marketing tactics
we can control: The message
With traditional marketing tactics
we can control: The response
With traditional marketing tactics
we can control: The frequency
Social Media
EARNED +EARNED
BI-DIRECTIONALBI-DIRECTIONAL
Social media can mean a lot of
things
In social media we CAN’T
CONTROL: The medium
In social media we CAN’T
CONTROL: The message
In social media we CAN’T
CONTROL: The response
In social media we CAN’T
CONTROL: The frequency
Word of Mouth:
Precursor to Social Media
As social media participants,
what do we do?
Listening
RespondingResponding
Contributing
It’s not the same activity or impact
We can’t measure it the same way
Traditional Social Media
B2C Social Media
B2B Social Media
B2B vs. B2C:
What’s different?
B2B vs. B2C:
What’s different?
B2B vs. B2C:
What’s different?
Meaningful B2B Goalsg
Consumer insight and researchConsumer insight and research
Customer Support, Customer Management
l d...
Consumer Insightg
and Research
Consumer Insightg
and Research
Consumer Insightg
and Research
Responding to what you hearg y
Customer Support/
Customer Management
Consumer Support/Customer
Management
What Not to Do
Sales and business support
Sales and business support
Thought Leadershipg
Customer Insight
and Research
Customer Support and
Customer Management
Sales and
Business Support
Questions?
Thank You.
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B2B Social Media - Mahtab Rezai

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MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2B Social Media" by Mahtab Rezai, Vice President Strategy, Popular Front

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B2B Social Media - Mahtab Rezai

  1. 1. B2B Social MediaB2B Social Media
  2. 2. Ab tAbout me:
  3. 3. Ab tAbout you:
  4. 4. As marketers, what do we do? Awareness AcquisitionAcquisition Loyalty
  5. 5. Traditional Marketing Tacticsg Events Print Search Print  Advertising Banner  Awareness PR Ads Acquisition Lead Generation Programs Sales Promotions Acquisition Web Sites Branded Content Loyalty  Programs Direct  Marketing Loyalty
  6. 6. Traditional Marketing Tacticsg PAID PUSHPAID + PUSH
  7. 7. With traditional marketing tactics we can control: The medium
  8. 8. With traditional marketing tactics we can control: The message
  9. 9. With traditional marketing tactics we can control: The response
  10. 10. With traditional marketing tactics we can control: The frequency
  11. 11. Social Media EARNED +EARNED BI-DIRECTIONALBI-DIRECTIONAL
  12. 12. Social media can mean a lot of things
  13. 13. In social media we CAN’T CONTROL: The medium
  14. 14. In social media we CAN’T CONTROL: The message
  15. 15. In social media we CAN’T CONTROL: The response
  16. 16. In social media we CAN’T CONTROL: The frequency
  17. 17. Word of Mouth: Precursor to Social Media
  18. 18. As social media participants, what do we do? Listening RespondingResponding Contributing
  19. 19. It’s not the same activity or impact
  20. 20. We can’t measure it the same way
  21. 21. Traditional Social Media
  22. 22. B2C Social Media
  23. 23. B2B Social Media
  24. 24. B2B vs. B2C: What’s different?
  25. 25. B2B vs. B2C: What’s different?
  26. 26. B2B vs. B2C: What’s different?
  27. 27. Meaningful B2B Goalsg Consumer insight and researchConsumer insight and research Customer Support, Customer Management l d bSales and business support Thought leadership
  28. 28. Consumer Insightg and Research
  29. 29. Consumer Insightg and Research
  30. 30. Consumer Insightg and Research
  31. 31. Responding to what you hearg y
  32. 32. Customer Support/ Customer Management
  33. 33. Consumer Support/Customer Management
  34. 34. What Not to Do
  35. 35. Sales and business support
  36. 36. Sales and business support
  37. 37. Thought Leadershipg
  38. 38. Customer Insight and Research
  39. 39. Customer Support and Customer Management
  40. 40. Sales and Business Support
  41. 41. Questions?
  42. 42. Thank You.
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